‘THE ART NEWSPAPER, No. 141, NOVEMBER 2003
Auction house settlement
Winning twice?
Economists say the payments are unfair
Not an eyebrow has been raised about the shar-out of the pay
‘ments made as part ofthe settlement in the Sotheby's and Christie's
duction house collusion affair Under is terms, success sellers
receive about one percent of the sles price, while successful buy
‘rs receive five percent ofthe sales price. I'8 uncontroversial that
Commission fixing is wrong, and that losers should be compensat-
ced. Afterall: if beeause of commission fxing the price paid by buy-
es increases by five percent, shouldn t buyers be compensated for
this? And if sellers pay only one percent more on the object sold,
‘should not they receive significantly less than buyers? This would
seem tobe good and simple economics. Simple bus, wrfortnately
wrong,
At auction, bidders take into account the relevant economic va
‘abies in their bidding decision. hese include the number of par-
ticipants, the value ofthe object othe bidders and the commission
rates, known to both sellers and buyers. Ifthe commission rate
increases, the actual bid (before commission) will decrease by the
same factor in order to keep the effective price paid by the buger
‘equal, Thus, changes in commission rates do not change the price
‘paid by the buyer: they just affect the hammer price, There 1s nO
logical reason in this station to compensate buyers. Sellers, how.
er may lose since they receive a lover price for their object
But this isnot the whole story. Commissions have an impact on
buyers” and sellers” participation. Sellers who are worse off
because ofthe commission may decide not 0 auction their objects
orto increase reserves. Fewer objects 10 be auctioned lead to more
competition berween buses, and thus to higher prices. This in turn
can dissuade potential buyers to participate in the auction. The
resulting welfare anaiysis therefore depends on how elastic the
‘artcipation decisions of buyers and sellers are. In fact, success-
Jia bers can end up better of despite higher commissions If sel
‘rs respond to the increase in commissions by seting higher
‘reserves rather than withdrawing from the auction, the auction
becomes less attractive to buyers. This means tha the buyers who
pprricipaie n'a purchase may faceless compertion and end up
| paying a lower price 10 win the auction. The method used to
| share the settlement in the class action seems inappropriate. It
sives the short end ofthe stick othe sellers who clearly have not
een compensated properbs. Actual buyers receive most of the
money while it i debatable whether they should receive any.
“Another welfare [ass comes from transactions that have not taken
place due to higher commission, but itt clearty not easy o.com
Densate the “would-have-been" buyers and sellers.
Orley Ashenfelter (Princeton), Victor Ginsburgh (Brussels),
Kathryn. Graddy (Oxford), Patrick Legros (Brussels) and
Nicolas Sabuguet (Brussels). They all each economics.