Questionnaire

1. Which is the brand of ice cream that you normally purchase? Kwality walls Mother diary Vadilal Amul Baskin Robbins Cream bell Naturals Other, please specify 2. What do you prefer to have your ice cream with/in? Cup Cone Tub Stick Brick 3. Do you prefer choosing your ice cream from a menu or from a display? Menu Display

4. What makes you buy an ice cream? Flavor (taste) Price Texture Brand name Impulse purchase (unplanned/spontaneous basis)

5. How often do you eat ice cream? Everyday 2 5 times a week Once a week Once a month Rarely When the weather is hot Others, please specify

6. Which is your favorite ice cream flavor to rank favorite 5, 1 being the most favorite and 5 being the least )

Vanilla Chocolate Fruit flavors (mango, tender coconut, kiwi, pineapple, custard apple, etc.) Butter scotch Strawberry Traditional (mevamalai, kulfi, etc.) Dry fruits (kesarpista, roasted almond, etc.) Other, please specify

7. What factors do you take into consideration when purchasing ice cream? Please rank accordingly as 1 being least preferred, 4 being neutral and 7 being preferred the most. Price Quality of ice cream (eg : creaminess, etc) Contents of ice cream (low fat, sorbet) Occasion (eg: birthday, celebration) Promotion going on Launching of new flavor

8. Most of the time you become aware about a new ice cream brand/flavor through? Word of mouth TV Radio Newspaper Leaflets Magazine Other, please specify 9. What improvements would you like to see in the ice cream industry? More new flavor Lower pricing Healthier ice cream Improvements in the quality of ice cream(will not melt easily) More ice cream concept parlors or restaurants Other, please specify

Name __ABHISHEK KUMAR___________ Age ___23___________ Gender ___MALE________