Hero, a name synonymous with two wheelers in India, began its journey around four decades ago.

Starting as a manufacturer of bicycle components, Hero has today grown into a multi-unit, multi-product, geographically diversified group of companies. Like every success story, Hero's saga contains an element of spirit and enterprise; of achievement through grit and determination, coupled with vision and meticulous planning. The Hero Group began with a simple philosophy: to provide excellent transportation to the common man, at a price he could easily afford. It is this spirit which drives Hero even today; the dream of providing total satisfaction in all its spheres of activity. To consumers, in excellent products at an affordable price; to employees, in a fine quality of life and to business associates, in a total sense of belonging. A thorough understanding of fast-changing consumer behavior, new market segments and product opportunities, and a marketing mix sensitive to changing customer needs, form the core of Hero's marketing strategy and philosophy. The prime mover for Hero has been engineering satisfaction that is a way of life and part of the work-culture of the Group. This has driven Hero to seek newer avenues and technologies, to transform them into products that have fulfilled the Hero dream, and catapulted the Group into the Guiness Book of World Records as the largest makers of bicycles in the world. Hero is also the largest manufacturer of 100cc motorcycles in India, and has a substantial presence in mopeds and auto-ancillaries. The search for excellence led to the creation of several companies by the Hero Group. Companies that maintained the ethos of perfect quality, which helped the Group attain its global stature and self-reliance in the entire manufacturing process. Keeping the wheels of progress turning are the individual companies of the Hero Group. Each an independent profit center. Each a success story in its own right. Besides this, the Hero Group has also helped promote more than 300 ancillaries which meet the needs of smaller components, and more than 3,500 dealer outlets, each with its complement of trained mechanics and workers.