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  • Infographics - 5 Ways of Digitally Connecting With The World

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    Kantar Media
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    The who, Why and How of Consumer Behavior. Number of devices URBAN Upper socio-professional Category. Value-for-money 63% 62% DIGITAL TRENDY Brand's social and environmental commitment Brand reputation Top 4 in affinity Digital tablet 11% 5% Technical performance Games console 63% 44% Robustness Laptop PC 74% 57% DIGITAL TRENDY population as a whole (15 and over)

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    Infographics - 5 Ways of Digitally Connecting With the World

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    The who, Why and How of Consumer Behavior. Number of devices URBAN Upper socio-professional Category. Value-for-money 63% 62% DIGITAL TRENDY Brand's social and environmental commitment Brand reputation Top 4 in affinity Digital tablet 11% 5% Technical performance Games console 63% 44% Robustness Laptop PC 74% 57% DIGITAL TRENDY population as a whole (15 and over)

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
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    43 visualizzazioni1 pagina

    Infographics - 5 Ways of Digitally Connecting With The World

    Caricato da

    Kantar Media
    The who, Why and How of Consumer Behavior. Number of devices URBAN Upper socio-professional Category. Value-for-money 63% 62% DIGITAL TRENDY Brand's social and environmental commitment Brand reputation Top 4 in affinity Digital tablet 11% 5% Technical performance Games console 63% 44% Robustness Laptop PC 74% 57% DIGITAL TRENDY population as a whole (15 and over)

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    Attribution Non-Commercial (BY-NC)
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    di 1

    TGI

    The Who, Why and How of Consumer Behavior

    5
    15-34
    (index121)

    WAYS

    CONNECTING
    WITH THE WORLD

    OF

    DIGITALLY

    DIGITAL EXPERT

    DIGITAL ME-TOO

    DIGITAL QUICKN EASY

    DIGITAL CAUTIOUS

    HIGH-TECH BEHAVIOR Number of devices

    URBAN
    Upper socio-professional Category

    PURCHASE MOTIVATORS
    Value-for-money
    63% 62%

    1-5

    6-8

    8 et +

    DIGITAL TRENDY

    Brands social and environmental commitment Brand reputation

    37% 44%

    Top 4 in affinity
    Digital tablet
    11%
    5%

    35% 41%

    MP3/MP4 player
    44%
    25%

    Technical performance

    28% 40%

    Games console
    63%
    44%

    Robustness

    26% 26%

    Laptop PC
    74%
    57%

    Digital Trendy Population as a whole (15 and over)

    Design

    14% 22%

    Source: TGI EUROPA survey October 2012 by Kantar Media TGI, carried out every 6 months with 59,000 people 15+ living in France, Spain, Germany, and Great Britain Kantar Media TGI, 60, avenue du Gnral de Gaulle, 92046 Paris la Dfense Cedex www.kantarmedia-tgifr.com @KantarMediaTGI

    2013 KANTAR MEDIA TGI - All rights reserved. Photo credit : Thinkstock

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