KNOMAD

KNOMAD

KNOMAD
Concept Note : Logo is inspired from artic tern [ The longest migrating bird ].The abstract gure in composed of a red triangle derieved from the beak of the artic tern. Circular rings depicting the union of nations forming the world. Colors : Black, Red, White

Font Used : Helvetica Regular - [ Firm, Unafraid, Open] Values Communicated - Inclusive (encompassing developed and developing countries) - Connector (relationships and resources) - Consultative - Non Political

- Rigorous - Leadership role - Unafraid - Inspirational - Consultative Other Considerations Printability : Grey Scale Print : Uniformity of form with world bank logo :