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The Wolf Mindset

(Thorin) Does dressing in unique ways make one a wolf? No. Does standing opposed to authority make one a wolf? No. Does being oppositional to majority views make one a wolf? No. Although most "wolves" do harbor many of these tendencies, they are not prerequisites, but rather the end result of pure thought, careful analysis, and admitted personal tastes. Any poser can adorn himself with an encircled A, but how many can truly stand self-reliant? Anybody searching for an insta-identity can purchase an image these days in practically any clichd variety that they choose, but "wolf" is an internal mentality; it is not defined by any external fashion. At the core of a genuine wolf is a Think For Yourself mentality. Nothing more is needed, for all actions, thoughts, and opinions branch from this root. Standing opposed to authority does not make one wolf either. For some, formalized defenders are necessary to protect personal property and individual safety from the parasitical. It is in standing opposed to true injustice, not simple authority, which bears the mark of the wolf. Wolves, in general, are quite rebellious but their rebellious streak has a purpose. True wolf opinion is not based on trends, popularity, pasteurized groupthink, or media-inspired national poll numbers, but rather on objective logic and personal analysis. When the topics drop into non-objective waters, wolves simply cite personal preference and find no further need to justify. Wolves find no need to craft their opinions into laws or force them onto others; they harbor the ability to live and let live, and because of this just view, they reject any so-called law which restricts the expression of their personal
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views, actions, or tastes when no non-consenting adult is harmed or burdened as a result. Wolves respect themselves, and this is precisely why they harbor the ability to respect others (until unsavory behavior proves others unworthy of such a privilege). Wolves do not simply regurgitate media-broadcasted sound bites. Instead they posses a deep understanding of the topics in which they engage. In short, they know their shit, or they hold their tongue and then either question or reverently listen to those who seem to (bouncing all offered "information" off of their internal reasoning before accepting). If pressed, they can take their arguments to sedimentary levels, because unlike the sheeple, they did not mindlessly adopt their shallow views or mindlessly inherit their opinions. Unlike the staunch egotist or the programmed ideolog, a wolf can be proved wrong. If a hole in their argument is discovered, then they fill the hole and recalibrate. They understand that a man so proud as to never be wrong, can never be right. Because they posses adequate self-esteem and value their own self-worth, they can admit their deficiencies and then work to strengthen them. They understand that before a problem can be corrected, it first has to be identified and accepted. They know that a problem denied and dodged is a problem that will never be solved. Wolves seek growth and they are not too weak to admit their weaknesses. If their theories are found to have flaws, then they do not get angry at the person who points them out, instead they rejoice. For they have just become wiser from the exchange. They fill their holes, refine their premises and then find themselves one step closer to objective truth. They ask questions in proportion to the expressions of their knowledge. They know that no additional knowledge or understanding can be gained in the constant exhibition of their own views. The mark of the wolf does not designate a label. For the wolf paw is a symbol. It is a symbol that defies all labels; it is the antithesis of all stereotypical markings. It does not signify, "like him", "like her", or "like them" but rather it is the mark of the self-empowered individual that means: Like Me. It expresses, "I think for myself" and acts as a warning sign to all who would seek to control those who bare it. The mark of the wolf is the symbol of the self-empowered, freethinking, growth-centered, self-accountable individual. To think like a wolf, one nearly needs to think for himself/herself. For it is "thinking" (not memorizing and regurgitating someone else's undigested thoughts) that separates, the self-directed creatures from that of the slavish fate which envelopes all who choose the path of least resistance. The wolf is a wolf because he demands it. The herd race are mental slaves because they allow it. The wolf does not let popularity direct him, but rather he chooses his own path and walks it proudly. Unlike the sheep-minded mass which huddle into arrays of stereotypical herds, wolves run either solo or in small packs of independent, analytical-minded, autonomous individuals which are bound, not by like opinion, but by mutual respect. To be a wolf means to think for oneself, to respect oneself, to empower oneself, to walk ones own path, and to seek growth and the expansion of awareness. This mindset is heavily rooted in rebellion; not because it is wrong, but because in a world of mass-programmed, socially-directed lemming, it simply has no choice to be otherwise.

