31 March 2006 Dr.

Yair Shapira CTO

ACCELERATING THE ADOPTION OF MOBILE DATA

proprietary & confidential

Improving Quality of Experience Through Optimisation of IP and Overlaying Layers

Overview
Flash Networks Background Maximizing Portal Performance (& Demo) Optimisation in the HSDPA Environment Improving Video Streaming Experience (& Demo)

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

Flash Networks Accelerates the Adoption of Mobile Data Through Improved Quality of Experience

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

Over 40 Commercially Deployed NettGain Systems

SK

NL

DE

SK

HU

AT

NL

IL

UK

CZ

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

NettGain Maestro Maximizing Mobile Portal Performance

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

WAP over 3G
A recent study by a leading European operator shows that: WAP 2.0 over 3G performs worst than WAP 1.2 over 2.5G

Consider the following

Portal homepage: Network speed (min): Theoretical transmission time: Reality: Overhead: 20 KByte 160 KBit 80 Kbps 2 Sec. 10-12 Sec. 80-83%

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

NettGain Maestro How Does it Work?

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

Optimising IP and Above over HSDPA

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

Current HSDPA Performance

Site sports.test. stern.test. www.amazon.com www.cnn.com www. .com www. .lastminute.com www.msn.com www. www. www. . . . Time [Sec] 11.0 15.6 15.2 23.1 18.2 11.6 13.3 13.6 21.3 21.2 Size [KB] 240 413 319 428 427 302 231 242 439 629 Average Speed [Kbps] 174 212 168 148 188 208 139 142 165 237 178 Utilization 11% 13% 10% 9% 12% 13% 9% 9% 10% 15% 11%

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

10

10

Why Is It Still So Slow?

Slow bandwidth building time
Up to 2 Seconds to receive the full bandwidth] Most pages are supposed to be fully downloaded within 2 seconds

Very challenging for TCP

Abrupt rate changes handovers, scheduling, other users Fat Long Network

Long delays
~100 mSec in an empty network Up to 1 Second due to buffering in an active network

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

11

11

TCPs Rate Control

Slow Start & Congestion Avoidance (Simplified)

100 80 60 40 20 0 64 62

93

54 55 53 52 51 50 49

1 1

1 3

1 5

Time (in RTT Units)

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential 12

1 7

12

HTTP Session
Browser.
Open TCP 1
HTML Page Obj. 1 Obj. 2 Obj. 3
Get Obj. 2 Get Obj. 3 HTTP Request Get Obj. 1

Server

# Objects PageSize Time RTT + # TCP Bandwidth

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential 13

13

HSDPA Optimisation
URL
sports.test. stern.test. www.amazon.com www.cnn.com www. www. .com .lastminute.com

Original Time 11.04 15.57 15.20 23.11 18.18 11.59 13.28 13.61 21.30 21.18 16.41

Optim. Time 3.42 3.82 8.62 11.84 4.88 5.94 8.09 7.49 14.89 7.48 7.65

Optim. Factor 3.23 4.07 1.76 1.95 3.73 1.95 1.64 1.82 1.43 2.83

Perceived BW Orig. 169.50 207.33 164.02 144.50 183.40 203.26 135.78 138.69 161.06 231.88

Perceived BW Opt. 456.93 622.75 425.79 221.98 383.13 330.58 215.61 346.72 202.31 645.78

www.msn.com www. www. www. . . .

2.44

173.94

385.16

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

14

14

NettGain Improved Video Experience

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

15

15

A Typical Video Session (over EVDO)

0 1 2 3 4 5 mins

Buffering 25%

Selection 6%

Clip 45% Connection 24%

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

16

16

Rate Adaptation Challenge

Radio issue
128Kbps 100Kbps

64Kbps 50Kbps User RTCP Buffer Analysis

Radio Allocation Streamer Output

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

17

17

Intelligent Rate Adaptation

Radio issue
128Kbps 100Kbps

64Kbps 50Kbps User Buffer

Radio Allocation Streamer Output Flash Transrator Output

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential 18

18

Streaming While Jumping Bandwidth

80 32

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

19

19

Intelligent Video Transrating

Intelligent Nave

News Headlines
proprietary & confidential

News Headlines

Football Match

Football Match

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE

20

20

Summary
Advanced networks have the potential for delivering high Quality of Experience IP and overlaying layers must be harmonized with the complex network environment Web, WAP, Downloads and Video cannot utilize the network, resulting in unsatisfactory QoE Flash Networks NettGain products deliver optimal QoE for all applications over all networks

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

21

21

Thank you
Please visit www.flashnetworks.com yair@flashnetworks.com

Maximizing Profitability For Mobile DataDATA Networks ACCELERATING THE ADOPTION OF MOBILE
proprietary & confidential

22

22