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Certificate in Marketing Level 3/series 4-2009

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LCCI International Qualifications

Certificate in Marketing Level 3

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Certificate in Marketing Level 3/series 4-2009

Model Answers
Series 4 2009 (3025)

For further information contact us:

Tel. +44 (0) 8707 202909 Email. enquiries@ediplc.com www.lcci.org.uk

Certificate in Marketing Level 3

Series 4 2009

How to use this booklet Model Answers have been developed by EDI to offer additional information and guidance to Centres, teachers and candidates as they prepare for LCCI International Qualifications. The contents of this booklet are divided into 3 elements: (1) (2) Questions Model Answers

reproduced from the printed examination paper summary of the main points that the Chief Examiner expected to see in the answers to each question in the examination paper, plus a fully worked example or sample answer (where applicable) where appropriate, additional guidance relating to individual questions or to examination technique

(3)

Helpful Hints

Teachers and candidates should find this booklet an invaluable teaching tool and an aid to success. EDI provides Model Answers to help candidates gain a general understanding of the standard required. The general standard of model answers is one that would achieve a Distinction grade. EDI accepts that candidates may offer other answers that could be equally valid.

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Education Development International plc 2009 All rights reserved; no part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without prior written permission of the Publisher. The book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover, other than that in which it is published, without the prior consent of the Publisher

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QUESTION 1 COMPULSORY A close friend has bought an existing restaurant business in your capital city. Although a fully qualified chef, your friend has little knowledge of marketing. Your friend has asked you for advice to promote the business. Using any five elements of the marketing mix, prepare a marketing plan for this restaurant for the next 2 years. (i) (ii) Outline your proposed strategy for the next 2 years. Give your tactics for carrying out these strategies. (10 marks) (10 marks)

Present your answers in bullet point format using the 5 x 2 ten cell matrix . Your tactics must be relevant to the strategies you propose. (Total 20 marks)

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Certificate in Marketing Level 3/series 4-2009

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