COMPANY PROFILE

Manjilas rice saga began from the humble environs of the rice bazaar, Thrissur which is the cultural capital of Kerala. It was here late Sri. M.O. John started his rice vending outlet in the year 1959. He was a

visionary who brought about a great revolution in the rice industry. He was the founder general secretary of Vyapari Vyasai Ekopana Samithi, as association of the business community of Kerala. He was also

president of Chamber of Commerce, Thrissur (1993-2000). . . Today Manjilas offers its customers the widest variety of good food with more than 20 superior types of rice and 100 premium quality food products in different ranges under the famous 'brand name Double Horse. The brand, on the strength of its commitment to deliver only the best to its customers have witnessed a phenomenal growth over the years. It revolutionized the food sector in Kerala becoming the first ISO 9001:2000 certified Rice Mill in the state and the first food brand to introduce sortex rice, stoneless rice and colour grading.Today Manjilas has 6 manufacturing units, employing 450 people. These units use the state of the art imported technology. A strong R & D department and special development kitchen has helped to launch many innovative products giving novelty to the customers taste and appetite.

HISTORY OF THE COMPANY When M.O John started Manjilas mill in 1959, he had the only intention of providing the pure rice to- malayalees. Years ago the ancestors of M.O John were dedicated to deliver rice for the Royal Family. They were doing these processes through buying raw rice from agriculture farms and making transform raw rice to rice. They give importance to quality because they have to deliver the rice to the royal family. Now, there were no ruling and

Manjilas give that much importance to quality. In the ancient time M.O. John's father commenced rice trading and stated it as a business. By starting his own rice mill M.O. John gave an introduction to the rice industry in Kerala. By starting a modern rice mill in 1976 he brought up his business in a new turning point. Innovation should brought up in the business but don't be over aggressive. This was his concept about business. Rice being an inevitable food item he had the vision that rice should be available in at ordinary rate and for the growth of business he was not ready to raise the price. Manjilas introduced branded rice in the market. By introducing rice powder in 1994 they started differentiation of products. In the olden days the keralites have been buying rice from the shop and after washing it they gave it to the mill for getting rice powder. Because of these, all market analysts were having the doubts regarding the success of the rice powder from Manjilas group. But within 6 months Manjilas got a favorable reply from customers. After rice powder, by introducing idli mix, dosa mix, easy palappam and instant idiayappam, Double Horse can lead the market according to the needs of the society Food processing industry is one of the fast changing industry in the world. To utilize the opportunities out of the changes. Manjilas used product innovation and regular research. The children of M.O John implemented the new technologies in rice industry and they brought at riceinto new meaning. Now they are leading with their father M.0 Johns long perceptiveness and insight. After the death of M.0 John, Double Horse products entered into diversification under the able guidance of his sons. Now, the research and developments department are working continuously for developing new products.

ESTABLISHMENT: Manjilas food products were founded in the year 1995. As today's life style has changed tremendously, there has been a wide change in the eating habits of people. Keeping this aspects in mind Manjilas food

products has entered to cater the changing taste and appetite of the consumers. The Manjilas Double Horse produces various rice based value added products, rice powders- breakfast mixes to instant mixes, wheat products, curry powders and condiments made using Perfect Blend technology, naturally preserved pickles, health foods, ready-to-cook & ready-to-eat products, traditional preserves, coconut products and more; and is dedicatedly developing new and innovative product ranges, to keep up with its promise to deliver good food and in turn, inculcate a healthy eating habit. Manjilas has 6 manufacturing units employing 450 people. The unit used the state of art imported technology. A strong R & D department and special developed kitchen had helped to launch many innovative products giving novelty to the customers taste and appetitive. The unit has a capacity of 10 tons per day and has 45 dedicated staff who are always on the look out to give the best quality products throughout. The unit uses state of art packaging technologies to maintain the freshness and aroma of the product.

VISION To be the leader in the food industry, offering the widest variety of high quality food products that become a way of life for all those who love good food across the globe.

MISSION To come out with a wide variety of innovative food products that combine health, taste and convenience so as to make cooking good food fun and easy

MANJILAS PERSONNEL POLICY AND OBJECTIVES The intention of the company is to provide a suitable, safe and healthy working environment to each employee of Manjilas group. As the policies are the p1an of actions, organization needs to evolve personnel polices as they ensure consistency and uniformity in treating people. They help to

motivate and build loyalty. Policies become benchmark to compare and evaluate performance. A policy is more specific and commits the management to definite course of action.

QUALITY POLICY Manjilas is committed to give total satisfaction to their customers through continuous improvement of products, processes and distribution.

