Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition

Optimize the number of sales Maximize profit Control revenue

To To To To To

socialize conduct business eat enjoy entertainment kill time

Market segment: Subgroup of potential patrons with similar characteristics Dram shop laws: State statutes that hold the serving establishment and the server financially liable for damages to third parties resulting from the serving of alcoholic beverages to intoxicated customers Automated bar: Computerized device for dispensing beverages and simultaneously registering sales

Establishing drink prices that will maximize gross profit Influencing customers selections

Working with an open cash drawer Under-ringing sales Overcharging customers Undercharging customers Overpouring

Underpouring Diluting bottle contents Bringing ones own bottle into the bar Charging for drinks not served Drinking on the job

John Wiley & Sons, Inc. 2009