Contents

Chapter 1: Introduction
1.1 Meaning and characteristics of banking 1.1.1 Traditional banking activities 1.2 Meaning and characteristic of insurance 1.3 History of banking 1.4 History of insurance 1.5 Objectives 1.6 Research methodology

1-11
1 2 2-5 5-6 6-8 9 10-11

Chapter 2: Bancassurance and its benefits

2.1 Introduction to Bancassurance 2.2 Definition 2.3 Need for Bancassurance 2.4 Banking on Bancassurance 2.5 Benefits of bancassurance 2.5.1 To banks 2.5.2 To insurance companies 2.5.3 To customers

12-21
12-14 14-15 15 16-18 18-21

Chapter 3: Models of bancassurance

3.1 Structural classification 3.2 Product based classification 3.3 Bank referrals

22-24
22 23 24

Chapter 4: Working of Bancassurance

4.1 Forms of Bancassurance arrangements 4.2 Guidelines given by RBI 4.3 Guidelines given by IRDA for Bancassurance

25-28
25 25-27 28

Chapter 5: Bancassurance in India

5.1 Introduction 5.2 Scope for Bancassurance 5.3 Present world scenario of bancassurance 5.4 Players for bancassurance 5.5 An Indian perspective 5.6 Origin and global scenario

29-37
29 29-30 30-32 32-34 34-35 36-37

Chapter 6: Future Prospects

6.1 Introduction 6.2 Emerging trends 6.3 Opportunities and Challenges

38-41
38 38-39 39-41

Chapter 7: Data analysis and interpretation

7.1 Meaning of data analysis and interpretation 7.2 Tools used for analyzing 7.3 Graphical representation of data

42-50
42-43 43 43-50

Findings Recommendations Limitations CONCLUSION BIBLIOGRAPHY

51 52 53 54-56