GOODWIN VOLUNTEER DOULA PROJECT

BALANCED SCORECARD APRIL 2009

BUSINESS MODEL ORGANISATIONAL DEVELOPMENT

The Goodwin Volunteer Doula Service to become national Centre of Excellence –
promoting support around birth and breastfeeding for socially disadvantaged women

Also to be seen as the Roll out replication package to help other areas of the Recruiting 1 PTE administration for replica work Develop Centre of
leading authority on country develop service provision. & 1 PTE T&SO for Hull project Excellence as replication
training and supporting expands, leading to further
volunteer doulas in the employment opportunities
UK.
Evaluate replication – Award winning volunteer 1 Board Member
research study on project supporting women 1 Project Manager
supporting women in the through pregnancy, birth 3 Development workers
BME community & breastfeeding. 1 Admin Officer
LATER SOON NOW 30 active volunteers
Gain long term funding in Funding to 2013 £144 over 1 year jointly Targets achieved for 2008, new 30 volunteers to be trained 150 women & families
Hull from Hull CC. confirmed by NHS Hull, funded by Hull Teaching targets for 2009 this year supported per year for next
to 2011 by Hull CC PCT/Hull City Council to Gives choice & control to year.
03/10. vulnerable pregnant women. 125 women to be supported
Awarded funding from Further training & employment from 4/09 to 03/10. Long term positive impact
DH £270k for next 3 years opportunities for volunteers. on birth and breastfeeding
to replicate in 8 new areas 5 paid posts created. Positive health impact via results
of the country birth/breastfeeding/smoking
cessation outcomes in Hull
8 replication sites by Generate further income via replication package, All above impacts Research on BME families
2012 developing more training and pathways into Positive impact on society on other areas of supported
employment As whole country via replication

Generate income to develop Positive social and cultural impact

Doula Centre of Excellence across all areas which develop project

FINANCIAL RETURN SOCIAL RETURN