Parle Products

Parle Products is an Indian private limited company. It owns the famous biscuit brand Parle-G. As of 2012, it had a 35% dominant share of the Indian biscuit market. [1]

History
Parle Products company was founded in 1929 in British India. It was owned by the Chauhan family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an Indian alternative to the British biscuits.[2] The Parle brand became well known in India following the success of products such as the Parle-G biscuits and the Thums Up soft drink. The original Parle company was split into three separate companies, owned by the different factions of the original Chauhan family:[3]

Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) Parle Bisleri, led by Ramesh Chauhan

All three companies continue to use the family trademark name "Parle". The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionary business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionary products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name.[4] In 2009, the Bombay High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.[5]

Brands
Biscuits Parle-G, KrackJack, Monaco, Kreams, Hide & Seek, Parle Marie, Milk Shakti Sweet confectionery Melody, Mango Bite, Poppins, 20-20 Snacks

Monaco Smart Chips, Parle's Wafers, Fulltoss Since they have been entered at the food competition of Monde Selection in 1971, the brands have received consistently gold and silver Quality Awards at the World Quality Selections.[6]

[edit]Infrastructure
Apart from the original factory in Mumbai, Parle has manufacturing facilities at Neemrana (Rajasthan), Bangalore and Bahadurgarh (Haryana). It also has several manufacturing units on contract.

Parle-G

Parle-G biscuit

Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011, it is the largest selling brand of biscuits in the world according to Nielsen.[1]

History
Parle Products was established in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits. [2] Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius". In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales.[3]

Marketing
Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl named Gunjan Gundaniya on the front. The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th place as the Most Trusted brands of India. As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. [4] The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 80 gram "snack pack" is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers.

Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception.

Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Available Anywhere Today, the great strength of Parle Products is the extremely widespread distribution network. Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to create this extensive network. Parles sales force started with one salesman in Bombay and some agents in few other cities. Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production increased, distribution was amplified. Full time salesmen were appointed in different areas. Currently, Parle Products has over 33, 00,000 distribution outlets.

History Parle Products fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and recognized by everyone. Over the years, Parles sweets and biscuits have become a household name. From kids to adults, everyone loves and cherishes these treats. It gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis. Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning of Parle would have been quite different. In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. Although, the company knew that it wouldnt be an easy task, they decided to take the brave step. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to manufacture biscuits as well. Since then, the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract. Milestones - The Decades of Progress

1929:The first year of operation. Our only assets were hard work and hope. 1939:Ten years of determined effort brought results. Things began to take shape. And we tried even harder. 1949:The formative years were over. We had come of age. 1974:Here was the first evidence of Parle as it is today.

Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits, confectioneries & snacks are thoroughly checked by expert staff, using the most modern equipment. This ensures consistent and perfect quality across the nation and abroad. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and confectionery plants in the country. The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle also has 10 manufacturing units for biscuits and 75 manufacturing units for confectioneries on contract.

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An in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing philosophy that reflects the needs of the Indian masses. With products created bearing in mind both health and taste, Parle products equally appeal to fun loving kids & youth. Even today, the great tradition of taste and nutrition is consistent in every pack on the store shelves. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.

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We are extremely delighted to announce that we have been Ranked 7th in the Brand Equity's Most Trusted Brand 2012. Right since the company's inception, we have always strived to give our consumers the best value and keep them satisfied through the quality of our products. We have always worked hard to deliver best results and we are very happy that the consumers have validated our efforts in giving the best quality of products. Being ranked 7th amongst the top ten most trusted brands by Economic Times is definitely an honor and we are grateful to consumers for trusting us with our products and quality and we shall continue to deliver best value to our consumers.

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Every nation dreams of a better tomorrow. And every nation's tomorrow lies in the hands of its children; the young stars who shape the future of the nation. So, it's important to nourish these young stars, after all it's a question of the nation's future. Filled with the goodness of milk and wheat, Parle-G is a source of all round nourishment. Treat yourself to a pack of yummy Parle-G biscuits to experience what has nurtured and strengthened millions of people for over 70 years. A meal substitute for some and a tasty and healthy snack for many others. Consumed by some for the value it offers, and many others for its taste. Whatever the occasion, it has always been around as an instant source of nourishment. Little wonder that it's the largest selling biscuit brand in the world.

