Recommendation for customer behavior issues: Introduce new product that could satisfy the taste and flavor

of Southern customers. Primary research (interview) Innovate new product Guerilla marketing Or Online marketing about the launch of new product Introduce feedback system to connect with customers (Ask Your Community and Customers for Ideas, Set Up a Suggestion Box,

Recommendation for competitor issues: 1. Use PR tools de cho community biet Habeco dag ap dung this medthod trog khi doi thu chua de cao van de nay 2. Improve quality of product by pay more attention on prevention cost and appraisal cost. => .[ y nay v ko bik noi sao cho link den competitor c ]

Prevention cost: according to Drury (2005): Investing in training cost to increase the high skill employees Investing more cost in searching, finding, evaluating and choosing prestigious suppliers Appraisal costs: according to Horngren et al. (2009): Enhanced inspection for the materials and removing materials which is below standard before putting into production process Enhanced checking the equipment as well as machines used to produce products Enhanced inspection for final products including quality and package Carefully cleaning and sanitizing glass bottles which is reused

Benefits Maintain a high level of quality in companys products (Bragg 2009) Reduce 80% technical problem such as strange objects in bottles of products (internal failure) Eliminate 90% the problems of defective goods such as foamed in white, sedimentary and cloudy (external failure) (Drury 2005) Avoid the problems related to boycott, litigation and compensation about the quality of products