QUALITY ASSURANCE Right from the purchase point to the sales there are quality checks. They also believed that "a good output depends up on good input". Company personnels travel extensively through the paddy fields during the harvest season and great care is taken to see that only the best available paddy is purchased. The paddy purchased is properly dried and stocked in paddy go downs. Every Manjilas Double Horse Product lives up to its brand promise- of good food. The first ISO 9001:2000 certified Rice Mill in the Kerala, the company follows stringent quality checks at every stage of production- right from procurement to packaging so that only the best food, in all its natural goodness, reaches its customers. The raw materials are chosen by expert professionals and procured from the finest sources across the country, in order to ensure consistent quality and taste. The products are then sorted, cleaned and processed/blended in hygienic environment, to retain their natural taste, nutrition and flavor; and then packed using state-of-the-art technology to seal in the freshness.

CERTIFICATIONS Manjilas is the first ISO 9001:2000 certified rice mill in Kerala. The company has also been certified with ISO 9002.

AWARDS/RECOGNITIONS

Manjilas has received many awards/recognitions during the years of service. Following are a few among the many.

Life Time Achievements Awards to the Founder by The Chamber of Commerce, Thrissur

Award for Management Excellence 2007 by Trichur Management Association.

Enterpreneur of the Year 2007-08 award by Investors Club, Thrissur Energy Conservation Award 2008 by Energy Conservation Society (ECS)

Best Enterpreneur of the year 2009 award by The Chamber of Commerce, Thrissur

Icon D' Product 2011-Award of Excellence by New Age Busines daily The Emerging Enterpreneur Award 2012 by Thrissur Dist.

Investure Development Scociety

Best Enterpreneur of the year 2012 award by School of Management Studies, University of Calicut.

RECENT DEVELOPMENTS In today's throat competition it's a great note that Manajilas group is shining brighter day to day. Even though they have started building their selves in the overseas market, slowly they are on the fastest track of development. Now the time is not far away for Double Horse to gallop in the very near future, the export development will get the utmost concentration from management as well as from the production department. Now, just have a look at the overseas market, they had representations in Bahrain, Jeddah & Dammamm (KSA) Kuwait, Qatar and UAE. They appointed distributors for unrepresented areas such as Riyadh (KSA) andMuscat. They were able to introduce a number of products in the

overseas market. Last year they made a sale of Rs.60 crore and now their target is Rs.20 crore and 70 percent of it has been achieved. Manalilas believes that food must be natural, and hence does not use Class II preservatives (Sorbites, Sulphites, Benzovites) that are harmful to health. Hence, even in preserved categories like veg pickle ranges, only natural preservatives like salt, vinegar and vegetable oil are used. No Double Horse products contain artificial sweeteners, flavoring or chemical colors.

MILE STONES

1. Kerala's modern rice mill

2. It is the first rice mill which has branded rice product.

3. It is the first rice mill which has implemented LSU driver from USA.

4. It is the first rice mill which supply product free from adulteration.

5. First rice mill which has introduced sortex machine from England.

6. First rice mill which has introduced SATAKE machineries from Japan First rice mill which has introduced Bubbar machineries from Buhler in Germany.

7. Fitst rice mill which has received ISO 9002 certification for quality standards.

8. It is the first rice mill which has introduced repacking system.

9. It is the first rice mill which has supplied flours of different varieties of

puttupodi, appampodi etc.

10. It is the first rice mill which has marketed food products from Manjeshawaram and parasala.

11. It is the first rice mill which has received ISO certification and still maintaining it.

MANJILAS RICE PLANTS

Manjilas group founded in the year 1959 has three rice milling units

a) Manjilas Rice Mill, Kottekad, Thrissur b) Manjilas Agro foods Pvt. Ltd., Cheramangalam, Palakkad Manjilas c) Food Tech. Pvt. Ltd. Naripotta, Palakkad. The combined production capacity of these 3 units is 120 tonnes per day. The company uses the imported technology from Satake Japan, Buhler Germany and Sortex England. Its high processing facilities and hygienic warehouses ensure best quality for all season. Two generations of experiences have helped Manjilas Group to be the ndsetter in this highly competitive rice industry.

DOUBLE HORSE RICE BRAND The DHR and Rice products are quiet familiar to the people of Kerala which shows that his brand is positioned as a sign of quality and perception. The unique sellingproposition of the company itself is 'the taste of Keralites'. In Kerala, the brand was launched in 1954 since then no other company was in the field till 956. In 1965 they started a mechanized mill to cater the need of Keralities. a) There are about 350 retail outlets of Manjilas brand. The retailers are paid

as commission of 2.5 per cent on the sales. The marketing network of the company is also elaborated. The retailers can order the commodity through b) Telephone or any other mean and the order will be processed and delivered to the retailers as early as possible. Thus we can see that the company has got strong supply chain management backed by all the modeminfrastructure facilities. c) The company's main objective is to improve the quality from time to time. Their vision is to become the market leader in the industry. d) Keeping these aspects in mind, Manjilas food products have started to cater the changing taste and appetite of the consumers. Manajilas group have 50 years of experience in rice industry. Their core business is rice and rice based products marketed under the brand name of 'Double Horse' which is the rice brand introduced in rice and rice products in Kerala. e) Double Horse has over 14 varieties of rice. The company with a turnover of Rs. 60 Cr. and with a market share of nearly 20.5 Manjilas currently touches 20 lakh households through. 5000 plus retail dealers worldwide.

