MOBILE BANKING

INTRODUCTION

Mobile banking is a term used for

performing balance checks, account
transactions, payments etc. via a
mobile device such as a mobile
phone.
REASONS OF GENESIS OF MOBILE
BANKING
 Introduction of new technologies.

 Control costs, removal of cost duplication

 Cater to increasing online channel customers

 Personalize customer interactions

 Unparalleled convenience and proactive customer

service
CLASSIFYING SERVICES

 On the basis of originator of service

session
2. Push
3. Pull
 On the basis of nature of service
5. Transaction Based
6. Enquiry Based
 MOBILE BANKING SERVICES

 Account Information
 Payments, Deposits, withdrawals,
and Transfers
 Investment
 Support
 Content Services
PRODUCT BENEFITS

Customer Benefits
 Secure, Convenient and easy method of payment
 Anywhere anytime payment

Merchant Benefits
 Additional payment method for customers
 Small payment amounts can be accepted
 Portable payment options for merchants on move (Taxis,
Couriers, Doctors etc)

Banks
 Additional channel for customer payments
 Use of existing Infrastructure
 Value added service to customers
TECHNOLOGY BEHIND
MOBILE BANKING

•SMS (Short messaging service)

•GPRS (General Packet Radio Service)
•USSD (Unstructured Supplementary Service Data)
EXPECTED EVOLUTION OF
WIRELESS SERVICES
Challenges before mobile
banking
1. Interoperability
2. Security
3. Scalability & Reliability
4. Personalization
5. Customer Education
 Mobile Banking- INDIAN SCENARIO

 Increasingly faster transmission via GPRS

 3G technology to be launched soon in India, is

expected to bring in a mobile revolution.

 Users are slowly getting used to the concept of

a mobile hand held device as digital cash or
wallet to carry out purchases

 Presently in India low-value m-commerce

transactions are happening.

 High value mobile transactions would pick up

once the concerns of mobile secure
transactions are being addressed.
STATISTICS
 Cell phone teledensity is still very low in India at around 6%,
In comparison, China’s cell phone density is at around 35%,
while some of the European and Asia-Pacific countries have
100% teledensity or more in mobile telephony.

 In the past two years, the number of people using mobiles has
increased three times

 Indian cellular services market is projected to reach $24 billion by the

end of 2009, a CAGR of 35.6%, Gartner said. Indian cellular services
market had recorded the highest growth in Asia Pacific and Japan
region in 2004 with a CAGR of 67%.

 India is all set to be among the top four countries in mobile

phone subscriber numbers by the end of year 2008,
according to industry analysts

 As on August 31, 2008, There were 62.57 million mobile

subscribers in India, according to data provided by the TRAI.
Fixed Phone users already lag behind by 47.44 million
RBI guidelines

 Regulatory and supervisory issues

 Registration of customer
 Transaction limit
 Security standards
 Approval by RBI
CONCLUSION
THANK YOU!!!