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What is Wolf Fest? It's a yearly event held in Atlanta Georgia where participating wolves gather to unwind, philosophize, party, and just act a damn fool. It's a gathering of rebellions writers, philosophers, art lovers, and social renegades all coming together for sheer camaraderie and to blow off some steam. To make it more exciting, we all "pack up" during the annual DragonCon convention dates. At the beginning of the con, we all join up, introduce ourselves to one another, and then scour the convention as a pack. Later in the evenings (usually around 2 to 3 a.m) those who are still hanging tough go out to a late night diner and to just philosophize, share stories, discuss our opinions and further connect. During the day we sleep, then we get up around noon, get our grub on, and then re-attack the con. All who understand and share the wolf mentality are encouraged to attend and embrace the brotherhood/sisterhood. Unfortunatley, hotel rooms are a bit hard to find in Atlanta durring this time of the year. You may have to stay miles away, or just show up and ask the other wolves if you can stay in a room and sleep on the floor with other members. "Thorin WickedJester" on Facebook will be adding an image of the WolfFest gathering announcement in his photo album. You can post under it as a way to join forces, and split the costs of hotel rooms with other attending members if you so chose. All who understand and internalize the wolf mentality are encouraged to attend. All individuals who are willing to make the trek will be embraced. See you in ATL!

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The Wolf Mentality

(Thorin from the sold out book: "The Wolf in wolf's Clothing 2nd Edition") First rule: there are no rules but the first rule. A wolf lives by flexible guidelines, not mandated obedience laid down by the hands of other men. In order to be a wolf, there is only one prerequisite: an unfettered (unchained), engaged mind. A wolf has firm values, morals, and convictions, but his/her opinions slide on a linear gradient (based on context), not an via an enviromentaly-assigned, thoughlessly black and white rigid polarity. There is no law or rule written in black and white that will ever apply to every situation; therefore, the wolf has to be objective and analytical. Judgment is not simply mindless enforcement of rules written by the pen of other men, but conceived through personal logic, personal experience, and grasping the truism of right is right, wrong is wrong, everything else is merely shades of gray (opinion). There are very few absolute "rights", or absolute "wrongs" that apply to every situation, so a wolf must THINK for himself/herself. A wolf must not follow others, but instead follow his or her own heart, walk his or her own path, and be true to himself or herself without compromise.

Core Values
INTEGRITY
This is the pinnacle of wolf values. If you cannot be true to yourself and face the fire of ignorant closed-minded opposition, then you will never be completely free. If you compromise your integrity, you may be a chained dog, but not a true wolf. This does not mean that one should openly shout their differences; it simply means to stay true to oneself, and not sway when confronted by "popular" opposition. One cannot compromise any part of himself/herself for riches, popularity, or acceptance and still be 100% true. The greatest "sin" of a wolf is to sin against one's self.
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INNER STRENGTH
Without inner strength, you can never truly follow your own path in life. Sheep mentality manifests in those who lack self-confidence. Lack of self-worth coerces these weak-minded sheeple into accepting a "mimic the majority" mentality (replicate what is safe, or "in season"). Weakness is the core of their "follow the leader" mentality. A wolf's mind is strong, swayed by reason and personal observations. A wolf stays locked in pursuit of personal objectives, not "popular trends".

OBJECTIVITY
A wolf must view every situation and individual person with an open mind before casting judgment. There are plenty of reasons to hate people, but physical appearance is not one of them. Sheep are "issued" subjective opinions. Wolves form their own. A wolf understands that there are three sides to every story: left subjectivity, right subjectivity, and the truth found only in honest objectivity.

RESPECT BEFORE RUDENESS

A wolf should initially show respect. If the other person or party proves to be unworthy of respect, then attack them with the same level of rudeness in which they exhibit. Rudeness is not strength, and politeness is not weakness. Some people deserve respect, and some people deserve to be treated with merciless wrath. Initially, be objective, but once they reveal their true nature, then treat them accordingly.

SELF ACCOUNTABILTY
If you cannot admit your own shortcomings, then you cannot fix them. Excuses are vices of the weak. Strong people have issues, downfalls, and problems. They admit them; they face them; they then work to correct them.The weak mask and duck them; they stay pitiful and erect towers of excuses because they are too weak to face their own shortfalls. This is why the weak stay weak. Admitting and facing our shortfalls is how one gains strength; so write them on paper; look at them without blinking, make them real; then smash them into oblivion!