Rs. 2, Rs. 3, Rs. 4, Rs. 5, Rs. 10, Rs. 20, Rs. 40 and Rs. 50

Life namkeen banaiye! When life hits a dull patch, just pull out a Parle Monaco to make it exciting. The light, crispy biscuit sprinkled

with salt, is the perfect namkeen twist you can add to your ordinary boring moments. Go ahead, Life namkeen banaiye, anywhere, anytime with Parle Monaco. To spice up your life further, try the variant of Parle Monaco - The Zabardast Jeera. This salted, crispy biscuit delicately seasoned with jeera, has a unique taste that makes those namkeen moments even more exciting.

Monaco Classic Salted - Rs. 5 Rs. 10 Rs. 15 (New SKU) Rs. 25 Monaco Zeera - Rs. 10

Play a game of hide and seek with your taste buds. Indulge in the mouth-watering delight of Indias best moulded chocolate chip biscuits, Hide & Seek. All it takes is one bite, and you are transported to chocolate Heaven. Packed with a bounty of chocolate chips, once you try Hide & Seek, you will never want any other biscuit again. A treat for the mouth, and the heart, khate hi dil aa jaye!

Rs. 5, Rs. 10, Rs. 20, Rs. 30, and Rs. 50

The name itself suggests everything. The moment you take a bite your tongue starts playing hide n seek with the rich chocolaty cream resting between two lovely sugar-coated biscuits.

The melting chocolate cream will feel rich and luscious in your mouth. Its a complete treat for your taste buds. Moreover, it's like falling in love at first bite. So what are you waiting for? Try it.

Rs. 5, Rs. 12 and Rs. 24

There are two types of people in this world. Those who love to talk, and those who love to listen. Not surprisingly, both types love Parle Marie. Because it's much more than a Marie biscuit. It's as light as the jokes your best friend cracks. As crisp as your uncle's commentary on politics. As tasty as the juicy rumours your sister brings to the table. It is, in short, the perfect accompaniment to chats, arguments, discussions and gossip sessions. And yes, it's healthy too. So the next time you're in good company, grab your favourite cuppa and open a pack of Parle Marie. We promise the conversations that follow will be as addictive

Rs. 5, Rs. 10, Rs. 15, Rs. 20 and Rs. 22

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Crispy, zingy, salted crackers. The perfect accompaniment for tea times. Move over bland biscuits, tea time just got so much more interesting. Tasty crackers baked to a golden perfection, sprinkled with salt for that added zest

Nimkin is the perfect tea time snack. But with a cracker so tasty, why just leave it for tea, you can have it any time of the day Crisp salted crackers, baked to a golden perfection

5 and 10

Juicy, tasty orange and pineapple jelly wrapped in a chewy cake roll. Golden Arcs are delights to the taste buds from the time you bite into the delicious pastry till your teeth sink into the sinfully tasty jelly inside Golden Arcs can be the perfect snack at school during the breaks or can even be an after-meal dessert when you want to indulge in something sweet, but not feel guilty since these are filled with real fruit. Chewy rolls filled with the goodness of real fruit.

Rs. 10 and Rs. 20

It is the ultimate crispy cracker with the finest taste of butter, especially made to mesmerize you with its smoothness. The unspoken dream or the wildest imagination gets real, with the smooth texture of butter. So take a bite and escape into your own world where it will be just about you and everything else fades into oblivion. Let no one come between you and "Buttery Taste & Buttery Dreams".

Rs. 5, Rs. 10 and Rs. 20

Are you ready for an exotic fusion of creamy goodness and chocolatee yumminess? Presenting Parle Hide & Seek Fab! Choco Chip Sandwich Cookies. Right after you relish the delicious cream, comes the heavenly taste of delicious choco chip cookies. Available in 4 exciting flavours! Truly, a creamy beginning and chocolatee end for your taste buds!

