Hotel Marketing Plan Template

MARKETING PLAN
Table of Content
No. Page
1. Hotel Mission Statement and Positioning Statement
2. Executive Summary
3. Competition Analysis / S.W.O.T. Analysis
4. Statistical Analysis: Available / Sold Rooms, Fair /
Actual Market Share, Average Rate, RevPAR,
Occupancy.
5. Geographic Origin of Guest and Guest Nationality
6. Room Segmentation Report
7. Key Calendar Year 2004
8. Market Segment Productivity:
Rooms (*based on five key room segments)
Restaurants / Bars (*based on four rest / bars)
9. Public Relations: Overview / Objectives / Strategies /
Action
10. Collateral: Printing Requirements / Costs
11. Advertising: Objectives / Strategies
12. Sales Trips / Trade Shows
13. Direct Marketing
14. Organization Chart
15. Marketing Budget
16. Advertising Brief
Page: -1 - © Drs. Agustinus Agus Purwanto, MM Website:

www.balihospitalityservices.webs.com
MARKETING PLAN
1. HOTEL MISSION STATEMENT
OUR VISION
"Creating Memories of Bali the island of Paradise"
Our Declaration
We are committed to creating memories of Bali as an island of paradise by being a fun,

enthusiastic and high performance teams. We lead with a vision of excellence, integrity and
support for one another, while sustaining an environment of pristine beauty and island of
paradise.
OUR VALUES
 Creativity: Where others see limits, we create opportunities.

 Excellence: We strive to be the best through consistent delivery of service and products.
 Support: We assist and partner with each other to succeed and build solid relationships to
reach our goals, dreams and aspirations.
 High Performance: We aspire to be a Championship Team.
 Integrity: Our actions are our words.
 Commitment: We promise to work together, be accountable and exercise service excellence
on a consistent basis.
 Pristine Beauty: Breathtaking beauty and natural surroundings set us apart.
 Island of Paradise: We create "Memories of Aloha" through our Hawaiian culture,
language and values.
POSITIONING STATEMENT
MARKETING PLAN
Our Hotel, being the first independent hotel that managed by a senior
hotelier will position itself as the leading hotel in Tuban area, by offering
some quality service and value of money, at the same time focusing on the
needs of both overseas tourist and local tourist based the markets.
For this to achieve, we will foster an environment in which all our

employees can play a part through continued training in excellence,
emphasis on teamwork, effective communication and innovation in all areas
of the hotel operation.

MARKETING PLAN
2. EXECUTIVE SUMMARY
A. Situation Overview
A. Local situation
Our location is the North of Kuta just 5 minutes drive from International
Airport Ngurah Rai and Our Hotel was located in front of Biggest and
Famous Hotel, just walking to Shopping Center Kuta, Bowling Club, and
Legendary Kuta Beach.
Just only one hotel under development in surrounding our hotel, this hotel
maybe will operate some times within the year 2009. Other development is
shopping mal that still under construction in the area not far from our
hotel.
Kuta area is famous destination for Australian Tourist, but not only from
Australia the other country i.e., Germany, Holland and domestic tourist now
are starting to choose Kuta and Tuban area as their destinations.
Kuta Beach is good place for surfing; body sun bake; relaxation with some
fun games. The traditional masseur will to offer you for relaxation massage
and bridal your hairs, juts when you desire.
Other than a legendary beaches in Tuban area there a lot of big shopping
mal such as Matahari and Kuta Square Shopping Arcade also to sell a lot of
cheaper souvenirs and things such as CD’s; Watches; Bags; and Tropical
Fashion of Clothes.
B. Product and Services
The room types are:

- Standard Room totally 25 rooms;
- Superior Room totally 25 rooms;
- Deluxe Room totally 75 rooms;
- Suite Room totally 10 rooms.
The restaurant as follow:

- Balinese Coffee Shop will be focused to sell Indonesian specialties or
local dishes and be decided as a place to the guest take a breakfast
each morning from 06:30 am to 11:00 am;
- Tanah Lot Café Down Stair will be focused to sell combine western
and local dishes and be decided open from 07:00 am to 12:00 pm;
- Tanah Lot Café Up Stair will be decided as bar and karaoke a place
for the guest who will be enjoyed the drink and to sing or to watch a
football and/or films.
- Hong Kong Restaurant be focused to sell Chinese Food, be decided to
open from 10:00 am to 23:00 pm;
- Sunken Pool Side Bar will be served a lot several of drink be decided
to open from 07:00 am to 22:00 pm.