SELF RESPECT
Don't trade away what is unique and beautiful just to mimic what is common and foul. The surest way to lose yourself is to follow the trends. Fads are temporary illusions conjured by slick salesmen; they are glimmering mirages that draw the insecure little lemmings out into the desert so the money-hungry Pied Pipers can bleed them dry. The world is full of mediocre drones that foolishly strive to mimic the status quo because they lack self-respect. There are millions of soulless drones all replicating copies of imitations, but there is only one YOU! Do not let the words of mocking sheep (those attempting to tear you down in order to offset their own self-doubt) make you question yourself. Self-doubt creates sheep mentality. Self-respect breeds wolves.

DEMAND FOR JUSTICE

Wolves demand justice, and refused to be tread upon. Wolves will appeal to the law only when reciprocation is not viable. A wolf does not trespass upon another man, and in return will not allow any other man to trespass against him (or her). A wolf understands that most laws were created to protect stupid people from themselves, and to protect the responsible from the irresponsible; but also understands that some laws are flawed, unjust, and many are simply communistic morality (popular opinions crafted into laws by freedom-trampling control mongers). Wolves are not lawless per se, they simply do not subscribe to mandated "opinions" masquerading as laws. Wolves live within their own moral guidelines, not simply those repetitively chiseled into the minds of the populace. Wolves live life in their own way, but they also understand that if they break a manmade law (be it just or unjust), then there will be consequences. Wolves demand justice (imposed via law enforcement officials, or by the street itself). A wolf knows that he is in charge of his own destiny, and carries not the values of a coerced society, but his own. Those
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who disrespect these sovereign rights, or tred upon our fur will be subjected to retaliation; either under the law, or under the claw!

LIVE WITHOUT HYPOCRICY

Impose no restriction upon another man (or woman) that you are not willing to impose upon yourself. Do not use your freedom to weave personal opinions into constraints to bind others who hold dissimilar opinions. One cannot honorably use freedom to restrict those who we simply disagree with (as this is a mockery of freedom itself). There are times to push hard for your convictions, but there are also times in which we must simply agree to disagree, and afford others the opportunity to make their own decisions (even if we personally see them as mistakes).

ANALYTICAL ABILITY
Sheep swallow whatever shit is poured down their throat. If the words come from behind a podium, behind a nameplate, or spew out of a television speaker, then they are golden to the common-senseless sheep mind. Since birth, the populace is trained. They are trained to follow. Bells, buzzers, lights, sounds, laws, rules all psychologically shape us throughout our youth. Threats of force and fear are used to reinforce our submissiveness as adults. This is why common sense is dead today. Sheep are not taught to think, but instructed to follow. Sheep follow a program, a socially-instilled routine. They can pass tests by reciting whatever shit they have been fed (memorized), to prove how intelligent they are, but they cannot truly think. Wolves in order to be true wolves must use their mind. They must formulate their own opinions (not have them assigned). They must consciously separate facts from opinions, propaganda from information, news from commentary (all wheat from the chaff). They must analyze and think, not memorize and follow. The world is full of soulless men all perfectly programmed to consume their way into economic slavery. Wolves however, are analytical and chart their own course. They analyze life and live it, not simply exist for a brief period of time. The sheep will never hear our words, as we thinkers are destined to be social outcasts. We think therefore we are the social pariahs in this copycat paper doll world. The rejection of the sheep is not a shame, but an honor. Revel in it!

SKEPTICSM
Just as gullibility punishes the sheep, skepticism protects the wolves. The world revolves around money and power. The elitists are always questing for more, and never have enough. Behind every news story and editorial piece is an agenda. Behind that agenda is the master plan (more power, more wealth). Always question the motive; follow the money. I dont care how well dressed, or how wide the smile, thieves lurk around every corner. Users, parasites, and con men come in all forms. They can wear religious ornamentation, symbols of the state, symbols the country, and even charity groups. Just as fear shocks your bio-survival circuit into action, so does your gut. Listen to it. It is better to miss an opportunity to excel, than to take them all and throttle into ignorance and financial ruin.

DO NOT BE ANOTHER MANS BURDEN; DO NOT ALLOW ANOTHER MAN TO BECOME YOURS
(With the exception of family), no man should expend labor freely for other men, and no man should reap what he himself has not sown. A wolf is not a parasite, and will not become a host for one either. A wolf takes what he earns and earns what he gets. There is no need to seek handouts, or conspire for ill-gotten gains when a person has initiative. Those without initiative deserve neither charity nor sympathy. There is no logical reason to freely give the fruits of ones labor, or expend beads of sweat for a capable adult who is unwilling to assert himself. Life is tough enough on its own. There is no reason to become a charity-stricken pack mule for the paupers of sympathy.

