Retailer Feedback on Fortune Rice Bran Health Oil

Shop Name & Address : City : Mobile / Ph No. : Name of the Investigator :

Date of Interview :

Category & Brand Understanding

Good Morning - I come from Adani Wilmar Limited.Would you please cooperate and answer the few questions we have to ask you.

1 Do you have the following brands in your shop? Brand Name 2 List down the Rice bran Oil present at the shop along with the PTC? Price To Consumer

Saffola Gold Brand 1 Brand 2

Sundrop Heart

Fortune Rice Bran Health Brand 3 Brand 4

3 What is your understanding about the benefits of FRBHO?

Statements Highest cholesterol lowering oil: Heart friendly. Oryzanol: Improves HDL/LDL ratio. Healthier heart. Balanced PUFA/MUFA ratio: Cleaner blood vessels. Balanced Fatty Acids#: Balanced nutrition, balanced health. Tocotrienols & Phytosterols+: Anti-cancer properties. Squalene: Improves skin tone and delays wrinkle formation. Vitamin-E: Helps maintaining balance of nervous system. Natural antioxidants: Protection against diseases. Ferulic Acid^: Stimulates hormonal secretion, rejuvenates health. Low oil absorption: Healthier food Healtiest oil in the world Do you think Fortune Rice Bran Health Oil(FRBHO) isequally good as Saffola Gold FRBHO is healthy oil and is competing with Saff & Sundp) Yes No Cant Say Any Other Pls. specify

Agree

Disagree

4 & Sundrop Heart ? )(here we need to understand wether the retailer knows that

5 FRBO POP/POS was visible in the store?

Pls. tick whever applicable POP/POS Material Yes Dangler Poster Leaflet No Banner Streamer/Toran Shelf Strip

Yes

No Yes No POP/POS Material Yes Backing Sheet Any other (pls.specify) No

POP/POS Material

Any other feedback about FRBHO

DATE Sno Name of the store 6/19/2013 1 Umiya kirana store 2 Ganesh provision 3 Mahalaxmi provision 4 Verbhavi provision 5 Gurukripa provision 6 Mahalaxmi provision 7 Shriji provision 8 Kurush traders 9 Mahavir traders 10 Mahadev provision 11 Shiv shakti provision 12 Shivam provision 13 Summerpan provision

Location

Area Nava vadaj Nava vadaj Nava vadaj Nava vadaj Nava vadaj Nava vadaj Nava vadaj Nava vadaj Nava vadaj Paragtinagar Paragtinagar Ankur cross road Ankur cross road

6/20/2013

1 Jayravi provision 2 Azad provision 3 Jay hajaji traders 4 Girish provision 5 Mahalaxmi provision 6 7 8 9 10 11 12 13 Sajanand provision Ambika store New somnath Nandeshver provision Arnuda provision Dhan laxami provision Madhur provision Bansidhar provision

14 Puja traders 15 16 17 18 19 20 21 22 23 Shriji provision Gansyam provision Laxmi provision Shiv sagar Ganesh kirana Arhiant provision Shree ram provision Aarbutes provision Jay jalaram

satelight Ambavati satelight and azad society Jodhpur cross road Jodhpur cross road Jodhpur cross road and satelight Jodhpur satelight satelight prenath thith and dera sher Satelite Satelight Jodhpur char road Vejalpur railway crossing road Vejalpur railway crossing road Vejalpur Vejalpur Vejalpur Vejalpur Vejalpur Vejalpur Vejalpur vejalpur

6/22/2013

1 2 3 4 5 6 7 8

Balram store Yogeshver strore Laxmi store Samrat store Maheshvari sales Uma store Sunrice provision store Gita Trading

Gurukul mamnagar Gurukul mamnagar Gurukul mamnagar Gurukul mamnagar Gurukul mamnagar Gurukul mamnagar Gurukul mamnagar Gurukul mamnagar

9 10 11 12 13 14

Jakshani provision Anupat provision Deepak super market Bhavin gas kirana Ajit provision Hemal store

Gurukul mamnagar Sola cross road Sola cross road Sola cross road C.P Nagar katoriya C.P Nagar katoriya

Contact Name Umiya kirana store Ganesh provision Mahalaxmi provision Verbhavi provision Gurukripa provision Mahalaxmi provision Shriji provision Kurush traders Mahavir traders Mahadev provision Shiv shakti provision Shivam provision Summerpan provision

Contact No 9925551446 9376163266 9376004554 9327004972 9173033613 7927550713 9924919901 7927471155 7927496638 7927436031

Saffola Gold N Y Y Y Y N N Y Y Y N Y Y

Sundrop Heart N Y Y N Y N Y Y N N Y Y Y

Jayindra kelash Ashmita Girish bhai Naresh bhai Madhav Gopal Raju bhai Jiva bhai Govind Paresh patel Madhu Candhu bhai vardhan Jay Versha Gansyam Naresh bhai Naresh Mehul shah Jitendra thahker Gandhi bhai jayesh

9374687989 7926748068 9979530779 7926920452 9724710874 7932412658 9998366823 7926923617 7926922260 9925193784 9408651351 7926931751 9825704837 9825514539 9724544367 9374473171 9327016673 7926829979 9510055239

Y Y Y Y Y N Y Y Y Y Y Y Y Y N Y Y Y Y Y Y N Y

Y Y N Y N Y Y N Y Y Y Y Y Y Y Y Y Y Y Y Y N Y

Rinku bhai yogesh Nathu Patel Jitesh Agarval Vikram Suri Bharat bhai Anant Mehta Pushpak Shah

