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Crisis Management
What is crisis?
Is any unstable and dangerous social situation Events of an extraordinary nature For better or for worse
Types
Natural disaster Technological crisis Confrontation crisis Crisis of leadership Crisis of management misconduct Crisis communication
Steps:
The crisis plan itself. The crisis communications plan. Mostly crises never get reported in the press. Crisis may be significant enough that it is both newsworthy and gets attention in the press.
Recommendations
Express genuine empathy Own the message quickly Commit to full transparency Put a face on the industry Train the industry's spokespeople
My message to students