BE STRONG ENOUGH TO BE HATED; BE TOUGH ENOUGH TO BE LOVED

Not everyone will like you. Accept this. Do not sacrifice your integrity to gain approval of anyone! When you try to please everyone, you slowly destroy yourself. Dancing monkeys, those who exhaust themselves for the amusement
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of mass, have plenty of fair-weathered "friends", but real men are not afraid to acquire enemies; they are not afraid to put their convictions before their popularity. Live life through your own eyes, and live by your own standards (not society's). Doing so will fend off the two-faced sheep, and net you a few real friends who love you for who you are, and not your shallow facade. Just as shallowness is drawn to shallowness, strength is drawn to strength. To attract people of equal integrity, simply be yourself. Those who bend to the will of the mass and follow the trends may, on the surface, seem like they have plenty of friends, but when the chips are down, they soon find out that they really have not a one in the whole bunch (herd). Above all, be yourself. Live life in a genuine manner. Do not subscribe to flawed ideologies: Love your enemies This is flawed! This statement destroys the value of love itself. Do what thou wilt This is flawed! This statement invites your enemies to do as they please to you. LOVE YOUR FRIENDS, DESTROY YOUR ENEMIES; this is the unflawed code of the wolf. *Above all, remember the first rule.

Since there is now a Wolfpack group on Facebook, the forum has migrated there. To gain access to this group, please seek admission via one of the two sources below:

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Wicked Jester, StalkingTheFlock.com, and Thorin 2010.

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The Wolf Mentality Ronin's Journey

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Ronin's Journey
A site filled with commentary, essays, poetry and observations

The Wolf Mentality

Image via Wikipedia What is the Wolf Mentality? I mention it often, a tag I often use in my posts. Its not a term of my creation but of Thorins, owner of Wicked Jester and author of 6 books. Even then, the mentality pre-dates Thorin himself. Its a mentality that is independent, curious, and aware. Those who possess this mind-set look at the world with curiosity, a un-biased independent mind, and gain awareness because of it. The more we learn of the world and ourselves the stronger and more confident we grow. Wolves do not follow others, but are directed by our own minds, because we question everything, especially orders. Its a anti-label, since the only thing that wolves have in common is the think for yourself, by questioning everything, and accepting nothing blindly, principle we live by. Thats our interior, the exterior can be tattooed and pierced with crazy hair to neat and clean-cut; loud and boisterous to quiet and withdrawn. All races, sexes and whatever personal choices a person can make tell you nothing until you dig deeper into the reasoning behind it. Its how they think, not what they think. Their motivations, external or internal. Thats how you tell wolf from sheep. Vance Gatlin 2010
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1. The Wolf Mentality Ronin's Journey Says:
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[...] has its separate page on my site along with Ascension To Wolf: Defined. They can be found on the right under the wolf. My goal is to show my readers, many of them wolves [...] Reply 2. Behind the Scenes; The Birth Of Howls From The Wolfpack Ronin's Journey Says:
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Ascension To Wolf: Defined Ronin's Journey

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A site filled with commentary, essays, poetry and observations

Ascension To Wolf: Defined

I use wolf as a term and sometimes its opposite, sheep. Group-think as opposed to think for yourself. To limit confusion for anyone unfamiliar with the Wolf Mentality, where it begins and ends, here is a guide. Which are you? SHEEP: Everything about them is a product of their environment, and the crowds that are popular at the time. Their beliefs are talking points of whichever leaders they follow. BLACK SHEEP: Start to question and dont accept whatever is told to them. Which can lead to their cliques to start to ostracize them, they question their leaders and the minutes theyre criticized, they come to a crossroads. Conform or not to conform. The second they decide to be themselves, they become Wolf, but just a cub at first. WOLF CUB: This is when you question yourself and look deeper to understand yourself better. You seek to understand the WHY of your particular belief systems. Political, biases, and religion. When you know who and why you are the person you are, and form YOUR opinions, you move to JUVENILE WOLF: Then you question everything before you internalize it, not mindlessly accept it, then you are WOLF: Full-grown wolf who walks their OWN path, forging their OWN opinions and beliefs with logic, reasoning, and THEIR experiences. Wolves dont blindly follow but can run in packs of like-minded individuals. But a wolf is still an individual and will not trade their individuality for acceptance. Wolves have friends that accept them, not fair-weather friends. To sum it up, THINK FOR YOURSELF, BE YOURSELF, and BE STRONG ENOUGH TO FACE THE FIRE OF JEALOUS CRITICS
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[...] has its separate page on my site along with Ascension To Wolf: Defined. They can be found on the right under the wolf. My goal is to show my readers, many of them wolves [...] Reply 2. Howls Author Spotlight: Vance Ronin's Journey Says:
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FACEBOOK QUESTION AND ANSWER OF THE MONTH by THORIN

