Personal Details

Name

-----------------------------

Age Group:
(a ) 15-20 [ ]

(b)20-25 [ ]

(d) 35-50 [ ]

(e) Above 50 [ ]

(c) 25-35 [ ]

Place______________________

Occupation:
Student [

Regular Employee [

Business Person [
]

Others [ ] _____________

Q 1). Which type of Pen do you currently use?

a)

Ball Pen [ ]

b)

Gel Pen [ ]

c)

Ink Pen [ ]

d)

Premium pen [ ]

Q 2). Which Colour of Pen do you normally use?

a)

Blue [ ]

b)

Red [ ]

c)

Black [ ]

d)

Multiple Colours[ ]

Q 3). What is the price range in which you generally used to buy a pen?
( a) Below Rs 5 [ ]

(b) Between Rs 5-Rs 10 [ ]

(c) Between Rs 10-Rs 15 [ ]

(d) Between Rs 15-Rs 20 [ ]

(d) Above 20[ ]

Q 4).From where do you prefer to buy pen?

(a) Stationary shops [ ]

(b) Super market [ ]

(c) Shopping malls [ ]

(d) Others____________

Q 5). Which Characteristics of Pen Influence your Buying Decision?

a )Smoothly writing [ ]

b)Grip[ ]

c) Price[ ]

d)Long-Life [ ]

e)Brand Name [

Q 6). Which Advertising Media Influences You The Most?

a)

TV Advertisements[ ]

b)

c)

Newspapers & Magazines[ ] d)

Banners & hoarding[ ]

Internet[ ]

Q 7). Is your buying decision influence In-Shop advertisements?

a)

Yes [ ]

b)

No[

Q 8). Which Brand Of Ball Pen do prefer to write?

a) Classmate[ ]

b) Reynolds [ ] c)

d) Lexi[ ]

e) Linc [ ]

Cello[ ]

f) Italia [ ]

g) others____________

Q 9). Do You Choose Only One Brand?

a)

Yes [ ]

b)

No[

If Yes, Which brand?

a) Classmate[ ]

b) Reynolds [ ] c)

d) Lexi[ ]

e) Linc [ ]

Cello[ ]

f) Italia [ ]

g) others____________

Why do you purchase the same brand?

a) High Quality[

d)Value for money[

b) Brand Image[
]

] c) Easy Availability [

e)others____________

Q 10).Rank the brands of pens according to your preference from 1-5?

classmates[ ] Cello[

], Reynolds[ ], Lexi[ ], Linc[ ],

Italia[ ]

Q 11) Is your buying decision influenced by sales person?

a)

Yes [ ]

b)

No[

Q 12). Do You Refill Your Pen regularly?

a)

Yes

b)

No

If No, Why
a)
Pen Cost Is Negligible
Performance
c)

Refill Is Unavailable

b)

Replacement results into Poor

d)

Specify If Others,______________

Q13)Have you purchased classmate pen?

a)

Yes [ ]

b)

No[

If Yes
Your feedback about classmate pen?

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