MARKETING PLAN
C. Competition
From the personal observation of hotels at Tuban area as follow:
General Competitor
Now the competitors was very dilate as an impact of pricing policy for five
and four star hotel does not reflect to their class. Some five and four-star
hotels are sold the room with very low price, so to analyze competitor as
framer would be to consider also with hotel above Bali Rani Hotel category.
Hotel Competitor1
The Competitor1 is located in ____________ and closed by ___________

distance ______ km from our hotel.
The room available is 312 rooms and the rate as follow:

PUBLISH
INTERNET
- Superior Room (200) Single / Double US $ 000,00 US $ 00,00
- Premier Room (27) Single / Double US $ 000,00 US $ 00,00
- Pool View Room (3) Single / Double US $ 000,00 US $ 00,00
- Family Garden View (27) Single / Double US $ 000,00 US $ 00,00
- Family Pool View (17) Single / Double US $ 000,00 US $ 00,00
- Executive Suite (12) Single / Double US $ 000,00 US $ 00,00
- Extra Bed US $ 000,00 US $ 00,00
The above rates all was excluded 21% tax and service charge for
Publish and net for Internet Rates
Compulsory Christmas Eve Diner the price to be advised
Compulsory New Year Eve Dinner the price to be advised
High Season Surcharge US $ 00,00 per room per night
Peak Season Surcharge US $ 00,00 per rooms per night
Meeting Room capacity from 50 up to 300 persons

MARKETING PLAN
Hotel Competitor2
The Competitor2 is located in ___________ and closed by

_____________ distance ____km from our hotel.

- Standard Room Single / Double US $ 00,00 / US $ 00,00 (50%)
- Superior Room Single / Double US $ 00,00 / US $ 00,00 (50%)
- Deluxe Room Single / Double US $ 00,00 / US $ 00,00 (50%)
The above rates all was excluded 21% tax and service charge
Not Compulsory Christmas Eve Diner
Not Compulsory New Year Eve Dinner
Peak Season Surcharge US $ 00,00 per rooms per night
No Meeting Room
Hotel Competitor3
The Competitor3 is located in _____________ and closed by ___________

distance ______ km from our hotel.

- Superior Room Single / Double US $ 00,00 / US $ 00,00
- Deluxe Room Single / Double US $ 00,00 / US $ 00,00
- Deluxe Cottages Single / Double US $ 00,00 / US $ 00,00
- Extra Bed US $ 00,00
The above rates all was included 21% tax and service charge
Compulsory Christmas Eve Diner US $ 00,00
Compulsory New Year Eve Dinner US $ 00,00
Peak Season Surcharge US $ 00,00 per room per night
Meeting Room capacity from 50 up to 300 persons

MARKETING PLAN
D. Marketing Strategies
1. Advertising
Overseas advertising budget will be used to support the Travel Agents

Brochures and produce some flyer for hotel packages.
Local advertising budget will be used to support the Travel Agents

Brochures and produce some flyer for hotel packages.
2. Sales
To identify and develop partnership alliance will major Tour Operator in

Indonesia (Locally Bali, Surabaya, Bandung and Jakarta) and overseas.
To identify and evaluate on emerging market opportunities with

Australia, Europe, Local and Asian Countries
To introduce “Conference Network” package to all corporate and

commercial accounts overland and local, to catch the incentive market
segment as well.
Bonus Scheme Program, will be given directly to major supporter i.e.,

Wholesalers in Australia and Europe.
To attend Overseas Sales Trip and Sales Blitz to Travel Agents and Tour
Operator as per scheduled where prepared already as at the
attachment.
3. Joint Marketing
To arrange with Credit Card Company (BCA Card Center, Dinners Card
Center and American Card Center) to get into there monthly magazines
for free
To continue with the Airline to feature our Hotel in the guide book to
their Preferred Members Card Holder and also to feature in their in-flight
magazine with special offer to some airlines passengers (i.e., Star Air;
Lion Air, Bouraq Airlines; Merpati Airlines and Mandala Airlines), who
show a boarding can pass within 48 hours will get a special rate.

