KSPCCA PRESENTS

MASTERS CUP-2013
A Triangular cricket series between Karnataka-Himachal-Haryana Physically challenged cricket team.

Sponsorship Proposal

INTRODUCTION

RATIONALE

The Event

FROM 15TH TO 20TH NOVEMBER 2013, BANGALORE SHALL HOST THE MASTERS CUP AT RSI AND FINAL WILL BE PLAYED AT CHINNASWAMY INTERNATIONAL CRICKET GROUND. THIS DOCUMENT PROVIDES FURTHER INFORMATION ABOUT: 1. THE MASTERS CUP CRICKET TOURNAMENT. 2. THE SPECIFIC SPONSORSHIP RIGHTS THAT THE KARNATAKA STATE PHYSICALLY CHALLENGED CRICKET ASSOCIATION WOULD LIKE TO MAKE AVAILABLE TO THESE RELATED ACTIVITIES. BANGALORE IS AN EMERGING CITY IN THE SPORT OF CRICKET AND SOME OF THE TEAMS THAT KARNATAKA SHALL BE PLAYING AGAINST WILL FEATURE EMERGING WORLD-CLASS PHYSICALLY CHALLENGED CRICKETERS. THIS SPONSORSHIP OPPORTUNITY IS AN IDEAL FIT FOR COMPANIES AND BRANDS THAT WISH TO SUPPORT EMERGING CRICKET TALENT AND CAN ALSO BE A PART OF THEIR CSR ACTIVITY.

INTRODUCTION

TO PROMOTE THE GAME OF CRICKET FOR PHYSICALLY CHALLENGED BASED ON THE NEED TO EDUCATE AND ENTERTAIN THAT WILL APPEAL TO A RANGE OF AUDIENCES IN ORDER TO INCREASE PARTICIPATION IN CRICKET. BANGALORE HAS A LONG HISTORY OF PLAYING CRICKET AND OF HOSTING INTERNATIONAL TEAMS AND TOURNAMENTS AND THIS IS A STORY THAT SHOULD BE TOLD IN ORDER TO ENCOURAGE FUTURE PARTICIPATION IN THE GAME. THE TOURNAMENT HAS BEEN ACKNOWLEDGED AND IS BEING SUPPORTED BY THE LOCAL SPORTS CLUBS AND THE KARNATAKA SPORTS MINISTRY.

RATIONALE

IT IS BELIEVED THAT THE COMBINATION OF AN INTERESTING PAST AND AN EMERGING AND PROMISING FUTURE WILL BE OF INTEREST TO CORPORATE PARTNERS.
IN ORDER TO APPEAL TO CORPORATE PARTNERS, THE TOURNAMENT OFFERS THE OPPORTUNITY FOR SPONSOR BRANDING AND RECOGNITION RIGHTS. SPONSORS WILL BE OFFERED PROMOTIONAL MARKETING BENEFITS AT THE MASTERS CUP TOURNAMENT.

THE MASTERS CUP IS A NEW INITIATIVE OF THE KARNATAKA STATE PHYSICALLY CHALLENGED CRICKET ASSOCIATION AND SHALL BE PLAYED FOR THE FIRST TIME IN 2013 IN BANGALORE. THE TEAMS PLAYING IN THE 2013 TOURNAMENT ARE: THE EVENT HARYANA PHYSICALLY CHALLENGED CRICKET TEAM. HIMACHAL PHYSICALLY CHALLENGED CRICKET TEAM. KARNATAKA PHYSICALLY CHALLENGED CRICKET TEAM. SIGNIFICANT CROWDS OF BANGALORE-BASED AND VISITING SPECTATORS ARE EXPECTED TO WATCH THE MASTERS CUP MATCHES AT RSI CRICKET GROUND AND CHINNASWAMY INTERNATIONAL CRICKET GROUND.

MATCH DATES

RSI GROUND

CHINNASWAMY GROUND

15/11/2013 16/11/2013 17/11/2013 18/11/2013

Karnataka Vs. Himachal Himachal Vs. Haryana Karnataka Vs. Haryana Himachal Vs. Haryana

THE FIXTURES

19/11/2013
20/11/2013

Karnataka Vs. Himachal

Karnataka Vs. Haryana FINAL

IN ORDER TO MAXIMIZE AWARENESS OF AND ATTENDANCE AT THE MASTERS CUP TOURNAMENT VENUES, THE KSPCCA IS DEVELOPING AN INTEGRATED MARKETING COMMUNICATIONS PROGRAM.