9979714806 7927490747 7927496946 9898602896 7927463132 7927450924 7927451804 9426046894

Y Y Y N Y N Y Y

Y Y Y N N Y Y Y

Vipul bhai Shanker Patel Tejaram Chodhri Bhavin Parkash Patel Ketan

9898569092 9998115509 7927435312 7927451275 8140179192 9586855739

Y N Y Y Y Y

Y Y Y Y Y Y

Fortune Rice Bran Health Y Y Y N N Y Y Y Y N N Y N

Brand 1 N S.G S.G S.G S.G N N S.G S.G S.G N S.G S.G

Brand 2 N S.H S.H N S.H N S.H S.H N N S.H S.H S.H

Brand 3 PTC B1 PTC B2 PTC B3 FRBHO 115 FRBHO 140 155 115 FRBHO 140 155 115 N 145 N 140 155 FRBHO 115 FRBHO 165 115 FRBHO 140 155 115 FRBHO 140 115 N 140 N 155 FRBHO 145 165 115 N 145 165 -

Y Y Y Y Y Y N Y N Y Y Y Y Y N N Y Y Y Y Y Y Y N N

S.G S.G S.G S.G S.G N

S.H S.H

FRBHO FRBHO FRBHO FRBHO FRBHO FRBHO N FRBHO N FRBHO FRBHO FRBHO FRBHO FRBHO N N FRBHO FRBHO FRBHO FRBHO FRBHO FRBHO FRBHO -

180 140 140 143 145 -

152 155

115 115 115 115 115 115 115 115 115 115 115 115 115 115 115 115 115 115 115

S.H N S.H S.H N S.H S.H S.H S.H S.H S.H S.H S.H S.H S.H S.H S.H S.H N S.H

155 154 158 155 155 154 155 155 155 155 155 152 155 155 155 155 155

S.G S.G S.G S.G S.G S.G S.G S.G

140 145 142 143 146 140 140 140

S.G S.G S.G S.G S.G S.G N S.G

140 145 140 140 140 140 140

N Y Y Y Y Y Y Y

S.G S.G S.G N N S.G S.G N S.G N

S.H N S.H FRBHO S.H FRBHO FRBHO FRBHO S.H FRBHO S.H FRBHO S.H FRBHO

140 140 145 140 138 140 -

160 155 158

115 115 115 115 115 115 115

155 155 155

N N Y N Y N

S.G N S.G S.G S.G S.G

S.H S.H S.H S.H S.H S.H

N N FRBHO N FRBHO N

140 140 145 140 138

158 155 160 155 160 155

115 115 -

Heart friendly. A A D A A A D A -

Oryzanol A A A A D D D D -

A D A D D A A D D A A A D D A A D A D

D A D D D A A D A A A D A D D A A D A D

A D A A D A A

D A A D A A A

A A A -

D A D -

Balanced PUFA/MUFA A D D A A A A A -

Balanced nutrition, A D D A D D D A -

A A D D D A D A A A D A A A A A D A A A

A A D D A A A D A A D A A A A A D A A A

A D A D A A D

A D D A D D A

A D D -

D A D -

Anti-cancer properties. A A A A A A A A -

skin tone and delays wrinkle A D A A D A D A -

A A D D A A A D A A D A A A A A D A A A

A A D D A A D D A D A A A D A D A A A

A A A D A D A

D A A D A A D

D A A -

A A A -

Vitamin-E: maintaining nervous system. A A D A A A D D -

Protection against diseases. A D D A A A A D -

A A D D A D D D A A D A D A D A A D A A

A A D D A D A A A D A A D A A D A D D

A A A A D D D

A D A D D A A

D D A -

A A A -

rejuvenates health. A A D A A D D A -

Low oil absorption: Healthier food A D A A D A D D -

A A D D A D A A A A D A D D A A D A A A

A A D D A A D A A D A D A D A D D A A

D D A A A D A

D A A D A A A

D A D -

A D D -

Healtiest oil in the world A D D A D A D D -

Y Y

no N Y Y Y -

N -

cant say Dangler N N C N N N N N C N -

Poster Y N Y Y Y Y N Y -

Leaflet N N N N N N N N -

A A A D D A D A A D A D D A A D D A A

Y Y N N C N -

N N N N N N N N N N N N N N N N N N N

Y Y Y N Y N Y N Y N N Y Y N Y Y N Y Y

N N N N N N N N N N N N N N N N N N N

Y Y Y

C -

N Y N Y Y N Y Y Y N

D D A D D D A

Y N C Y Y

N N N N N N N

N Y N Y N Y N

N N N N N N N

D A D -

N Y N -

N N N -

Y N N -

N N N -

Banner N Y Y N Y Y N Y -

Streamer Shelf /Toran Strip N N N N N N N N N N N N N N N N -

Backing Sheet N N N N N N N N -

N Y N Y N N N N Y N N N N Y N N Y N N

N N N N N N N N N N N N N N N N N N N

N N N N N N N N N N N N N N N N N N N

N N N N N N N N N N N N N N N N N N N

N N Y N Y N N

N N N N N N N

N N N N N N N

N N N N N N N

N Y N -

N N N -

N N N -

N N N -

Comments/Feedback

Any other feedback about FRBHO