MARKETING PLAN
E. Food & Beverage
OUR HOTEL
Food & Beverage
Competitor Analysis
Restaurant 1 Restaurant 2 Restaurant 3 Restaurant 4 Our Restaurant
Class of Restaurant A A B C A
Price Value of Money Value of Money Value of Money Moderate Value of Money
Number of seats
Menu & Drink List  Western Food,  Western Food,  Western Food,  Western Food,  Western Food,
 Chinese Food;  Chinese Food;  Chinese Food;  Chinese Food;  Chinese Food;
 Local Food;  Local Food;  Local Food;  Local Food;  Local Food;
 Beer, Wine &  Beer, Wine &  Beer, Wine &  Beer, Wine &  Beer, Wine &
Soft Drink Soft Drink Soft Drink Soft Drink Soft Drink
Entertainment and Special event only Live Music & Live Music on Live Music once None
Other Facilities Special Event Special Event week
Other Features Commission for Non Commission for Commission for Commission for
guide and driver Commissionable guide and driver guide and driver guide and driver

MARKETING PLAN
3. COMPETITION ANALYSIS/ S.W.O.T. ANALYSIS

OUR HOTEL
Marketing Plan
Competition Analysis
Competitor1 Competitor2 Competitor3 Our Hotel

Star 4 3 3 3
Number of Rooms 312 Rooms 243 Rooms 137 104 Rooms
1. Date Opened Month, Year Month, Year Month, Year Month, Year
Major Renovation ____________________ ____________________ ____________________ ____________________
2. Type of Hotel • _______________ • _______________ • _______________ • _______________
• _______________ • _______________ • _______________ • _______________
•
Rate in General
Special in Room • ______________ • ______________ • ______________ • ______________
Facilities • ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
Swimming Pool & Other • ______________ • ______________ • ______________ • ______________
Sport Facilities • ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
Parking • Good • Good • Good • Good
• Free • Free • Free • Free
City Center Transport None None None None
Other Features • ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
• ______________ • ______________ • ______________ • ______________
Food & Beverage
• Nb of Restaurant ___________________ ___________________ ___________________ ___________________
• Weekender ___________________ ___________________ ___________________ ___________________
___________________ ___________________ ___________________ ___________________
• Room Service
___________________ ___________________ ___________________ ___________________
• Nb of M.R ___________________ ___________________ ___________________ ___________________
• Min. Nb of Prs. ___________________ ___________________ ___________________ ___________________
• Max. Nb of Prs. ___________________ ___________________ ___________________ ___________________
• Banqueting Fac.
Sales & Marketing
Hotel Package ____________________ ____________________ ____________________ ____________________
• _______________ • _______________ • _______________ • _______________
• _______________ • _______________ • _______________ • _______________
• _______________ • _______________ • _______________ • _______________

MARKETING PLAN
3. COMPETETION ANALYSIS / S.W.O.T. ANALYSIS

Hotel 1 Hotel 2 Hotel 3 Hotel 4 Our Hotel
STRENGTHS __________ __________ __________ __________ ___________
_ _ _ _ ___________
__________ __________ __________ __________ ___________
_ _ _ _ ___________
__________ __________ __________ __________ ___________
_ _ _ _ ___________
__________ __________ __________ __________
_ _ _ _
__________ __________ __________ __________
_ _ _ _
__________ __________ __________ __________
_ _ _ _
WEAKNESSE __________ __________ __________ __________ ___________
S _ _ _ _ ___________
__________ __________ __________ __________ ___________
_ _ _ _ ___________
__________ __________ __________ __________ ___________
_ _ _ _ ___________
__________ __________ __________ __________
_ _ _ _
__________ __________ __________ __________
_ _ _ _
__________ __________ __________ __________
_ _ _ _
OPPORTUNITI __________ __________ __________ __________ ___________

ES _ _ _ _ ___________
__________ __________ __________ __________ ___________
_ _ _ _ ___________
__________ __________ __________ __________ ___________
_ _ _ _ ___________
__________ __________ __________ __________
_ _ _ _
__________ __________ __________ __________
_ _ _ _
__________ __________ __________ __________
_ _ _ _
THREATS __________ __________ __________ __________ ___________

_ _ _ _ ___________
__________ __________ __________ __________ ___________
_ _ _ _ ___________
__________ __________ __________ __________ ___________

