The Best

Ideas are
Free

Ben Young
Auckland, New Zealand
 Contents
12 Hour Startup 13
12 Hour Startup Follow Up 15
80/20 Rule 17
Are You Made of Rubber? 19
Being Different Where It Matters 21
Blogger Packs 23
Blogging is a Marathon 25
Blog Interruption 27
Bundling Internet Services 29
Cogs 31
Commanding Time 33
Condensing 35
Creating Value (Easily) Through Scarcity 37
Dance with Me, Let’s Do the Zigzag 39
Destroy Something 41
Do What You Love 43
Firms That Need Me 45
Free T-Shirts are So Boring 47
Giving Something Back 49
Great, but not Great Enough? 53
Hidden Inefficiencies 55
I Fail Lots 57
Involve Your Customers in the Process 59
Leadership 61
Leverage Your Existing Assets 63
Life Marketing 67
Marketing After the fact 69
Mashups: New Terminology For…? 71
Microbusinesses 73
Microfunding 75
One Step Back to Think Two Steps Ahead 77
Patterns 79
Personality 81
Platforms 85
Platforms are about Opportunity 87
Pods 89
Repetitive Behaviour 91
Silence 93
Small IS the New Big 95
Struggling to Innovate? Overcome It. 97
Swear Words 99
Taking a Stance 101
Ten Barriers to Marketing Success 103
Ten Reasons Why I Hate Your Product 105
The ADHD Assumption 107
The Analysis Zigzag 109
The Best Ideas are Free 111
The Infinity Assumption 113
The No Strategy Marketing Strategy 115
The Only Thing Holding You Back is YOU 117
Those That Turn Up 119
Thought Versus Action 121
Time Marketing 123
Turning Customers into Fans 125
Wait, Stop! 127
We Think You’re AWESOME! 129
 Which Box are You In? 131
What Gets Measured Gets Managed 133
What’s the Business Case? 135
Who are We Selling To? 137
Work Smarter with Adwords 139
You Can Do What YOU Want 141
You’ve Planted the Seed, Now What? 143

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Thanks :) -Ben