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THE PROPOSAL
WOULD YOU BE INTRESTED TO BE ASSOCIATED WITH THE MOST POPULAR SPORT IN THE WORLD
THE OPPORTUNITY
IN INDIA, FOOTBALL RANKS SECOND AS THE MOST POPULAR SPORT. FOOTBALL IS PLAYED IN EVERY SCHOOL IN INDIA NIELSEN GLOBAL SURVEY CLAIMS 47% OF INDIA IS CRAZY ABOUT FOOTBALL 83 MILLION FOOTBALL VIEWERS AND 55% OF THEM WATCH DOMESTIC LEAGUE 53 MILLION INDIANS WATCHED THE 2010 FIFA WORLD CUP
THE EVENT
THE TIGERS OPEN FOOTBALL TOURNAMENT (7 A SIDE-7 members in a team) THE LARGEST OPEN FOOTBALL TOURNAMENT IN MUMBAI & THANE CONSTRUCTED AS A NATIONAL LEVEL FOOTBALL TOURNAMENT IT IS DESIGNED AS A FOOTBALL FIESTA FUN, PASSION AND COMMITMENT TO FOOTBALL.
SHORTEST PERIOD
THE TOURNAMENT WILL BE OVER IN LESS THAN 5 WEEKENDS
REWARDS
PRIZE MONEY - THE FIRST TIME CASH REWARDS WILL BE GIVEN OF A MILLION RUPEES
TALENT SEARCH
TRUE TEST OF QUALITY - FORMAT DOES NOT ALLOW SCOPE FOR MANIPULATION IN SELECTION
SCALE
A TOURNAMENT OF THE LARGEST NOS. OF PARTICIPATING TEAMS FOR THE 1ST TIME IN MUMBAI
MATCH DETAILS
MATCHES PER ZONE (5 AGE CATEGORY)
NO OF LEAGUE MATCHES 240 QUARTER FINAL 20 SEMI FINAL 10 FINAL 5 WINNERS (1 EACH AGE GROUP)
SCHEDULE
MEDIA CONFERENCE
6th SEPT 2012 : ANNONCEMENT OF THE TOURNAMENT
TOURNAMENT
06, 07 OCT 2012 Zonal Matches Zone 1 13 & 14th OCT 2012 : Zonal Matches Zone 2 20 & 21st OCT 2012 : Zonal Matches Zone 3 27 & 28th OCT 2012 : Zonal Matches Zone 4 3rd NOV 2012 : QUARTER FINALS & SEMI FINALS 4th NOV2012 : FINALS & Closing Ceremony
*Note : The Event Date is planned for Oct, 6th 2012 & Dates can be change as per Title sponsors choice
REWARDS
EACH ZONE WINNERS - RS. 10,000/- RS.40,000/WINNERS OF POSITION 4 - RS. 10,000/WINNERS OF POSITION 3 - RS.15,000/WINNERS OF POSITION 2 - RS. 25,000/WINNERS OF POSITION 1 - RS. 40,000/INDIVIDUAL WINNERS Rs. 5000/- RS.20,000/PRICE MONEY PER CATEGORY = RS. 2,00,000/-
THE EFFECT
TO CREATE A PARADIGM SHIFT PROVIDE WORLD CLASS TRAINING FACILITIES TO EMPOWER CHILDREN WHO ASPIRE TO BE A PROFESSIONAL FOOTBALLER TAP INDIAS BEST NATURAL TALENT THROUGH THE TOURNAMENT. MENTORSHIP WITH INTERNATIONAL & INDIAN FOOTBALLERS & COACHES
SPONSORSHIP OPPORTUNITIES
TITLE SPONSOR ASSOCIATE SPONSOR
MEDIA PARTNERS
NEWSPAPER/MAGAZINE/WEBSITES/TELEVISION CHANNELS
SERVICES PARTNERS
HOSPITALITY PARTNER/TRAVEL PARTNER
FM RADIO:
15 NOS OF 10 SEC. SPOT FOR 14 DAYS WITH TITLE SPONSOR TAGLINE
TOURNAMENT VENUE/S:
BRANDING WITH STANDEES, POSTERS, KIOSKS ETC BACKDROP - LOGO IN THE BACK DROP
OTHER OPPORTUNITIES:
LOGO ON ALL PUBLICITY & PR COLLATERALS SEPARATE BOOTH (16 X16)/V.I.P. PASSES/CERTIFICATES (6400 Participating) /TROPHIES/KITS/BANNERS/WEBSITE/ CONTESTANTS FORMS/ INVITATIONS/OTHER PROMOTIONAL MATERIALS AND ACTIVITIES
TOURNAMENT VENUE/S:
BORDER BOARDS : 1 WITH EACH GROUND, STANDEES : 25 Nos., BACKDROP - ALL CO-BRANDING
OTHER OPPORTUNITIES:
V.I.P. PASSES : 50 Nos./CERTIFICATES : LOGOS ON 1 CATEGORY ALONG WITH TITLE SPONSOR
MARKETING PLAN
OUTDOOR PUBLICITY 10 NOS. HOARDINGS & 20 NOS. BUS PANELS PRESS: 4 ADS IN LEADING NEWS PAPERS/SPACE OF 100 Sq/inch FM RADIO: 15 NOS OF 10 SEC. SPOT FOR 14 DAYS WITH TITLE SPONSOR TAGLINE TOURNAMENT VENUE/S: BRANDING WITH STANDEES, POSTERS, KIOSKS ETC
BACKDROP - LOGO IN THE BACK DROP
DIGITAL MEDIA
SMS CAMPAIGN: FOR NEARLY 5 LACS SMS FOR YOUTH REGISTERED MOBILE NO.S SOCIAL MEDIA: INTERNET PUBLICITY THROUGH FACEBOOK/GOOGLE AND OTHERS EMAILS: 15 LACS IN MUMBAI CITY ALONE, REPEATED 2 TIMES
MEDIA COVERAGE
COVERED BY MAJOR NATIONAL NEWSPAPERS, MAGAZINES AND TV CHANNELS OVER 30 ACCREDITED MEDIA, BOTH PRINT AND ELECTRONIC 2-MONTH PRE-EVENT MEDIA BUILDUP, REPORTAGE FOR MONTHS AFTER TOTAL EXPECTED MEDIA VALUE GENERATED IS APPROX. RS. 1 CRORE
OCTOBER AND DECEMBER OF 2008, MAY AND OCTOBER OF 2009, OCTOBER 2010 CONDUCT REGULAR FOOTBALL TALENT HUNTS IN MUMBAI COACHING CAMPS FOR STUDENTS WITH EX CHELSEA FOOTBALL STARS
FOOTBALL EVENTS:
2009 : COLABA CUP, JUHU HAMARA, INDIAN TIGERS FOOTBALL LEAGUE 2011 : TIGER CUP
MEDIA