MARKETING COMMUNICATIONS

THIS COMMUNICATIONS PROGRAM WILL COMPRISE OF FOUR KEY AREAS: 1. PR AND MEDIA PARTNERS. 2. WEBSITE AND NEW EMERGING MEDIA. 3. TOURISM AND COMMUNITY RELATIONS. 4. PARTNER MARKETING - THE ACTIVATION OF MARKETING RIGHTS BY SPONSORS.

THE KARNATAKA STATE PHYSICALLY CHALLENGED CRICKET ASSOCIATION WILL BE MARKETING THE MASTERS CUP TO: 1. OVER 3,000 REGISTERED CRICKETERS IN BANGALORE. 2. OVER 500 OFFICIALS, VOLUNTEERS AND LIFE MEMBERS OF THE KSCA. 3. 40 MEMBER AND NON-MEMBER CLUBS. 4. 26 CORPORATE CRICKET TEAMS. 5. 20 PARTNER SCHOOLS. 6. THE GENERAL PUBLIC.

PR & MEDIA PARTNERS

COMMUNICATIONS WOULD BE ISSUED VIA POSTERS, EMAIL, DIRECT MAIL, THE KSPCCA WEBSITE AND EDITORIAL MEDIA.
DISCUSSIONS ARE ON-GOING WITH BANGALORE-BASED AND INTERNATIONAL EDITORIAL AND BROADCAST PARTNERS WITH A VIEW TO MAXIMIZING AWARENESS AND PARTICIPATION.

SPECIAL WEB-PAGES FOR THE MASTERS CUP IS BEING DEVELOPED BY THE KSPCCA AND BE LIVE BY THE END OF SEPTEMBER 2013. LINKING THE WEBSITES OF THE KSPCCA AND THE MASTERS CUP, THESE WEB-PAGES WILL BE DESIGNED TO BE ENGAGING AND INTERACTIVE AND WILL COMBINE WITH OTHER FORMS OF MEDIA TO CAPTIVATE AUDIENCES. THE TOURNAMENTS EVENT MARKETING PARTNERS WOULD NOT ONLY BE RECOGNIZED ON THE WEBSITE BUT WOULD ALSO BE ABLE TO EXPLORE HOW THEY COULD BENEFIT FROM INTERACTING WITH IT. ALL MATCHES WILL BE COVERED LIVE ON ESPN CRIC-INFO

WEBSITE & NEW MEDIA

THE KARNATAKA STATE PHYSICALLY CHALLENGED CRICKET ASSOCIATION WILL MARKET THE MASTERS CUP TOURNAMENT TO REGISTERED SPORTS FANS AND THE SPORTS INDUSTRY IN BANGALORE.

TOURISM & COMMUNITY RELATIONS

IN ADDITION, THE STATE TOURISM BOARD WOULD MARKET THE MASTERS CUP TOURNAMENT TO TOURISTS AND CONFERENCE ATTENDEES IN NOVEMBER 2013.
MARKETING COMMUNICATIONS WOULD BE ISSUED VIA EMAIL AND DIRECT MAIL, CATALOGUES AND PUBLICATIONS, WEBSITES AND ELECTRONIC SIGNAGE AND STREET BANNERS.

PARTNER MARKETING

A COMPLETE PACKAGE SHOWCASING BANGALORE CRICKET PRESENT AND FUTURE FEATURING SOME OF THE BEST UP-AND COMING YOUNG PHYSICALLY CHALLENGED CRICKETERS IN INDIA INCLUDING SOME IPL STARS. EXTENSIVE MARKETING ACTIVATION POTENTIAL: CORPORATE RECOGNITION AND SIGNAGE PRODUCT/SERVICE SHOWCASING AND VIP HOSPITALITY. EXCELLENT BRAND VISIBILITY OPPORTUNITIES THROUGH SPECTATOR ENGAGEMENT AT CRICKET GROUNDS LOCAL AND INTERNATIONAL MEDIA COVERAGE

THE KSPCCA WOULD LIKE TO OFFER THE FOLLOWING OFFICIAL DESIGNATION RIGHTS FOR THE MASTERS CUP-2013:

PARTNERSHIP DESIGNATIONS

A. PRESENTING PARTNER OF THE MASTERS CUP. B. SUPPORT PARTNER OF THE MASTERS CUP. C. ADVERTISING PARTNER OF THE MASTERS CUP. D. CORPORATE HOSPITALITY.

