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  • Coca-Cola Distribution Management: Headquarter

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    oktarici
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    Coca-Cola uses a franchise distribution system where it produces syrup concentrate at headquarters and distributes it to bottling partners in strategic locations, who then mix the concentrate with other ingredients and sell the finished product to retailers and consumers through various distribution channels like stores, vending machines, and mobile carts. The bottlers are responsible for selling and distributing the product while Coca-Cola headquarters focuses on producing the syrup concentrate. Coca-Cola's distribution strategy involves both pushing product to retailers and pulling product by creating consumer demand.

    Descrizione originale:

    how coca distribute their product

    Titolo originale

    Coca Cola

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    Coca-Cola uses a franchise distribution system where it produces syrup concentrate at headquarters and distributes it to bottling partners in strategic locations, who then mix the concentrate with other ingredients and sell the finished product to retailers and consumers through various distribution channels like stores, vending machines, and mobile carts. The bottlers are responsible for selling and distributing the product while Coca-Cola headquarters focuses on producing the syrup concentrate. Coca-Cola's distribution strategy involves both pushing product to retailers and pulling product by creating consumer demand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    19 visualizzazioni3 pagine

    Coca-Cola Distribution Management: Headquarter

    Caricato da

    oktarici
    Coca-Cola uses a franchise distribution system where it produces syrup concentrate at headquarters and distributes it to bottling partners in strategic locations, who then mix the concentrate with other ingredients and sell the finished product to retailers and consumers through various distribution channels like stores, vending machines, and mobile carts. The bottlers are responsible for selling and distributing the product while Coca-Cola headquarters focuses on producing the syrup concentrate. Coca-Cola's distribution strategy involves both pushing product to retailers and pulling product by creating consumer demand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 3

    Coca-Cola Distribution Management

    headquarter
    F&N Coca-Cola (Malaysia) SDN BHD , coca-cola amatil ( Indonesia), Coca-cola Singapore, etc

    Retailers
    Retails Stores Airlines

    Consumers

    Bottler

    HO-RECA Mobile cart Vending machines

    Coca-Cola distribution System : Franchise Operation


    (partner Bottlers) Headquarter only produce syrup concentrate Distribute concentrate to bottlers in strategic geographic location Bottlers will mix syrup concentrate with other ingredients ( sugar, water, etc) Sell and distribute to retailers and other for of distribution (vending machine, store, etc)

    Distribution Strategy adopted by Coke

    Distribution Push Strategy

    Distribution Pull Strategy

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