lof 23
+hittps://learners.ncu.edt us/display_full.aspx?sy'
RC3001 Special Topics in Managerial Communication
PREREQUISITES:
COURSE DESCRIPTION:
The purpose of this course is to engage writers in the various rhetorical modes and
methods of organization needed to write successfully in a business setting, The course
addresses the styles and the lexicon appropriate for drafting, writing and revising
persuasive messages, bad news messages, executive summaries, and memos. During
the course, Learners will engage in required discussions and assignments that lead them
through the writing process. This will help them hone their ideas about the business
topics that form the basis of the case studies presented in this course.
NUMBER OF ACTIVITIES: 10
LEARNING OUTCOMES:
1.0 - Define the NCU Writing Terms and Process.
2.0 - Apply critical thinking and reading skills.
3.0 - Apply and integrate rhetorical modes in writing.
4.0 - Construct an effective executive summary, focusing on organization and
development.
5.0 - Construct an effective business letter, paying particular attention to tone, style and
format.
6.0 - Write a good-news letter, applying and integrating techniques appropriate for a
direct-news format.
7.0 - Write a bad-news letter, applying and integrating techniques appropriate for an
indirect-news format.
8.0 - Write a persuasive news letter, applying and integrating techniques appropriate for
persuasion,
COURSE CONCEPTS:
1. The importance of writing in strategic business settings
2. Prewriting and research strategies
3. The stages of the writing process: identifying the audience and research needs;
identifying effective strategies and tactics for communicating to relevant audiences;
drafting the message; editing the message and finalizing the message.
4. Executive summary
5. Good news message ( direct format)
6. Bad news message ( indirect format)
7. Persuasive message
8. Information strategy memorandum
PRIMARY RESOURCES:
These resources are required to complete the course.
' Please make sure that you purchase the primary textbook(s) that match the syllabus
| you are issued. Please let your assigned Mentor know through the NCU messaging
' system what text(s) you have purchased. NCU cannot be responsible for Learner
' purchase of books that do not match assigned syllabi.
5/1
009 11:30 PM+hittps://learners.ncu.edt
Book
O'Rourke, J. S. (2006) Management Communication: A Case-Analysis Approach (3rd
ed.) Upper Saddle River, New Jersey Pearson-Prentice Hall ISBN: 9780131860124.
You may purchase books at EdMap.
ADDITIONAL RESOURCES:
These resources must be used to complete the assignments,
File
Handout 1: Critical Reading
Handout 1 Critical Reading.doc
MP3
Tabatabaei, M., Schrottner, B., & Reichgelt, H. (2006) Target populations for online
education. International Journal on Elearning 5 (3) 401-414.
http://proquest.umi.com. proxy1.ncu.edu/padweb?did=1066521771&sid= 1&Fmt=4&
clientId=52110&RQT=309&VName=PQD
MENTOR RESOURCES
The mentor has not provided any additional resources for this syllabus
SUPPLEMENTAL REFERENCES & READINGS:
These resources are not required, but may provide assistance in completing your work for
this course, Please copy and paste any web links listed below into your browser to view
the websites.
Publication Manual of the American Psychological Association (5th ed.). (2005)
Washington, D.C.: American Psychological Association.
GENERAL INFORMATION:
COURSE PARTICIPATION: Learners are ultimately responsible for participating in a
course through the following academic activities: uploading assignments, posting to
discussion folders and responding to Mentor and Academic Advisor inquiries. Learners are
expected to be involved in ongoing instructional activities based on the recommended
schedule for course completion as detailed in the syllabus. In order to actively participate
in a course, Learners must make contact with their faculty Mentor on a regular basis
through one of the following methods
+ Posting of an assignment (e.g., a paper or project) in the Course Work area of the
course web site.
+ Posting of an assignment to share with the faculty Mentor and other Learners in the
course web site (e.g., a review of a book or article, a proposal for a research study,
a presentation in the form of a PowerPoint presentation file, reporting on
participation in a research study).
