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BEGC23

B.A. DEGREE EXAMINATION JUNE 2010.

Second Year English and Communication INTRODUCTION TO COMMUNICATION STUDIES Time : 3 hours Maximum marks : 75

1. Answer any FIVE of the following in about 50 words each : (5 2 = 10) (a) (b) (c) (d) Define communication. Explain semiotics. What is verbal communication?

Name the three universities which made pioneering contribution to communication theory. (e) What is Epistemology?

(f)

Define the Lasswell model of communication. (g) What is Entropy?

(h) (i) (j)

Define denotative meaning. What is structural meaning? Explain contextual meaning. notes on any THREE of the

2. Write short following : (a) (b) (c)

(3 5 = 15) List the properties that make a theory sound. What are the four general functions in models of communication? What are the three main branches seen as the constituents of the discipline of semiotics? What is textual analysis? What are the six questions involved in the process of a content analysis? (2 10 = 20)

(d) (e)

3. Answer any TWO in 200 words : (a) (b)

What are the scientific criteria that are used to adjudge for a good theory? What are the economy? main features of a new

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(c)

Give the essence of the concept of discourse analysis. Explain derivative models (2 15 = 30)

(d)

4. Answer any TWO in 300 words : (a) (b) (c) (d)

List the various communication theories.

Discuss transactional model. Explain triadic model. Discuss code.

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