Triple Bottom Line: Consists of profit, people and planet.

Companies are preparing three different and separate bottom lines, aiming to measure the financial, social and environmental performance of the corporation over a certain period of time. Companies use a triple bottom line to take account of the full cost involved in doing business. The first part of the triple line is the traditional measure of corporate profit, and the bottom line of profit and loss account. The second is the bottom line of a companys people account which measures how socially responsible an organization has been through out its operations. The third is the bottom line of the companys planet account and how environmentally responsible it has been. Southern Energy Management uses the triple bottom line as a business strategy. Growing awareness of corporate malpractice has forced executives in companies such as Nike and Tesco to reexamine their sourcing policies and controlling their ethical standards when it comes to the trade and manufacturing from suppliers such as Mexico and Bangladesh. TBL has made an impact on the fair trade movement, which aims to produce environmentally and socially fair products. Jessica Alba recently co-started an online company selling sustainable and non toxin baby products. Her main goal is to have a social and environmentally responsible company using a TBL as her foundation. Difficulty with the TBL lies within the measuring of all three separate accounts. It can be difficult to analyze the planes and people along side the profits of a company. Within a company all systems are involved in implementing TBL practices because of the wide range of measures that are covered in the areas of profit, people and planet.