PRESENTING PARTNER OFFICIAL DESIGNATION: RIGHT TO USE THE DESIGNATIONS (AS APPROPRIATE) AND TO BE RECOGNISED AS PRESENTING PARTNER OF THE MASTERS CUP.

PARTNERSHIP RIGHTS & BENEFITS

RECOGNITION: RIGHT TO BE RECOGNIZED AS THE PRESENTING PARTNER OF THE MASTERS CUP ON THE KSPCCA AND TOURNAMENT WEB-PAGES, AND IN RELATED PROMOTIONAL MATERIAL AND OFFICIAL SPEECHES CONDUCTED BY THE ASSOCIATION AND AT THE MASTERS CUP TOURNAMENT MATCHES.
SHOWCASING FIRST RIGHT TO A PRIORITY LOCATION WITHIN ANY SHOWCASING ZONES ESTABLISHED WITHIN THE MATCH VENUES TO CONDUCT PRODUCT AND SERVICE SHOWCASING ACTIVITIES (CONDUCTED AT SPONSORS OWN COST). HOSPITALITY PRIVATE HOSPITALITY IS AVAILABLE AT THE CHINNASWAMY CRICKET GROUND. CATERING IS PROVIDED (AT SPONSORS EXPENSE) BY THE MATCH VENUE MANAGERS

PRESENTING PARTNER ADVERTISING: THE PRESENTING PARTNER WILL HAVE FIRST RIGHT OF ACCESS TO ADVERTISING OPPORTUNITIES. RIGHT TO RECEIVE A MINIMUM OF 30% OF ANY SPACE DENOTED FOR SPONSOR RECOGNITION SPACE IN ALL MARKETING AND ON SIGNAGE AT TOURNAMENT VENUES. TOURNAMENT DINNER: REPRESENTATIVES SEATED ON THE HEAD TABLE. SPEECH ACKNOWLEDGEMENT: ACKNOWLEDGEMENT AS THE PRESENTING PARTNER ON ALL MEDIA COMMUNICATIONS AND ON ALL PROMOTIONAL MATERIAL. FLEXIBILITY OF CUSTOMIZING PARTNERSHIP BENEFITS TO YOUR NEEDS

PARTNERSHIP RIGHTS & BENEFITS

SUPPORTING PARTNER OFFICIAL DESIGNATION: RIGHT TO USE THE DESIGNATIONS (AS APPROPRIATE) AND TO BE RECOGNISED AS SUPPORTING PARTNER OF THE MASTERS CUP.

PARTNERSHIP RIGHTS & BENEFITS

RECOGNITION: RIGHT TO BE RECOGNISED AS THE SUPPORTING PARTNER OF THE MASTERS CUP ON THE KSPCCA AND TOURNAMENT WEB-PAGES, AND IN RELATED PROMOTIONAL MATERIAL AND OFFICIAL SPEECHES CONDUCTED BY THE ASSOCIATION AND AT THE MASTERS CUP TOURNAMENT MATCHES. SHOWCASING SECOND RIGHT TO A PRIORITY LOCATION WITHIN ANY SHOWCASING ZONES. HOSPITALITY HOSPITALITY IS AVAILABLE AT THE TWO MATCH VENUES OF THE MASTERS CUP TOURNAMENT CATERING IS PROVIDED (AT SPONSORS EXPENSE) BY THE MATCH VENUE MANAGERS

SUPPORTING PARTNER ADVERTISING: THE SUPPORTING PARTNER WILL HAVE SECOND RIGHT OF ACCESS TO ADVERTISING OPPORTUNITIES (ACCORDING TO THE DATE OF SPONSORSHIP CONFIRMATION). RIGHT TO RECEIVE A MINIMUM OF 10% OF ANY SPACE DENOTED FOR SPONSOR RECOGNITION SPACE IN ALL MARKETING AND ON SIGNAGE AT TOURNAMENT VENUES. TOURNAMENT DINNER: REPRESENTATIVES INVITED FOR THE OFFICIAL TOURNAMENT DINNER. ACKNOWLEDGEMENT: ACKNOWLEDGEMENT AS THE SUPPORTING PARTNER ON ALL MEDIA COMMUNICATIONS AND ON ALL PROMOTIONAL MATERIAL.

