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    Developing New competitive strategies, the role of women and less stabi family patterns have brought working life and home into potential conflict. By Stowart D. Friedman, Perry Christensen and dossica DeGroot ‘The alae between Work and Me san sue {int companies cabo Toney ard i lente {The conse sipy ton eek "fe revolutionary erga tat have taken piace ie eompention a he mock fort, te {Row of rontraiona my ater and Sis i vats concerning te red or balance Sinem fle, have foe ethene anton ‘on the nerreltonanps Bete wor ad "Sper tae cts aos Tam scr cts 1, ome no comprise per ct ot wer 1 pr cont of mrad women workers have soi per cent of ll workers are spembers of Seatetrer couples 19° per conto employes are ingle paren. 3.2 owing propton afomtien have nse! incrnee in t's partpn [Ut ronal for rseewon and child ee, 2" roday's downetzed. selayored foam taand Sort hour work days are the nora for Frases poestionai "These fats ae pat ofa dynamic process of cehangy tn socal forces that have sharply Increased he: complesty and maallude of sorta concer in gant a oc Dale tbe teal memter of ari genera hes of employees a tery lage sept ot todays work force partiaary ks women = {see ew and inten preset ind ways of a work/life balance: ting 3 Mele etsing te ete ot is ache wil iat desert the com tet ad pation for ses anges a ‘Sead mets cn ad hen cone ‘rreit alane eae sone of rte Ds ess inpor. Final. we wil preset That we Fie lerd anu doeining te competences {hat bane protesonss and managers ot roc ne oy ant da teen iy Femuetonoblance th x hese es and ctr orion fr om hy Changing roles for men and ‘Work a family are the dominant fe roles for most employe! ute contemporary sx ‘yt these two sere fa peraens He re ‘ely intertwined Until very reeny, bowe fer cmployers and rasigement hort fa Ils ‘attention to the teatonshps between ‘rock and amy tthe labour ark for bs ‘es professions tere was ritual var ‘Son ete. Moat were narred en th ‘Slate, who pursued tele ares with appa ‘ly itis gult or sxprensea conct bates Shei work fn aly oles areage ad oe bso of ehdren ners gerealiy rel {Sisbin character, neve oan eect {ives peso stat sd responsibly ta an tem ntich the model os creer was bsed on the assumption of @ male brad wna with ‘omrpioyed ml, th itl variation inp ‘ena eta bm agri rk in ‘ster an fall an oorone ats y the Sree totweea the experiences fe at Fit. people soe to know how to fd the tue a nergy 16 varius commie ‘emu we make 19 work ily ahd other peo. ie and eroupe, The tune recuvments of ost Dsites professional rls iy ofay’s compel tive mardeiplsce are sch that fos a fess {ie i aalable for other atts ith pa es working greater our, then, what Mappens to the nurture of the next generation? And ‘thither the eultaten of amily and sherpa Sale gutsde wf werk that enbaone the sual ve ‘Stand, numerous suis point othe conclu sion tht carer a fall experiences en Sod women ae dierent. Nowtver, ew of these Afeences are Den: mow are unduly com Staining ahd not anly for woman St lor en feo. The ait of meh fo give thelr aa ‘etl. enon and tse fo hee cares ea tae posible i the pst through te fall tine [Rppon os partner who assumed mot total resfonsity for home maintenance od child ‘re However, siete namber of women {he workforce tas grown, the resultant redue {i in pressures on men to be sole bread win fers as ot been exomperied by efforts 99 {Be ar nce thew prt nce “Teen two tensions ~ betwen carer and fm: tay and between the experess of men and ‘nomen "are Sep aed by feat changes Inthe erntion of gender roles our etre ‘The memngs of career and of fam In the lies ‘of met and women have changed, tad ih ese changes many more uestons are se than Teas answers provige about acting cena ie fle Behaviour Tard {rou ary ssn at boa oso! we fo ‘many loner viable. eve nor Rind temanves nan ncomfrt able pce somevbere betwee the oll world of {teoal gender eer apd’ fture whlch ‘ew dein of thee re fer get eet ‘ed oppertuniy for ulimen Beene les eetons are more coma than te past Such holces are made especialy complex teeter tom ia geod of tranaon that Ie forcing many tena women To nat Ate ther wey hour the benefit of soa Sind reaoastional fead apn" throu = {hice et merger oes a work an Nowe Riso kid of ess requed ila Bie or en and women fo contrite eng fat sey i's variety of oles We are ut arte however, to gagp sha ems get wo < 6 = 3 pe = i D> tea S FS A r= © @ a D> s a o = c = Stowart D. Friedman Set Pretman ‘escae professr in ‘Managemen Departmen ek cor of the ‘ron eadehip Provan ond Aircon of academic Lis or Wiarton ‘tergraauate reson br relma worked or ‘oe ars as tinal psptotgst ‘ee ering mt (rpamationae son DeGroot i an ree Dery Critesen to the plot where such Nei isthe onder of the day rar than the exemption, Towards work/life balance: a source of competitive advantage for business [Add to the challenges Inherent in chan der os te pesares faced by most cp ‘est do more tt more with es and sin 4 icra trent sate enon ‘went and you have the buses prble hat ‘ssa ocala tne fesse real for basics setts” Ad wa Inust be accomplsied in environments tht are tharatersed by uncertalnty ana mbit tn ‘allie sources and ratonsipe How can orapanies succeed tn thee primary nancial ‘eis anda te same ibe take seriously {heed to respect Individual employes” ives ‘use werk Working sare an portant Te ofthe answer ‘Dut is tore than 3 een ering problem. or erganistios, the root of the ssue ie

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