AIESEC & Social Media

Agenda
Introduction to Social Media AIESEC US in Social Media Goals Dos and Donts Good Examples Activity Social Media Plan Implementation & Tracking

Social Media Revolution!

Which social media channels are the most relevant? How much content passes through Facebook each day? Twitter? YouTube? What do you think consumers trust more? Producer-distributed advertising and information or peer review and word of mouth?

Why Social Media?

Free
Do-It-Yourself

Reach Beyond Geographical Limits

Interact with your Customers

Immediate Build your Brand
Targeted

Build Relationships

What Social Media?

Facebook
Quality content, strategically timed

Twitter
Frequent tweets, constant information stream Usage of hashtags and mentions

YouTube LinkedIn Flickr What other channels?

Social Media Landscape

AIESEC US in Social Media

AIESEC US on Facebook:
July 1st, 2012 7,355 Facebook Fans September 23rd, 2012 8,144 Facebook Fans GROWTH: +10.4% in less than 3 months!

AIESEC US in Social Media

AIESEC US on Twitter
July 1st, 2012 1,582 Twitter Followers September 23rd, 2012 1,746 Twitter Followers GROWTH: +10.3% in less than 3 months!

Goals
Growth of interaction
More engagement with customers!

Marketing for ICX and OGX

Higher numbers of EPs and TNs!

Brand AIESEC
Strengthen the image of AIESEC!

Showcase AIESEC
Show what AIESEC does!

How?
Raise awareness Advertise AIESECs products Engage and interact with customers Attract members and non-members Educate customers and members Be relevant!

Social Media DOs

Cater your message Actively engage Always respond Always update Be relevant Be creative Run campaigns Reward your audience

Social Media DONTs

Have Social Media just to have it! Be generic or irrelevant Be repetitive Discuss internal information Not track your posts Not post regularly Not respond to posts Be unprofessional

What do I post?
Pictures
Photos from an exchange or an event Images to prompt discussion

Quotes Articles
On leadership, travel tips, inspiration, etc.

Questions Videos
EP videos TED Talks

News & Updates STAY RELEVANT!

Example
Brainstorm:
What makes this post engaging? creative? relevant?

Example AIESEC Germany

Example AIESEC San Francisco

Example VW Twitter Campaign

http://www.youtube.com/watch?v=CSYxDz22DqY

How would you develop a campaign for your LC?

To promote ICX? To promote OGX? To promote AIESEC Membership?

Activity
Investigate your LCs social media platform
Which outlets does it use? What strategies does it employ? What do you like? What do you dislike?

How would you improve your LCs strategy?

Social Media Plan

Strategize!
Have a dedicated community manager Focus your efforts, dont overextend! Plan ahead! Use available tools Pay attention to trends Be flexible & experiment Track results & record data Analyze data

Social Media Tools

Software and applications
Twitter & Facebook Hootsuite Scheduling & Analytics Buffer.app Twitter Desktop Application Tweetdeck Sync Facebook and Twitter posts

Expert advice
News and Media, e.g. Mashable Social Media Articles and Books, e.g. Likeable Social Media Relevant Blogs, e.g. Facebook Developer Blog

Analytics

Analytics

Other Analytics Tools: Google Analytics Buffer.app Hootsuite Visible Data Total number of Likes, Followers

Tracking

Take notes & add comments! Look at reasons WHY to explain behavior
What TYPE of post? WHEN was it posted? WHAT was the content? WHO was targeted?

Notice and keep track of trends & consistent behavior!

Takeaways
Create a plan and stick to it Have a dedicated community manager Set goals and track results Create a voice and update consistently Experiment and try new things