4-0 MULTIMEDIA

INFORMATION AND COMMUNICATION TECHNOLOGY

MULTIMEDIA PRODUCTION

PRE PRODUCTION

PRODUCTION

POSTPRODUCTION

ANALYSIS PHASE

IMPLEMENTATIO N PHASE

TESTING PHASE

DESIGN PHASE

EVALUATION PHASE

PUBLISHING PHASE

What is design phase?

The design phase is the second phase in multimedia production.

The design phase refers to the planning of the design of the multimedia program to be developed.

The course content, navigational structure, assets, approach and graphic design are developed in detail. There are two popular tools used in the design phase: Flow chart Storyboard

Screen design refers to how the multimedia program will look when it is displayed on the computer screen.

C A S P E R

- contrast - alignment - simplicity - proximity - emphasis - repetition

CONTRAST
The principle of contrast states that, if two items are not exactly alike then it makes them different. Contrast provides interest within a piece of graphic and keep observer entertained. For example: text colour should contrast against with the background colour.

ALIGNMENT
Refers to the arrangement of multimedia program elements on the screen. Example: graphic or text should be arranged at the most suitable position.

SIMPLICITY
Refers to the simple and easy way of presenting the multimedia program. Use accurate words for text and graphics as it is absolutely necessary to get your point cross. Example: Using a simple design with less graphics, animation and text makes the multimedia program more attractive and easy to understand.

PROXIMITY
Refers to the concept of grouping a similar or related element. Example: The arrangement of Main Menu and graphics must be in one group.

EMPHASIS
Refers to the creating the focus on the screen. It will highlight the important part of the screen to attract the users attention.

Techniques of emphasis object on a page Isolation -Elements in a work of art are grouped closely together, an object by itself stands out as a focal point. Text attributes -use highlight or bold face.

Example: One topic for one slide.

REPETITION
Refers to the concept of repeating the same texture, colour, size of font and style in the multimedia program. Repetition adds a visual interest into the multimedia program.

CASPER principles are use to make sure that the multimedia program is user-friendly.

FLOWCHART
Flowcharts can be used to describe how pages of the site or application relate to one another. Flow charts help multimedia developers to lay out the flow of a multimedia program

In the example of say No to drugs.

STORYBOARD
A design storyboard is an outline of what your web site will include before it is actually created. The storyboard needs to include the tittle, navigation button, content and graphics. Usually, the multimedia developers write a storyboard for the program based on the flow chart. Next multimedia developers produce the storyboard in detail.

In the example of say No to drugs.

EXERCISE

CREATE A STORYBOARD FROM THE ANALYSIS ABOVE:

ITEMS Project Tittle Problem

RESPONSE(S) My Self To produce informative and interactive multimedia Multimedia project containing text, audio, animation and graphic.

Possible solution

Target users

Student/classroom members

T2:info about me Background colour: blue Background audio: piano.midi

Design phase is the phase that create exactly what the program that will develop.

Two popular tools that usually use in design phase are flowchart and storyboard.
CASPER is refer to screen design principle. It is use to make sure all the message can be conveyed clearly to the audience or user.