MARKETING PLAN
_ _ _ _ ___________
__________ __________ __________ __________
_ _ _ _
__________ __________ __________ __________
_ _ _ _
__________ __________ __________ __________
_ _ _ _
4. STATISTICAL ANALYSIS
OUR HOTEL
Marketing Plan
Statistical Analysis
Hotel 1 Hotel 2 Hotel 3 Hotel 4 Our Hotel
LAST YEAR
Room Available
Room Sold
% Occupancy
Actual Market
Share
Average Room
Rate
RevPAR
MID YEAR
ACTUAL
Room Available
Room Sold
% Occupancy
MARKETING PLAN
Actual Market
Share
Average Room
Rate
RevPAR

MARKETING PLAN
5. GEOGRAPHIC ORIGIN OF GUEST AND GUEST NATIONALITY
OUR HOTEL
Guest Profile Analysis
Geographic Origin of Guest and Guest Nationality

Country Last Year 2007 Forecast 2 Budget 2009
008
Room % Room % Room %
Night Night Night
Australia
New Zealand & South Pacific
TOTAL AUSTRALIA/NEW ZEALAND
Brunei
Hong Kong
India
Indonesia
Korea
Malaysia
Pakistan
P.R. of China
Philippines
Singapore
Sri Lanka
Taiwan
Thailand
Others
TOTAL ASIA
Bahrain
Kuwait
United Arab Emirates
Others & Africa
TOTAL MIDDLE EAST
Austria
Belgium
Denmark
Finland
France
Germany
Italy
Netherlands
Norway
Spain
Sweden
Switzerland
United Kingdom
Others
TOTAL EUROPE
Canada
United States of America
TOTAL NORTH AMERICA
Argentina
Brazil
Mexico
Others
TOTAL CENTRAL & SOUTH AMERICA
TOTAL AFRICA
TOTAL JAPAN
TOTAL PRODUCTION

MARKETING PLAN
6. ROOM SEGMENT REPORT

Market Segments Definitions Market
Category
Individual Business (IB)
Rack Rate
Corporate Rates
Commercial Rates
Unique Programs (Business)
Hotel Packages (Business)
Other
Group Business (GB)
Air Crew
Meetings/Incentives/Conventions
Exhibitions
Sport Events
Individual Leisure (IL)
Rack Rate
Unique Programs (Leisure)
Hotel Packages (Leisure)
Contracted Leisure Rates
Airline Related
Group Leisure (GL)
Series
Ad Hoc
Airline Delayed
Complimentary Rooms
Other
7. KEY CALENDAR YEAR 2009

MARKETING PLAN
MONTH DATE EVENT % Occupancy Target Market
8. MARKET SEGMENT PRODUCTIVITY

A. Corporate & Business
MARKETING PLAN
Objectives
Room nights % Change Avg. rate % Revenue % Change

Change
2007
2008
2009
Market Situation
Key Strategies

MARKETING PLAN
A. Corporate & Business
Action Who
By
When

MARKETING PLAN
B. Leisure
Objectives:
Room nights % Change Avg. % Revenue % Change

rate Change
2007
2008
2009
Market Situation:
Key Strategies:

MARKETING PLAN

B. Leisure
Action Who
By
When

MARKETING PLAN
C. Hong Kong Restaurant:
Objectives:
# Of covers % Of Avg. food % Of Total food % Of

change check change revenue change
2007
2008
2009
Market Situation:
Key Strategies:

C. Hong Kong Restaurant:

MARKETING PLAN
Action Who
By
When

D. Tanah Lot Café:
Objectives:

MARKETING PLAN
2002
2003
2004
Market Situation:
Key Strategies:

D. Tanah Lot Café:
Action Who
By
When

MARKETING PLAN

E. Sunken Pool Bar:
Objectives:

2007
2008
2009

MARKETING PLAN
Market Situation:
Key Strategies:

MARKETING PLAN
E. Sunken Pool Bar:
Action Who
By
When

F. Room Service:

MARKETING PLAN
Objectives:

2007
2008
2009
Market Situation:
Key Strategies:

MARKETING PLAN
F. Room Service:
Action Who
By
When

G. Balinese Coffee Shop:
MARKETING PLAN
Objectives:

2007
2008
2009
Market Situation:
Key Strategies

MARKETING PLAN
G. Balinese Coffee Shop:
Action Who
By
When
9. PUBLIC RELATIONS

MARKETING PLAN
Overview
Objectives
Strategies

MARKETING PLAN
9. PUBLIC RELATIONS
Action
Action Who
By
When

MARKETING PLAN
10. COLLATERAL - PRINTING COSTS
ITEM PURPOSE TARGET MARKET DISTRIBUTION TOTAL COST TARGET
QUANTITY DATE
Page: -32 - © Drs. Agustinus Agus Purwanto, MM Website: www.balihospitalityservices.webs.com