THRISSUR:

The Manjilas Group, which produces and markets rice and rice products under the brand name, Double Horse, has set a target of achieving 10-fold growth in three years. The Rs.65-crore company produces and markets about 18 varieties of rice and 56 rice-based products. "The products reach 20 lakh homes in the country through about 5,000 dealers. The company exports products to 22 countries. We plan to develop our export market. Discussions are on with agencies in 75 countries," says Renji John, Director. The company envisages a turnover of Rs.100 crore in 2007-2008. "We expect three-fold growth next year and 10-fold growth within three years. By launching more ready-to-eat products, we will strengthen our

position in the national market," says Vinod John, Director. Manjilas, estabished in 1958, has six manufacturing units in Kerala, Karnataka and Pondicherry and 450 employees. Plans are a foot to open units in Tamil Nadu and Andhra Pradesh. Manjilas claims to be the first ISO 9001-2000 certified rice mill in the State. The company has secured ISO 9002 certification.

PRODUCT PROFILE

Starting from the single retail outlet in Thrissur in 1959, Manjilas now owns a prestigious list of 20 rice varieties and more than 100 food related products in the market. Each and every product from the house of Manjilas has an identity of its own in taste, colour and convenience. Unmatched quality of the rice varieties and raw materials chosen carefully by the team of expert quality control personnel ensures the supreme standard of the product range. The utmost care is given in each and every stage of processing and packing assures the rest. Manjilas has been regularly updating the gadgets and knowhow in tune with the resonances in the international market. The product profile of Manjilas includes:

1.

RICE Double Horse rice is available in wide range of varieties that suit

various tastes- brown rice and white rice in grained and long grained varieties, besides these; there are specialty rice varieties for the varied traditional users of ice in kitchens all over the world.

Rice being the staple fool from breakfast to dinner and dessert, Double Horse's range of rice caters to every application of rice in the lives of the people especially of south India.

Varieties of rice from Double Horse are: Rose Matta (Par Boiled & Double Boiled Red Round Rice) Cherumani (Par Boiled & Double Boiled White Round Rice) Jyothi Matta (Par Boiled & Double Boiled Long & Bold Red Rice) Red Raw Rice (For Making Payasam) Matta Broken (Single Boiled Evenly Broken Rice for Making Rice Gruel) Ponni Rice (Single Boiled White Rice for meals) Single Matta (Single Boiled Red Round Rice) Jaya Rice (Par Boiled / Double Boiled Long & Bold White Rice) Idli Rice (Single Boiled Round White Rice) Raw Rice Meals (White Raw Rice for Meals) Ghee Rice (White Small Rice suitable for making Fried Rice) B.T.Meal (White Raw Rice for Making Fried Rice) RICE POWDER PRODUCTS Breakfast is very important meal in the every home. A wide range of exotic, traditional rice based breakfast items are very popular in even moden homes. Gone are the days when women would painstakingly powder and grind rice to make the batter for breakfast items like Idli, Dosa, Appam etc. Today, Double horse's readymade rice powders have found a firm place in kitchen shelves across the world. Easy Palappam Mix Appam Idiyappam Pathiri Rice Flour Aval Thick Dosa Mix White Rice Flour Idly Mix Roasted Pathiri Flour Palappam Mix Vattayappam Mix Red Aval White Aval Thick Aval

White PuttuPodi White puttupodi is excellent for making the traditional cereal breakfast item "Puttu" in its best of colour, sotness and taste, which makes it uniques and acceptable. This powder is very smooth and fine. It can be used for making Kerala's favorite dishes puttu.

Roasted Pathiri Powder Pathiri powder is specially prepared by using separate sieving process which makes it "extra smooth and soft" for making pathiri simply delicious. Roasted white rice powder prepared using the best technology and superior quality rice, maintains the appealing flavor and taste.