* Participation in a threaded discussion in the course web site (e.g., commenting on a
discussion question posted by the faculty Mentor, providing feedback to another
Learner).
* Viewing instructional materials (e.g., a PowerPoint presentation prepared by the
faculty Mentor, a streaming audio or video presentation).
Learners must use the NCU messaging system on the course web site to contact
faculty Mentors. Learners who are unable to regularly participate in their course
should contact their faculty Mentor.
> of 23 5/1
009 11:30 PM3 0f 23
+https:/learners.ncu.edu/syllabus/display_full.aspx?sy'
PRELIMINARIES /PRE-COURSE SURVEY: Review the Learner Area web site
http://learners.ncu.edu. Access and review the Course Catalog, which contains all
relevant policies and procedures applicable to Learners, and complete the Pre-Course
Survey. Please read the entire course syllabus before beginning course work. The survey
goes directly to the Mentor and gives the Mentor information about new Learners
entering the course.
ASSIGNMENT SUBMISSIONS: When you "create" new assignments, use headers and
footers to indicate your name, course, assignment number. For instructions about
creating headers and footers, go to the Help file for the word processing program you
use, Name the file using this format: DoeJXXX0000-1. The "1" stands for the assignment
number. Save the file in RTF (Rich Text Format). Open the Learner Area, click on the
course code. Find the Course Work area. Read the Help file by clicking on the "2". When
ready, click on the "+" and select your assignment file by browsing. Your file will be
uploaded to the server. Your Mentor will receive a message that homework has arrived.
When the Mentor grades your work, the Mentor will upload the graded assignment and
you will receive a message that course work has arrived. You may then view your graded
assignment in the Assignment area. If you have questions, please contact your Learner
Advisor at 1-888-327-2877. Bulk assignments are not acceptable. Assignment Cover
Sheets are required for all assignments that you upload into the Assignment area. The
NCU Assignment cover sheet can be found under University Documents from your
Learner site, It is suggested that you download and save a copy of this cover sheet.
Learners may submit assignments early, but may not submit the next assignment until
they have received a grade on the previous one. Assignments must not be submitted
together. Submitting assignments in the order assigned will insure that you are
progressing according to academic standards and following the design of the course.
ACADEMIC INTEGRITY: All work submitted in each course must be the Learner’s own.
This includes all assignments, exams, term papers, and other projects required by the
Faculty Mentor. The submission of another person’s work represented as that of the
Learner’s without properly citing the source of the work will be considered plagiarism and
will result in an unsatisfactory grade for the work submitted or for the entire course, and
may result in academic dismissal. To avoid plagiarism, do not "copy and paste" into any
assignments without using quotations marks and citing in APA format the source of the
material. Your work may be submitted to TurnitIn.com for originality evaluation
{UBMITTAL TURN-AROUND SCHEDULE:
Course Length | Tine Aloted for Hentors To
Return Assignments
TP west S calendar daye
Nota: Courses in dissertation saquence excluding CHP courses range from S-14 calendar day; see syllabus for deta
CONTACT INFORMATION: Please contact your Mentor through the university message
system found on your Learner site, rather than by personal email.
INTRODUCTION ACTIVITY: Your first assignment in each course is to send a message
to your Mentor via the NCU messaging system introducing yourself. Include your name,
educational background and at least one expectation you have for this course. You may
add other information that will provide insight into your professional and educational
goals.
PERFORMANCE REQUIREMENTS / COURSE GRADE: Your grade for this course will be
based on mastery of course concepts as demonstrated by successfully completing the
performance requirements. Following directions in the syllabus provides the best avenue
for success. Read directions very carefully and follow all suggestions and requirements.
COURSE LEARNING ASSESSMENT: Learners are expected to complete all performance
requirements for the course and to demonstrate mastery of the course concepts and
5/15/2009 11:30 PM