Febuary 2012 Chris Benton wrote: How do you keep WJ from becoming the monster you seek to destroy?

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Chris, this is a very good question. There are many ways we work to keep the trendies out and the wolves in. For one, we don't allow our artillery (T-shirts) to be sold in sellout chain stores (and yes, we have had many offers from many famous mall chains requesting to carry our brand). Two, we keep most of the sceansters out with the brutality of our graphics, and the unvarnished truth that each one of our shirts proudly screams off the back of the wearer. Third, real recognizes real, and most people don't even have the balls to speak their mind, much less proudly wear a slogan that boldly conveys their feelings for the world to read in such a blunt manner. We are not user friendly precisely because we want brother and sister wolves, not "customers" to represent what we stand for. We could tone it down and sell more, but "selling" is not our primary mission. Staying true and attracting minds of equal integrity is. By our very nature we are a repellent to the fake, trendies, posers, and identity-less wanna-be's. Anyone who has ever walked in public and seen another in a WJ tee, or someone with a wolf paw tattoo is taken aback. And why? Because it is not common. Sure, it may seem rather large on a media site like Facebook, but just as you know, friend counts don't mean shit. 99% of the people who friend you do so to prop their own numbers up to inflate their own ego not to truly communicate with you. Very few "friends" on media sites are real friends. I have to admit, I am rather blessed because most of my FB kindred truly are down with the wolf mentality and are quite active on my page; most are genuine. I appreciate each and every one of them, even if I lack the time due to my creative writing to visit every one of their pages with the frequency that I know they deserve. Also, to understand the wolf mentality you also have to understands its antithesis (it's polar opposite) the sheep mentality. The sheep buy what they buy specifically because everyone else is doing it. They are mimicking, not thoughtful, creatures, so therefore they are attracted precisely to whatever the hottest trend happens to be at that very moment. In a rush to adopt an identity (rather than cultivate their own) they are magnetized to the most prominent logos that they see reflected in their malls. They feel that if they follow the popular trends that they will become accepted and popular too. Underneath this foul logic lurks a person with low self-esteem who is trying (impossibly) to purchase some. The sheep-minded majority think that if they buy expensive items, it will give them value and prestige (rather it just diminishes their savings and devalues their personal identity even further). This type of mentality is precisely what makes a sheep a sheep. They adorn themselves with large flashy logos (sheep badges) by companies that stand for nothing more than a costly band name that means little more than, "I can afford this bullshit logo, aren't I cool? I'm just like the rest of the in-debt posers pretending to be something they're not; I fit right in, everyone must love the way I refuse to acknowledge my own identity and trade it for social acceptance". The whole costume party is sickening to true wolves who silently watch the parade with innerlaughter and disgust. Sheep cant think for themselves, they don't have the self-confidence for it, this is why they harbor a monkey-see-money-do attitude. They wear what there wear because it is popular, not because it reflects their personal tastes. This mentality nd drive to be "in fashion" is what keeps them away from WJ - we are the anti-fashion. Hell, sheep don't even know who they are, this is
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why they are attracted to trends in the first place. The sheeple think that wearing an expensive brand name vicariously gives thems value. Ironically, it dilutes their true identity. So how does WJ differ? Well, we are not just a logo. We stand for a think-for-yourself mentality, and our brothers in arms are encouraged to wear only what is reflected by who they truly are inside. There are other brands that actually stand for something too. I am not trying to take anything away from them with this answer (but these companies, like WJ are few and far between). Our shirts are statements, philosophies, and manifestos. We are wolf, and we are proud. We have not become the monster we seek to destroy because we stand for something higher than capitalism; we are a very different kind of monster. We are more than a trendy logo. If you are wolf, then we are you. We merely provide a means for YOU to wear what YOU THINK. We avoid becoming the monster, because we are a different breed of monster altogether: We are mother fucking werewolves and we eat sheep for breakfast, lunch, and dinner. Those that don't get it aren't suppose to, and that my friend is the very point. If you think that those who bare the wolf mark are all alike, then you don't understand the mark of the wolf at all. The wolf paw is the destroyer of labels. It is the anti-label that screams: I am I. WJ is no different, it's not meant to be a one size fits all brand. It is just as adamant about keeping the sheep out as it is in attracting its legitimate kindred. To learn more about the wolf mentality itself you will have to wait for a new edition of The Wolf in Wolf's Clothing to come out (the first two editions are now sold out). WJ is different because we don't assign an identity, promote a fashion, or get involved in trends. We simply provide a means to allow our kindred to express who THEY are. We are not faux monsters, we a juggernauts and we only want patrons who understand what this very lengthy answer conveys. We don't want, need, or desire sheep dollars. Compromising our integrity is what would turn us into that which we despise. That will never happen, not on my watch!