PARTNERSHIP RIGHTS & BENEFITS

THE FOLLOWING LEVELS OF INVESTMENT ARE CURRENTLY BEING SOUGHT TO FUND THE STAGING OF THE MASTERS CUP: PRESENTING PARTNER, MASTERS CUP INR. 30,000,00. SUPPORTING PARTNER, MASTERS CUP INR. 15,000,00.

PARTNERSHIP INVESTMENT

ONE PRESENTING PARTNER AND 5-6 SUPPORTING PARTNERS ARE BEING SOUGHT. SPONSORS OF THE ACC EMERGING TEAMS CUP WILL AUTOMATICALLY RECEIVE MARKETING ACTIVATION BENEFITS AT THE MASTERS CUP CRICKET TOURNAMENT, AS OUTLINED ABOVE. IN ADDITION TO THE ABOVE INVESTMENT, THE KARNATAKA STATE PHYSICALLY CHALLENGED CRICKET ASSOCIATION WOULD HOPE THAT THE CORPORATE PARTNERS WOULD CONDUCT MARKETING PROGRAMS THROUGH THEIR EXISTING COMMUNICATIONS CHANNELS IN ORDER TO INCREASE VISITATION TO THE 2013 MASTERS CUP TOURNAMENT. THE KARNATAKA STATE PHYSICALLY CHALLENGED CRICKET ASSOCIATION WOULD ALSO LIKE TO ENCOURAGE CORPORATE PARTNERS TO CONSIDER A LONGER TERM PARTNERSHIP BY REVIEWING THE EXCITING PORTFOLIO OF ASSETS THAT MAY BE ENGAGED WITH KSPCCA.

THE FOLLOWING ADVERTISING OPPORTUNITIES ARE AVAILABLE FOR THE MASTERS CUP AT THE RSI AND CHINNASWAMY CRICKET GROUND:1. SIGNAGE ON THE SCA DIGITAL SCOREBOARD FOR THE DURATION OF THE WHOLE TOURNAMENT. A) PRIMARY AREA INR. 5,00,000. B) SECONDARY AREA INR. 2,00,000. 2. SIGNAGE ON THE GROUND PAINTED ON THE PLAYING FIELD AT EITHER END OF THE BOWLING RUN UP @ INR. 2,00,000 FOR EACH END OR INR. 3,00,000 FOR BOTH ENDS.

ADVERTISING PARTNER

3. SIGNAGE ON A BOARDS AROUND THE BOUNDARY: A) INR. 1,00,000 FOR EACH A BOARD B) INR. 80,000 FOR EACH A BOARD FOR MORE THAN ONE AND LESS THAN 3 A BOARDS C) INR. 60,000 FOR EACH A BOARD FOR MORE THAN THREE A BOARDS

PRIVATE HOSPITALITY MARQUEE TAKING UP ONE OF OUR CORPORATE HOSPITALITY MARQUEES WILL BE THE PERFECT WAY TO ENTERTAIN YOUR CLIENTS AND SPECIAL GUESTS WHILE ENJOYING THE HIGH PROFILE CRICKET MATCHES AT THE RSI AND CHINNASWAMY CRICKET GROUND FOR THE: 1. KARNATAKA VS HARYANA ON 20TH NOVEMBER. 2. HIMACHAL VS KARNATAKA GAME 19TH NOVEMBER. 3. FINAL ON 20TH NOVEMBER. PACKAGE: A) INR. 2,00,000 FOR EACH MATCH. B) INR. 3,50,000 FOR MATCHES 2 & 4 ONLY. C) INR. 4,50,000 FOR MATCHES 1, 2, 3 & 4. D) INR. 5,00,000 FOR ALL MATCHES AT RSI CRICKET GROUND. PACKAGE INCLUDES: PRIVATE HOSPITALITY MARQUEE FOR UP TO 25 GUESTS. CATERING IS PROVIDED (AT SPONSORS EXPENSE) BY THE MATCH VENUE MANAGERS OR YOU CAN ARRANGE FOR YOUR OWN CATERING OF YOUR CHOICE. YOUR COMPANY BANNER ON THE MARQUEE. ADDITIONAL ONE A BOARD ON GROUND FOR OPTIONS (A), TWO FOR (B) (C) & THREE FOR (D)

CORPORATE HOSPITALITY

RSI CRICKET GROUND LAYOUT

CONTACT US

FOR MORE INFORMATION ON SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES CONTACT: MR. SANDEEP DY. GENERAL SECRETARY KARNATAKA STATE PHYSICALLY CHALLENGED CRICKET ASSOCIATION EMAIL:- KSPCCA@GMAIL.COM