MARKETING PLAN
11. ADVERTISING
Objectives
Strategies

MARKETING PLAN
12. SALES TRIPS / TRADE SHOWS
DATE COUNTRY SALES TRIP / WHO IS PURPOSE / TARGET MARKET BUSINESS POTENTIAL COST
TRADE SHOW ATTENDING

MARKETING PLAN
13. DIRECT MARKETING
DATE TARGET MARKET OFFER DISTRIBUTION QUANTITY COST
14. Organization Chart

MARKETING PLAN
Managing Director
Resident Manager A. Managing Director Director of Finance
Sales Manager F.O Manager Housekeeper FB Manager Chief Eng. HRD Manager Chief
Accountant
15. MARKETING BUDGET

DESCRIPTIONS Last Year 2007 Forecast 2008 Budget 2009
Amount % Amount % Amount %
PAYROLL
- Salaries & Wages

MARKETING PLAN
- Other Benefits
TOTAL PAYROLL
OTHER EXPENSES
Uniforms Laundry
Uniforms
Printing & Stationary
Painting & Decorations
Promotion Materials
Telephone & Fax
Transportations
Data Processing
Postage & Telegram
Agents Entertainments
Marketing Fees
Advertising & Promotions
Broadcasting & Televisions
Traveling Expenses
Commission Travel Agents
Miscellaneous
TOTAL OTHER EXPENSES
TOTAL MARKETING

MARKETING PLAN
16. 2009 Advertising Briefing Form
1. Primary Marketing Objective(s)
I) ____________________________________________________________________________________________________________
II) ____________________________________________________________________________________________________________
III) ____________________________________________________________________________________________________________
2. What Are Your Key Selling Points?
I) _____________________________________________________________________________________________________________
II) _____________________________________________________________________________________________________________
III) _____________________________________________________________________________________________________________
IV) _____________________________________________________________________________________________________________
V) _____________________________________________________________________________________________________________
VI) _____________________________________________________________________________________________________________
VII) _____________________________________________________________________________________________________________
3A. Please Provide A Breakdown Of Where Your Business Comes From

MARKETING PLAN
Country 2008 2009
Primary Business Ave. Length Leisure % Ave. Length Business Ave. Length Leisure % Ave. Length
Traveler % Of Stay Of Stay Traveler% Of Stay Of Stay
I)
___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________
II)
___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________
III)
___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________
Secondary
I)
___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________
II)
___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________
III)
___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________ ___________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
Cont'd
3B. Please Provide A Breakdown Of Where Your Business Comes From
Airline Crew

MARKETING PLAN
2008 2009
Airline No. Of Rooms Airline No. Of Rooms
I) I)
II) II)
III) III)
IV) IV)
V) V)
VI) VI)
4. Percentage of Repeat Guests __________ %
5. Lead Times For Corporate Bookings ______ Days; Leisure Bookings ______ Days.
6. How Are Bookings Made At Your Hotel?
I) Internet _________ % II) Airlines (GDS) _________ % III) Travel Agents _________ %
IV) Corporate _________ % Local _________ % International _________ %
V) Wholesalers / Inbound Operators _________ % VI) Other _________ %

MARKETING PLAN
7. Seasonality Of Your Business
Month/Year Occupancy Special Reasons Forecasted Occupancy 2008

January ‘09 % %
February ‘09 % %
March ‘09 % %
April ‘09 % %
May ‘09 % %
June ‘09 % %
July ‘09 % %
August ‘09 % %
September ‘09 % %
October ‘09 % %
November ‘09 % %
December ‘09 % %
Year End* % %
(*Based on 8 months actual / 4 months forecast)
Comments On When You Feel You Ought To Advertise And Why
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
8. What Type Of Advertising Will You Require This Year?

MARKETING PLAN
∗ Image Ad Yes / No
∗ Meeting / Conference Ad Yes / No
∗ Seasonal Tactical Offer Yes / No Fall 09 _________, Winter 09 _________,
Spring 09 _________, Summer 09 _________.
∗ Executive Club Floor Ad Yes / No
Other ____________________________________________________________________________________________________________
__________________________________________________________________________________________________________________

MARKETING PLAN
9. Will You Want To Change Your Current Creative For Any Of The Above, And / Or Do You Need To Develop New Advertising?
If Yes, Please Explain:

____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
10. Key Messages
To Business Travelers To Leisure Market
_____________________________________________________ __________________________________________________________
_____________________________________________________ __________________________________________________________
_____________________________________________________ __________________________________________________________
_____________________________________________________ __________________________________________________________
_____________________________________________________ __________________________________________________________
11. What Is The Advertising Budget* For Fiscal 2009?