January 2012 Dave D. Asked, "Hey Thorin, it looks like you only have a few tattoos. Why not more? Your work is in so many tattoo magazines I felt that you would be a bigger tattoo aficionado than this."

Well Dave, I think that there are many reasons why people get tattooed. The worst reason of all
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would be because of fashion (to impress others). To me, a tattoo should represent something about the person who wears it, something timeless. The tattoo should be an outward expression of an inner reflection that the natural appearance of your body alone does not convey. Of course this is just my opinion. Like I said, there are many reasons people get tattooed. Some people love art so much that they want to wear it as a part of themselves. I don't think that there is any one single justifiable reason to get a tattoo, but I think it should be well thought out when you do get one; it should hold some really deep significance of who you are at your core. My tattoos are the dripping wolf paws, and they are of heavy symbolical nature. The wolf paws are warnings to those who seek to control me, but they also act as my talisman and I turn to them for strength when those rare moments of self-doubt surface. I am not the only person who bares this mark, but most of those who do bear it do so for the exact same reason that I do; they remind us to be true to ourselves, to live by a set of honorable values, and to maintain and cultivate the warrior spirit. To truly understand the significance of the dripping paw, you would have to truly understand the wolf mentality itself. To me a tattoo is more than mere ink. Also the number of tattoos one has or does not have is not necessarily representative of anything other than personal taste. There are plenty of hardcore guys that have none just as there are plenty of posers fully sleeved out. I think that if anyone ever gets a tattoo it should be for them, not for anyone else. After all it is something that will be with you for the rest of your life. There are very few movements, symbols, or philosophies worthy of this rite. After all, how many 'Abercrombie' tattoos are out there? Thank God that most people can separate the trends from the real fucking deal. By the way, dripping wolf paws are not "tattoos" they are marks. They are not painted on for fashion, but branded on for declaration; they are a visual manifesto. The paws themselves may be on the surface, but they are there to visually represent what lies deeper inside. Those that don't get this, frankly aren't meant to.

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December 2011 Robert E Murphy asked, "Dude, have ya thought about putting together a street team? I'm dying to see more people wear this stuff."

Thorin responded with, "This will sound pretty odd, but no. The reason will sound even more odd: We want WJ to be for those who "feel" the brand. We don't want it to become a "fashion" or a trend. Just look at all of the Hollister, Abercrombie, Areopostal type stuff and ask yourself, "Other than a shallow logo that proudly advertizes that one has more money than personal identity, what do these brands truly stand for?" If you are truly honest with yourself you will conclude "A monkey see money do attitude, worn by those seeking acceptance by doing what is popular rather than what is personal." I don't mind if WJ gets bigger, but it would have to grow because the philosophy behind it grows, and for no other reason than that. WJ is the one brand out there that is based on personal expression. People wear the designs that express who THEY are. Unlike the "cool" brands out there where people buy what others are wearing because they are void of their own personal identity. WJ is more custom built, embellished with phrases that let people express THEIR own viewpoints. I appreciate you asking to help promote the brand. I am greatly
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appreciative of your thoughts, but my question is this, how can it be done in a way that only attracts people who are looking for a way to express themselves verses trying to be like everyone else?

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