Roll No. .............................. Total No.

of Questions : 13

Total No. of Pages : 02

M.B.A. Examination

STRATEGIC MANAGEMENT
Subject Code : MA-401 [B0216] Time : 3 Hrs. Max. Marks : 75

INSTRUCTIONS TO CANDIDATES : 1. All questions of SECTION-A are compulsory. Each question carry TWO marks. 2. Attempt any NINE questions from SECTION-B. carry FIVE marks. Each question

SECTIONA
l. Write short notes on : (a) Define Strategic Management process. (b) Write vision statement for a management institute. (c) What are levels at which strategy operates ? (d) What is organisational competency ? (e) What is a value chain ? (f) What is SWOT Analysis ? (g) What is Retrenchment Strategy ? (h) Impact of rupee fluctuations on business ? (i) What is turnaround strategy ?

(15 2 = 30 Marks)

[M 0312]/DEP

(j) What is QUEST ? (k) What is Portfolio Analysis ? (l) What is Functional Organisation Structure ? (m) What is resource allocation? (n) What is Benchmarking? (o) List parameters for selecting strategy.

SECTIONB

(9 5 = 45 Marks)

2. Why strategic planning is important for survival and success of organisations? 3. What is strategic intent. Why it is important to have written and shared intents ? 4. What are demerits historical analysis as tools of Internal Appraisal ? 5. What is VRIO frame work and how it is used in organisational appraisals ? 6. What is TOWS Matrix and how it is superior over SWOT analysis ? 7. What is vertical integration and under what circumstances it provide strategic advantage to organisations ? 8. What is Globalisation and how happenings in one part of world affect countries in other part? Please explain taking example of affect of Euro Crisis on India. 9. Explain market structure for the business of Management Education in India with the help of Porters five forces model. 10. What is management of change and why it become important in case mergers and acquisitions ? 11. What is strategic control and why it is essential to have concurrent controls ? 12. What is a Matrix Organisation Structure and what are major problems involved into this type of structure ? 13. Describe the various stages of corporate development with examples.
[M 0312]/DEP