Rs. 20

Parle introduced Indias first & original sweet and salty biscuit Krackjack in 1972, which went on to become one of the most loved biscuits. Its a crispy and delicious biscuit with a perfect balance of sweetness and saltiness. Once you start relishing it, you wont be able to stop the longing for more. Though Krackjack sweet and salty biscuits can be enjoyed anytime, it goes wonderfully well with your evening cup of tea.

The unique dual tastes of sweet and salty have a perfect analogy with the dual personality of an individual, be it a politician or a mother-in-law.Taste ka double role jo khol sakta aap ki bhi pole.

Rs. 5, Rs. 7, Rs. 10, Rs. 15 and Rs. 20

Finally a biscuit that's perfect for every occasion and for everybody's preferences. Parle's Cream biscuits come in different shapes, sizes and flavours, giving you the freedom to choose, based on your needs. For a tangy delight, choose the Orange cream or try the perfect tropical treat with the Pineapple flavour. No longer will you need to wait for the whole year for a taste of the summer thanks to delicious Mango cream; and indulge your taste buds with the goodness of Elaichi with mouth-watering Elaichi cream biscuits. And last but not the least, the chocolate lovers can find solace in the delightful Chocolate cream biscuits , or the sugar coated chocolate cream centre biscuit Parle Kreams Bourbon. Its time to indulge yourself. And never stop

Kreams : Chocolate : Rs. 2, Rs. 5 and Rs. 10, Orange, Pineapple, Elaichi and Mango: Rs. 5 and Rs. 10 and Bourbon: Rs. 10 and Rs. 18

Kreams Gold : Orange, Pineapple, Elaichi, Mango and Chocolate : Rs. 5 and Rs. 10

Theres most definitely a secret. After all, behind every prized cookie is a well guarded recipe. That's because the Milano is no ordinary cookie. Available in Chocolate Chip, Butterscotch, Butter Nut and Choconut, every Milano is as rich and exotic as it is premium and delicious. Indulge in the sinful taste of Milano, a cookie with a reputation for romance, and enjoy everything that follows.

Rs. 25

Now say 'goodbye' or at least 'see-you-later to the couch, the video games, the computer and the TV. And enter the Actifit world where you say 'Hi. Hello, Good morning' to the gym, the roads, the pool. And to help you stay this active, you need Actifit Digestive Marie. It's a biscuit that's packed with 5x more fibre (than other Marie biscuits) and 67% less fat. And it's a biscuit that will help you commit to a healthier you.

Rs. 5, Rs. 15 and Rs. 25

Milk Shakti is a power-packed biscuit fortified with the goodness of milk and honey. Kids today are growing up quicker than before. They can run faster, throw further, hit harder and jump higher. Move over Mr. Dhoni, kids today are super confident, because they aren't kids anymore, they are young adults. Milk Shakti is a power packed biscuit, that can be part of your breakfast, a mid-morning snack or anytime when you need a burst of energy for that extra edge, maybe before a cricket match, or a tennis tournament. Milk Shakti is India's first milk biscuit that comes fortified with the goodness of honey

Rs. 5 and Rs. 10 \

Imagine biting into a cookie that oozes with irresistible taste of fresh, wholesome butter and showered with crisp, crunchy cashew..mmmm....sheer heaven. 20-20 cookies are baked to a golden brown crispiness to melt in the mouth and leave you with the taste of perfection. Once you open a pack, you can be sure its going to be over before you can even say Parle 20-20 cookies khao, short mein niptaon. 20-20 cookies can be eaten at any time of the day, but may we suggest you avoid tea times! You don't want to share it with anyone at all.

So enjoy Parle 20-20 cookies, filled with the richness of cashew and the goodness of butter...

Butter : Rs. 5, Rs. 10 and Rs. 18 Cashew : Rs. 5, Rs. 10, Rs. 20

Being a kid is super exciting! Masti is expected of you, dhamaal is your birthright and turning a boring day into an adventure is as easy as savouring the cream within the biscuit. Tangy orange, creamy chocolate, traditional elaichi, zingy pineapple or sweet mango; theres a flavour for any bit of naughtiness you can think of. So, whatever you get up to, Festo will be there to go crazy with you.