DosaMix Dosa mix is made from good quality parboiled rice and black gram, forms a balanced diet. Natural fermentation makes it rich in protein, improves the B 0complex and vitamin C content . IdliMix Idli mix is made from good quality parboiled rice and black gram. forms a balanced diet. Natural fermentation makes it rich in protein. improves the B complex and vitamin C content. PalappamMix Palappam mix makes the feast testier. The mix used in preparing Palappam, makes it soft, tasty and beautiful. The secret of making natural palappams without coconut milk hides behind this recipe. It relieves you from the hassle of extracting coconut milk. UppumaMix

Uppuma mix is ready within 2 minutes ! It contains all the ingredients used for making uppuma. It is preserved in a very natural way, without any preservatives of chemicals. It retains maximum freshness, lavour and taste. VattayappamPodi For its preparation, select quality rice is made use of, which makes the product pure, soft and tasty. This makes it exclusively different. Vattayappams can be used as snack or can be served with curry. Idiyappam 1 minute instant idiyapp6m is made from the finest quality rice. It's very easy to prepare and it -is a hot favorite for breakfast in very household. Just soak it: in the boiling water for 1 minute and delicious Idiyappams are ready to serve. Idiyappam bits are ideal for making uppuma, fryms and cutlets or can be fried in oil for making delicious snacks.Art facility that meets the highest standards of hygiene. The spices are available as both pure spices and ready mixes that are used to make the popular South Indian Curries

PASTE GINGER PASTE GARLIC PASTE GINGER GARLIC PASTE TAMARIND PASTE TAMARIND DRY CHILLY ASAFOETIDC POWDER CRUSHED CHILLY WHEAT PRODUCTS Breakfast is very important meal in the every home. A wide range of exotic, traditional wheat based breakfast items are very popular in even modern

homes. Manjilas also processes and markets wheat product for household use under the brand name Double Horse. Wheat based traditional foods are also popular in Kerala. Broken wheat is used to make nutritious wheat porridge, fine wheat (SoojiRava) is used to make a delicious breakfast item called `Upma' which is very popular in the Southern States of India. Chakki Fresh Atta Samba Broken Wheat Broken Wheat Wheat Rava Samba Wheat Rava Roasted Rava Vermicelli Roasted (Short Cut) Long Vermicelli

SWEET DISHES Double Horse has a very wide range of delicious sweet based dishes. In every Kerala festivals, sweet dishes have an important role.

RICE PALADA PAYASAM MIX SEMIYA PAYASAM MIX PALADA MIX RICE PALADA PINEAPPLE CANDY PAPAYA CANDY MAIDA ADA GINGER CANDY PEANUT CANDY

BLACK JAGGERY JAGGERY FRUIT 'N' HONEY

READY TO COOK Traditional Kerala foods re the weakness of every Keralits. Manjilas agro food pvt. Ltd. Understand it's important in busy era and introduced delicious and tasty to cook series. CHICKEN BIRIYANI MIX SAMBAR MIX CHICKEN GRAVY MIX KERALA CHICKEN CURRY MIX KERALA FISH CURRY MIX KERALA MEAT MIX ROASTED COCONUT PASTE

HEALTH/ HERBAL PRODUCTS Herbal products of Manjilas are another important and very attractive food product series. In this series include the traditional herbal products of Kerala. HEALTH PUTTU MIX RAGI PUTTU PODI BANANA POWDER RAGI VITA ARROWROOT POWDE R HEARBAL TEA

INSTANT GINGER COFFE RAGI SEEDS INSTANT READY TO EAT

CRUNCH FLAKES CHAKKA VARATTY PAZHAM VARATTY BOILED CHINESE POTATO NADAN KAPPA PUZHUKK ROASTED COCONUT GRAVY AVAL AVALOSE PODI COCONUT PRODUCTS Coconut tree is the state tree of the kerala. Manjilas Agro Food Pvt. Ltd, introduced to the whole world the verities of coconut products.

COCONUT MILK POWDER COCONUT CHAMMANTHI POWDER COCONUT OIL COCONUT VINIGAR COCONUT CHUTNY PODI DESICCATED COCONUT INSTANT BREAKFAST INSTANT IDYAPPAM RICE SEVAI UPUMA MIX PUTTUPODI

WHITE PUTTU PODI SAMBA WHEAT PUTTU PODI CHEMBA PUTTU PODI RAGI PUTTU PODI CORN PUTTU PODI

MASALAS
SAMBAR POWDER CHICKEN MASALA MEAT MASALA PICKLE POWDER FISH MASALA RASAM POWDER VEGETABLE MASALA EGG ROAST MASALA BIRIYANI MASALA GARAM MASALA

CONDIMENTS
CHILLI POWDER CORIANDER POWDER TURMERIC POWDER PEPPER POWDER GINGER POWDER CRUSHED CHILLI KASHMIRI CHILLI

OTHERS

COCONUT CHAMMANTHI PODI TAMARIND JAGGERY COCOUNT OIL PAPAD VINEGAR SOYA CHUNKS MACARONI