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Management
Location Strategies
Chapter 8
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Management, 5e, and Operations
Management, 7e
Outline
♦ GLOBAL COMPANY PROFILE:
FEDERAL EXPRESS
♦ THE STRATEGIC IMPORTANCE OF
LOCATION
♦ FACTORS THAT AFFECT LOCATION
DECISIONS
♦ Labor Productivity
♦ Exchange Rates and Currency Risks
♦ Costs
♦ Attitudes
♦ Proximity to Markets
♦ Proximity
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to Suppliers
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♦ Proximity
Management, 5e, and Operations
Management, 7e to Competitors (Clustering)
Outline - Continued
♦ METHODS OF EVALUATING
LOCATION ALTERNATIVES
♦ The Factor-Rating Method
♦ Locational Break-Even Analysis
♦ Center-of-Gravity Method
♦ The Transportation Method
♦ SERVICE LOCATION STRATEGY
♦ How Hotel Chains Select Sites
♦ The Telemarketing Industry
♦ Geographic Information Systems
PowerPoint presentation to accompany © 2004 by Prentice Hall, Inc., Upper Saddle
Heizer/Render - Principles of Operations 8-3 River, N.J. 07458
Management, 5e, and Operations
Management, 7e
Learning Objectives
When you complete this chapter,
you should be able to :
Identify or Define:
♦ Objective of location strategy
♦ International location issues
♦ Clustering
♦ Geographic Information Systems
Describe or explain:
♦ Three methods of solving the
location problem
♦ Factor-rating method
♦ Locational breakeven analysis
♦ Center -of-gravity method
♦ Describe the factors affecting
location decisions
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8-4
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© 2004 by Prentice Hall, Inc., Upper Saddle
River, N.J. 07458
Management, 5e, and Operations
Management, 7e
Federal Express
Site
© 1995
Corel © 1995 Corel Corp.
Corp.
© 1995
Corel
Corp.
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Management, 5e, and Operations
Management, 7e
Factors That Affect Location
Decisions
communications, energy
♦ Exchange rates and
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currency risks
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Management, 5e, and Operations
Management, 7e
Region Location
Decisions
♦ Corporate desires
♦ Attractiveness of region
(culture, taxes, climate,
etc.)
♦ Labor, availability,
costs, attitudes towards
unions
♦ Costs and availability of
utilities
♦ Environmental
regulations of state and
town
♦ Government incentives © 1995 Corel Corp.
♦ Proximity
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materials
Management, 5e,
Management, 7e
and & customers
Operations
Factors Affecting Site
Similarity in language 5 1 5 4
Work ethic 4 2 3 1
Economic factors
Tax rates 3 3 2 5
Inflation 3 5 5 5
Availability of raw
materials 2 4 3 5
Interest rates 3 4 2 5
♦ Services
♦ Doctors, lawyers, accountants,
barbers
♦ Banks, auto repair, motels
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Management, 5e, and Operations
Management, 7e
Location Evaluation
Methods
♦ Factor-rating
method
♦ Locational break-
even analysis
♦ Center of gravity
method
♦ Transportation
model
go
Chica
100000 Gree
n
ling
Bow
50000 Akron Bowling Chicago
lowest Green lowest
cost lowest cost cost
0
0 500 10001500200025003000
Volume
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Management, 5e, and Operations
Management, 7e
Center of Gravity
Method
♦ Finds location of single
distribution center serving
several destinations
♦ Used primarily for services
♦ Considers
♦ Location of existing destinations
♦ Example: Markets, retailers etc.
♦ Volume to be shipped
♦ Shipping distance (or cost)
♦ Shipping cost/unit/mile is©constant
PowerPoint presentation to accompany 2004 by Prentice Hall, Inc., Upper Saddle
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Management, 5e, and Operations
Management, 7e
Center of Gravity
Method Steps
♦ Place existing locations on a
coordinate grid
♦ Grid has arbitrary origin & scale
♦ Maintains relative distances
♦ Calculate X & Y coordinates for
‘center of gravity’
♦ Gives location of distribution center
♦ Minimizes transportation cost
Management, 7e
Location Strategies –
Service vs. Industrial
Service/Retail/Professiona Goods-Producing
l Revenue Focus Location
❏ Volume/revenue Cost Focus
❏ Drawing area, Tangible costs
purchasing power
❏ Transportation cost of
❏ Competition; raw materials
advertising/pricing
❏ Shipment cost of
❏ Physical quality finished goods
❏ Parking/access; security/ ❏ Energy and utility cost;
lighting; labor; raw material;
appearance/image taxes, etc.
❏ Cost determinants ❏ Intangible and future
❏ Rent costs
❏ Management caliber ❏ Attitude toward union
❏ Operations policies ❏ Quality of life
(hours, wageof Operations
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Education
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Management, 5e, and Operations
Management, 7e
Location Strategies –
Service vs. Industrial
Service/Retail/Professional Goods Producing
Techniques Location
❏ Regression models to Techniques
determine importance of ❏ Linear Programming
various factors (Transportation
❏ Factor-rating method method)
❏ Traffic counts ❏ Factor-rating method
❏ Demographic analysis of ❏ Locational breakeven
drawing area analysis
❏ Purchasing power ❏ Crossover charts
analysis of drawing area
❏ Center of gravity
method
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© 2004 by Prentice Hall, Inc., Upper Saddle
River, N.J. 07458
Management, 5e, and Operations
❏ Management, 7e
Location Strategies –
Service vs. Industrial
Service/Retail/Professional Goods-Producing
Assumptions Location
❏ Location is a major Assumptions
determinate of revenue ❏ Location is a major
❏ High customer-contact determinate of cost
issues are critical ❏ Most major costs can
❏ Costs are relatively be identified
constant for a given explicitly for each site
area; therefore, the ❏ Low customer contact
revenue function is allows focus on
critical identifiable costs
❏ Intangible costs can
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be evaluated
Management, 5e, and Operations
Management, 7e
Major Methods of Solving
Location Problems
♦ Weighted methods which:
♦ Assign weights and points to various
factors
♦ Determine tangible costs
♦ Investigate intangible costs
♦ Center of Gravity Method
♦ Find best distribution center location
♦ Location breakeven methods
♦ Special case of breakeven analysis
♦ Transportation method
♦ A specialized linear programming
method
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Management, 5e, and Operations
© 2004 by Prentice Hall, Inc., Upper Saddle
River, N.J. 07458
Management, 7e
Telemarketing and
Internet Industries