Burton Inc.

Business

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THE AMAZING MARKET DAY CHALLENGE!

Activity B Market Research

Activity B

Answer the questions that follow Who is the target market? 1. Identify the possible target markets you have at Market Day? Teachers and student (senior, middle, and junior) 2. How will they differ in terms of purchasing power? Teachers are less likely to buy any produce. 3. How will they differ in terms of consumer tastes and preferences? Teachers have more mature taste and wont buy inferior goods. Students are willing to buy cheaper things. Design questionnaires that can give good data on (examples are provided but you will need to incorporate research of your own here) What does the target market want? 4. How much money will they likely have at Market Day? 5. How much money did they spend last year? 6. How many different products did they purchase last year? 7. Which food items were purchased? 8. Which drink items were purchased? 9. Which non-food items were purchased? 10.Sweet vs. savoury 11.

12. Prepare tally charts and questionnaires for your market research. Prepare an Excel Spreadsheet where you can enter the data.