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  • SUMUL

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    Sneha Dobaria
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    This document contains a 14 question survey to collect demographic information and gauge consumer preferences and behaviors regarding sweet products, with a focus on substitutes for Sumul dairy products. The survey asks respondents about their age, gender, marital status, income, education, household size, diabetes status, purchasing habits, brand and product preferences, consumption levels, and perceptions of and willingness to purchase from Sumul dairy. The goal is to assess the market potential for different types of sweets made with substitutes for Sumul products.

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    This document contains a 14 question survey to collect demographic information and gauge consumer preferences and behaviors regarding sweet products, with a focus on substitutes for Sumul dairy products. The survey asks respondents about their age, gender, marital status, income, education, household size, diabetes status, purchasing habits, brand and product preferences, consumption levels, and perceptions of and willingness to purchase from Sumul dairy. The goal is to assess the market potential for different types of sweets made with substitutes for Sumul products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    11 visualizzazioni3 pagine

    SUMUL

    Caricato da

    Sneha Dobaria
    This document contains a 14 question survey to collect demographic information and gauge consumer preferences and behaviors regarding sweet products, with a focus on substitutes for Sumul dairy products. The survey asks respondents about their age, gender, marital status, income, education, household size, diabetes status, purchasing habits, brand and product preferences, consumption levels, and perceptions of and willingness to purchase from Sumul dairy. The goal is to assess the market potential for different types of sweets made with substitutes for Sumul products.

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    Attribution Non-Commercial (BY-NC)
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
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    Questionnaire To check out feasibility and market potential of different types of sweets with Substitute of Sumul Product

    Demographic details:
    Age:(1) Upto 20 (2) 21-30 (3) 31-40 (4) above 40

    Sex:-

    (1) Female (2) Male

    Marital Status:-

    (1) Married (2) Unmarried

    Income:-

    (1) <10000 (2) 10000-25000 (3) 25000-50000 (4) 50000<

    Education:-

    (1) Student (2) Business (3) Service (4) House-wife (5) Profession

    Q1. Who is the Chief Wage Earner in your household? (1) Self (2) Son / Daughter (3) Father (4) Husband (5) Other

    Q2 How many members does your family consists? _______

    Q3. Are you diabetic? 1. Yes 2. No If yes, what type of sweets do you buy? (1) With Sugar (2) Sugar Free

    Q4.What is your usual time to purchase sweet items? (1) Festival (2) Family Function (3) Birthday Party (4) Marriage Ceremony (5) Other______

    Q5. During which of the following festivals or occasion do you prefer more sweet items? (1) Diwali (2) Rakshabhandhan (3) Holi (4) Shivratri (5) Uttarayan (6) Janmastmi (7) Other

    Q6. Which brand sweets do you prefer? (1) Sumul dairy (2) Dotiwala (3) Makhan Bhog (4) Mohan Mithai (5) Other______

    Q7. How many different types of sweet Items do you purchase? (1) Peda (2) Gulabjabun (3) Kaju Katri (4) Anjir Roll (5) Rasgulla (6) Shrikhand (7) Other _________

    Q8. How would you rate the sweet items that you purchase with respect to the following attributes? Very good Availability Timeliness Quality Packaging Price Brand Good Okay Bad Very Bad

    Q9. Which attributes you like about Sumul sweet items? (1) Availability (2) Quality (3) Time (4) Taste

    Q10. What is the total average consumption of sweet items in your household at a time? (1) 250 Gm (2) 500Gm (3) 1 Kg (4) 1 kg< (5) other__________

    Q11. When do you usually consume sweets? (1) Once a week (2)Once a month (3)Twice a month (4)Other ___________________

    Q12. Can you Trust on Sumul Sweet Items?


    100% Yes No 90% 80% 70% 60% 50% 40% 30% 20% 10%

    Q13. Do you face any difficulty in purchasing Sumul sweet items? (1) Yes (2) No

    If yes, what? ________________

    Q14.Would you like to buy from Sumul Dairy in future? (1) Yes (2) No

    ************THANK YOU FOR GIVING YOUR VALUABLE TIME TO US************

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