MARKETING PLAN
♦ Image US$__________________________
♦ Tactical US$__________________________
♦ Total Budget US$__________________________

Hotel Marketing Plan Template

Caricato da

Informazioni sul documento

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Hotel Marketing Plan Template

Caricato da

Copyright:

Formati disponibili

MARKETING PLAN

Page: -1 - © Drs. Agustinus Agus Purwanto, MM Website:

We are committed to creating memories of Bali as an island of paradise by being a fun,

 Creativity: Where others see limits, we create opportunities.

For this to achieve, we will foster an environment in which all our

Page: -3 - © Drs. Agustinus Agus Purwanto, MM Website:

B. Product and Services

The room types are:

The restaurant as follow:

Page: -4 - © Drs. Agustinus Agus Purwanto, MM Website:

From the personal observation of hotels at Tuban area as follow:

The Competitor1 is located in ____________ and closed by ___________

The room available is 312 rooms and the rate as follow:

Meeting Room capacity from 50 up to 300 persons

Page: -5 - © Drs. Agustinus Agus Purwanto, MM Website:

The Competitor2 is located in ___________ and closed by

The room available is 243 rooms and the rate as follow:

The Competitor3 is located in _____________ and closed by ___________

The room available is 137 rooms and the rate as follow:

Meeting Room capacity from 50 up to 300 persons

Page: -6 - © Drs. Agustinus Agus Purwanto, MM Website:

Overseas advertising budget will be used to support the Travel Agents

Local advertising budget will be used to support the Travel Agents

To identify and develop partnership alliance will major Tour Operator in

To identify and evaluate on emerging market opportunities with

To introduce “Conference Network” package to all corporate and

Bonus Scheme Program, will be given directly to major supporter i.e.,

Page: -7 - © Drs. Agustinus Agus Purwanto, MM Website:

Page: -8 - © Drs. Agustinus Agus Purwanto, MM Website:

3. COMPETITION ANALYSIS/ S.W.O.T. ANALYSIS

Competitor1 Competitor2 Competitor3 Our Hotel

Page: -9 - © Drs. Agustinus Agus Purwanto, MM Website:

3. COMPETETION ANALYSIS / S.W.O.T. ANALYSIS

OPPORTUNITI __________ __________ __________ __________ ___________

THREATS __________ __________ __________ __________ ___________

Page: -10 - © Drs. Agustinus Agus Purwanto, MM Website:

Hotel 1 Hotel 2 Hotel 3 Hotel 4 Our Hotel

Page: -12 - © Drs. Agustinus Agus Purwanto, MM Website:

Geographic Origin of Guest and Guest Nationality

Page: -13 - © Drs. Agustinus Agus Purwanto, MM Website:

6. ROOM SEGMENT REPORT

Unique Programs (Business)

Hotel Packages (Business)

Group Business (GB)

Individual Leisure (IL)

Unique Programs (Leisure)

Hotel Packages (Leisure)

Contracted Leisure Rates

Group Leisure (GL)

7. KEY CALENDAR YEAR 2009

MONTH DATE EVENT % Occupancy Target Market

8. MARKET SEGMENT PRODUCTIVITY

Room nights % Change Avg. rate % Revenue % Change

Page: -16 - © Drs. Agustinus Agus Purwanto, MM Website:

8. MARKET SEGMENT PRODUCTIVITY

A. Corporate & Business

8. MARKET SEGMENT PRODUCTIVITY

Page: -17 - © Drs. Agustinus Agus Purwanto, MM Website:

Room nights % Change Avg. % Revenue % Change

Page: -18 - © Drs. Agustinus Agus Purwanto, MM Website:

8. MARKET SEGMENT PRODUCTIVITY

8. MARKET SEGMENT PRODUCTIVITY

C. Hong Kong Restaurant:

# Of covers % Of Avg. food % Of Total food % Of

The Competitor1 is located in __ and closed by _

The Competitor3 is located in ___ and closed by _

OPPORTUNITI ___

THREATS ___