5, 10

Experience a world of happiness with Parle Happy Happy Cookies. Baked to perfection, these cookies are topped with delicious choco-chips to give you that never-ending feeling of unbridled joy. Just open a pack of Parle Happy Happy Choco-Chip Cookies, pop one in your mouth and feel your senses come alive.

Rs. 5, Rs. 10 and Rs. 20

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Parle Coconut Cookies - the goodness of coconut combined with the crunch of cookies. It's crispy, delicious, and filling. Plus the natural aroma of coconut makes it even more desirable. It's a wholesome divine snack, which not just satisfies your hunger but also pleases your taste buds and at a very reasonable price.

Rs. 5 for 60g and Rs. 10 for 120g

Parle Jam In is a fruit-flavored cream sandwich biscuit with real fruit jam. Relish the tasty fusion of biscuit and cream with a sugar topping. With every bite, experience a party of flavors in your mouth as the delicious cream melts along with the lingering taste of jam. All this bundled up with crispy biscuits on both the sides. Parle Jam In a heavenly blend, a sumptuous delicacy for everyone.

Rs. 10 ( Rs. 2 off on Rs. 12 MRP) -75gRs. 20 ( Rs. 3 off on Rs. 23 MRP) -150g

CORPORATE SOCIAL RESPONSIBILITY

Since 1929, Parle Products, with its wide platter of biscuits and sweets is also actively engaged in changing and uplifting the social face of India. As part of its Corporate Social Responsibility Policy, Parle is keenly involved in the overall development of the younger generation, with a focused endeavor to build the New Face of India and spread happiness and joy all over. Some of our best habits, as we said, are also our oldest. Many of them date back to the last decade of the 19th century. It was in the 1880s that the late Mohanlal Dayal came to Bombay from his village Pardi, in the

district of Surat, to work as a dusting boy at a silk merchants. What a long way that bright little boy came! First, the hard apprenticeship and the graduation to Master Cutter, then the elite tailoring establishment that eventually developed into a wholesale business to finally, the new business in confections and biscuits. Always, the accent was on self-sufficiency. Mohanlal Dayal was not just a progressive and astute businessman. He never gave in to the sense of indifference that often comes with the commercial outlook. All through his life, he was deeply conscious of his duties towards society and the community. He built the Shri Mohanlal Dayal Prasuti Graha and General Hospital in Pardi, which is maintained through charity trusts set up by him. The Shri Mohanlal Dayal Sanatorium and Hostel at Matunga in Bombay is another such institution. In his memory and after his example, his sons have donated significant sums to set up the Chauhan Institute of Science at Vile Parle. Parle Centre of Excellence, as an institution, is dedicated to enriching the lives of people by conducting various cultural programs across all regions to facilitate the all round development of children. Every year, Parle organizes Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions. The involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. It provides all the members of a household a platform to showcase their creativity and be judged by eminent personalities. Thousands of families participate and celebrate the occasion on a grand scale. These events give us a chance to interact with children on a one-to-one basis, and promote our belief of fun and health for the whole family.

Home CSR Other Initiatives

Installation of hand pumps and ceiling fans,action taken to prevent accidents and distribution of essential items to students.
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Interaction and distribution of gifts to children from Mother Teresa Foundation.

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Distribution of stationery to students.

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Notebook Distribution to children in need of educational material.

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Interaction and donation of items to Home for Aged Women.

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Organizing competitions and distributing gifts and prizes to students.

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Items distributed to students of Government High School.

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Distributing gifts to students from Government Primary School.

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Donation of stationery to children from 12 Gram Panchayat Schools.

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Empowering women by teaching them new skills.

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Sponsor to six mentally retarded children.

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Tree plantation drive for students.

