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LAS1013: PROFESSIONAL COMMUNICATION: ESSENTIAL COMMUNICATION SKILLS

FINAL EXAMINATION SET A

DATE TIME DURATION SUBJECT
Important Instructions: 1) This paper contains three (3) sections on four (4) printed pages, including the cover. 2) Answer only two (2) questions in SECTION A and answer all questions in SECTION B. In SECTION C you need to answer only one (1) question. All answers should be written in the designated answer sheet. 3) This paper comprises 40% of the total marks of the Final Assessment. 4) Electronic dictionaries and personal organizers are NOT allowed. 5) Any misconduct during the examination will lead to a disqualification and a mark of 0 will be entered.

: : : :

3 HOURS PROFESSIONAL COMMUNICATION

DO NOT REMOVE ANY PART OF THIS EXAM PAPER FROM THE EXAMINATION VENUE Section A. This section carries a total of 20 marks. Answer only two (2) questions.

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LAS1013: PROFESSIONAL COMMUNICATION: ESSENTIAL COMMUNICATION SKILLS

Question 1 a. Define organic structure and mechanistic structure. (4 marks) b. In which organizational structure would you like to operate: an organic or mechanistic structure? Briefly outline the reasons for your choice. (6 marks)

Question 2 a. Define the term paraphrasing and explain its purpose as a listening response. (4 marks) b. Compare the informational, evaluative and conversational approaches to listening. (6 marks)

Question 3 a. What is an interview? (2 marks) b. Identify and discuss three responsibilities an interviewer has in closing stages of an interview. (8 marks)

Question 4 a. List five different approaches to public speaking. (7.5 marks) b. What is the purpose of team briefing?

(2.5 marks) SECTION B: Write True or False. This section carries a total of 10 marks.

5.

Research shows that presenters using overhead transparencies are more

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LAS1013: PROFESSIONAL COMMUNICATION: ESSENTIAL COMMUNICATION SKILLS

likely to persuade a group to adopt their recommendations than speakers who do not use visuals. __________

6.

Brainstorming requires evaluation of each idea before writing the next idea. __________

7.

When giving a presentation at a hotel, you should arrive early enough to check all the equipment needed for your presentation. __________

8.

Before attending any interview, you should learn and search about the company. __________

9.

A person who is good in public speaking does not have to prepare any speech if he is required to. __________

10.

Internal communications only refers to the exchange of information and ideas within the organization. __________

11.

When writing letters for recommendation, personal attributions should also be included. __________

12.

The best anecdotes to use when starting a presentation both are personal to you and illustrate the point of your talk. __________

13.

The main part of a memo should not be included in the subject line; it should be in the first paragraph only. __________

14.

In writing a resume, you must include as much information as possible about your qualifications. __________

Section C: Writing This section carries a total of 10 marks. Choose one (1) of these questions and write your answer in the answer sheet provided.

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15. Referring to a job advertisement which you found in the newspaper, write a letter to apply for the job of a Public Relations Manager. The qualifications needed for the job are:

Candidate must possess Bachelor's Degree or Masters in Mass Communications, Public Relations, Marketing, Journalism or equivalent.

Ability to work on deadlines and deal with a number of projects simultaneously. Required language(s): English. At least 3 year(s) of working experience in the related field is required for this position.

16. As a Sales Director for Nazz Furniture Sdn Bhd, write a memo to all of your branch managers informing them about the upcoming meeting which will be held on the 31st September 2010. Your memo should include:

Promotion campaigns on new products. New price list for existing products. Monthly sales report. Sales forecast for the next six month.

(Attendance is compulsory.)

~ End of Paper~

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