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FOR GEO
Group members
Talha Esoof
Hamamd Jamil
Abu Ibrahim Alim
Presentation
Marketing Mangement
ACKNOWLEDGEMENT
In the name of Allah the
Benevolent and the Merciful
We would like to thank our course instructor
Mr.Kamran Ahmed for his continued guidance in
teaching us the norms of Marketing Management.
We are grateful to him for he gave us the courage to
achieve our goal and to accomplish our tasks.
We are also thankful to Mr. Shehzad Tejani Associate
Manager Marketing of GEO. Here we would also like
to mention the name of Mr. Fahad Khan from product
development marketing department. We are very
appreciative to these people who gave us their
precious time and provided us with relevant
information.
EXECUTIVE SUMMARY
Geo network is a subsidiary of Jung Media
Group whose CEO is Mir IBARAHIM REHMAN.
It comprises of a set of four different channels,
namely, Geo News, Geo entertainment, Geo
Super, AAG. The programs are distributed
through a cable network. The main product
through which Geo earns it revenue is airtime.
The marketing department is divided into two
departments i.e. product marketing which
deals with programs and events while the
other is trade marketing which deals with
airtime. Therefore, this marketing plan mainly
concerns with the marketing strategies related
to airtime. The market of electronic media is
expanding with increasing speed, causing an
intense competition among the industry
participants.
Situation analysis
Market summary
Market needs
Market trends
Market growth
SWOT analysis
Strength
Weakness
Opportunities
Threats
Competition
Product offering
Key to success
Marketing strategies
Vision
Mission
Marketing objectives
Positioning
Strategies
Marketing mix
Pricing
Distribution
Customer services
Financial projections
Implementation controls
SITUATION ANALYSIS:
• advance technology
SWOT Analysis
WEAKNESS:
• Bureaucratic environment
• Lack of focus
SWOT Analysis
OPPORTUNITIES:
• Intense competition
• Retention of employees
FINANCIAL OBJECTIVES:
Air time
Day Time
Prime Time
Night Time
Late Night Time
Marketing Strategies
CATAGORIES:
Loose Spot
Fixed Spot
PACKAGES:
Commercial
Logo
Scroll
Announcement
Branding
Co- Sponsor ship
Marketing Strategies
PLACEMENT / DISTRIBUTION:
PRICING STRATEGIES:
AD-AGENCIES
AD-AGENCIES
CUSTOMERS CUSTOMERS
CHANNELS OF DISTRIBUTION
CUSTOMER SERVICE
• Maintaining error
free records
EMPATHY: ASSURANCE:
SALES FORECAST:
RESERCH AGENCIES
GALLUP PAKISTAN
OASIS INTERNATIONAL
TAM PAKISTAN