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HomeCSRSaraswati Vandana

Dedicated to enriching the lives of people across India, the Parle Centre of Excellence has been keenly involved in the promotion of programmes to facilitate the all-round development of children. Parle Saraswati Vandana, one of its initiatives, is an interschool contest based on the Saraswati Puja celebrations. It gives the children an opportunity to exhibit their creative skills and makes the celebrations even more special in the process. Started in the year 2002 in Kolkatta, it has seen a tremendous increase in the number of schools participating each year, with entries coming from schools of West Bengal. Every year a grand programme is organized by Parle in Kolkotta to felicitate the winners. Here eminent personalities from the field of literature, education, art, films, media and politics grace the occasion. Performances by popular artistes make it a night to remember for every invitee present there. The awards and adulation makes it unforgettable for the winners.

CSR Golu Galata

Parle Products is in the business of manufacturing and marketing biscuits and confectioneries since 1929. Over these years Parle has been active across regions conducting various social activities as part of our Corporate Social Responsibility policy. In Tamil Nadu, traditionally, women decorate various dolls made of clay during Navaratri celebrations by setting up 7-9 steps. This display is well decorated and friends and relatives are invited to witness the same. Through a detailed research, Parle found that due to time pressures, this tradition is slowly dying and is getting restricted to a select few households. Thus, to revive the fading event, Parle introduced this novel promotion called Parle Golu Galata contest. Golu means Doll & Galata means Dhammal. PARLE GOLU GALATA CONTEST 2008

The price distribution to felicitate the winners of Parle Golu Galatta 2008 was conducted at Kamaraj Arangam on the 17th of November 2008. Some of the most eminent personalities of Chennais social, entertainment and lifestlye circuits were present to make this a star-studded grand event. Famous movie actress Poornima Bhagyaraj, Venkatesh and Nisha, of the popular dance show Jodi No.1, the versatile television actor Preeti Srinivas, eminent star gazer Kaliyan Narayana, Selvhi from Kumudham Bhakti and the dynamic social activist Daksha Raghunathan were the chief guests for the show. The melodious playback singer Ms. Vinaya conducted the program for the evening with more than a 1000 people attending the function. The Kalakapovathu Yarr finalist Siva Karthikeyan, Arjun and Vadivel Balaji ensured that the audiences were kept in splits with their rib-tickling stories, jokes and anecdotes. Champion little-league singer Ms. Oviya wowed all the adults present with her vocal histrionics and singing talent with Avigna giving a breathtakingly choreographed contemporary dance performance. An AV of all the prize-winning Golus and their proud winners was also played at the show, with the children from the 3 winning schools ensuring that there was never a dull moment throughout the evening. The award ceremony Get to know more about Log on to http://www.parlegolugalata.com/ was the a Parle Golu grand Galata success Contest.


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HomeCSRMy Green Planet

Imagine a world that's clean and fresh as the way we inherited it. Imagine a world full of trees, birds and animals. The fact that we have to imagine it, speaks volumes about the state of our planet. The world is a home not just to human beings but also to a wide variety of animals and plants. All of them are dependent on each other for survival. When we take these natural resources for granted or disturb the natural harmony of things, we face consequences like global warming. Parle's products have been trusted by mothers and children across age groups as a nutritious snack that has helped them grow healthy and strong. It is but natural that Parle Products would like to return the favour to a generation that has helped it grow. Parle Products feels this is the best gift that we can give our kids. A cleaner, greener planet that they can treasure for generations to come. My Green Planet is an initiative that takes definitive steps towards conserving our ecosystem. Parle Products is contributing in its own way by taking up various initiatives like planting more trees around India, conserving water, power and recycling waste. My Green Planet works across levels from school students to environmentalists to media professionals and through them educate and empower everyone about the cause of environment conservation. We believe that we haven't inherited the earth, but merely borrowed it from our children.

Philosophy
We love to read, especially Socrates, Aristotle and even Plato. In fact, we were so inspired that it led us to develop our own little philosophy which goes something like this:
Our Business Statement: We are in the business of refreshing India with our products, refreshing the market with new categories and refreshing ourselves through innovation. Our Vision: To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate. Our Mission: We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.