JANUARY 2012 SPONSORSHIP OPPORTUNITIES

SUGAR MOUNTAIN FESTIVAL

To And Fro presents the second annual Sugar Mountain Festival (SMF). Conveniently placed in the heart of Melbournes city center, Sugar Mountain will spread across 4 days, including a main Festival day. SMF will boast a collective gathering of creative events that will take place within The Forum Theatre, Federation Square and ACMI. The Forum Theatre will host the Festival day, and will feature both international and Australian artists who will showcase both diverse music and visual arts, focusing on the natural meeting points between. The main festival day will be centered on live music, as well as a curatorial focus on leaders of installation art, new media, digital sculptures, cinemateques, and various audience interactives. Sugar Mountain Festival will be a cross-pollination of the artistic and musical offerings from Melbourne and abroad. Federation Square will host a multiple of events, using ACMI, Federation Square Atrium, Fracture Gallery* and No Vacancy Gallery. SMF will utilise these multi-faceted spaces with concurrent exhibitions that showcase the highlighted artists, both local and international visual artists. Additionally Sugar Mountain 2012 will incorporate an educational and developmental aspect. Filmmaker Vincent Moon will facilitate a night of tutorial, intimately discussing his works and conducting a Q & A. The inclusion of an interactive element is a very exciting addition; celebrated visual artists will conduct a workshop for both older and younger generations. Sugar Mountain is a place for creativity to be absorbed and celebrated. Above all, the creative minds from To and Fro are determined to create an environment that is convivial and interactive with performances and spaces that will remain with the audience long after the festival nale.

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SUGAR MOUNTAIN FESTIVAL 2012 DATES

JANUARY 2012 Thursday 12th Friday 13th Saturday 14th Sunday 15th Launch (exhibitions to run 12th 22nd) Atrium, No Vacancy Gallery, Fracture Gallery* Visual Artist Workshop @ No Vacancy QV Sugar Mountain Festival 2012 Forum Theatre Vincent Moon @ ACMI

First announcement: mid to late September 2011 Early bird tickets on sale: mid to late September 2011 Second and nal announcement: late October 2011 Full price tickets on sale: late October 2011

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 2011 LINEUP
Musical Artists VIrgo Four Aa Yellow Fever No Kids Qua Coolies Rat vs Possum Canyons Oscar + Martin Young Magic Collarbones Brous Galapagoose Twerps Otouto No Zu Visual Artists Thomas Campbell (Beautiful Losers) Leif Podhajsky Beci Orpin Neil Krugg Kelsey Brookes Steven Harrington Brett Chan

2012 LINE UP
1st release - 26th September Visual Artist release - 10th October Final release - 24th October

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The organisers are bringing new, intriguing acts from overseas, supporting our best local bands and mixing them with some of coolest visual artists from here and abroad to create a unique environment Faster Louder

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TARGET MARKET <CHANGES TO COME>

There are no demographical restrictions on the Sugar Mountain Festival attendee. Sugar Mountain Festival has proved to be a leader in a new wave of cultural experiences that appeal to and exist for a discerning crowd that have the power to shape Melbournian culture over wide cross section of demographics. With direct access to our attendees through on site activation as well as during the festival lead up, through brand recognition via our advertising mediums such as magazines, newspapers, pamphlets, social media, radio and online

VENUE DESCRIPTIONS
The Forum Theatre, Federation Square and ACMI exist in the Heart of Melbourne and are in themselves artistic expressions of Melbourne artistry. Each is central to the CBD, which provides an average pedestrian foot-ow of 224,000 daily, resulting in a huge platform for advertisement purposes. Federation Square is home to the best celebrations in Melbourne and hosts over 2,000 events each year. Sugar Mountain will be using its prime spaces to provide experiences that appeal to all the senses. With unique and interactive indoor and outdoor areas as well as a mega screen to be used for coverage and sponsor advertisement purposes, Federation Square will assure unparalleled exposure to an audience that reaches further than just the paying festival attendees. The Forum Theatre boasts exposure from both Flinders Street and Russell Street. The venue caters for up to 1500 attendees. There will be branding opportunities in the entrance, on the mezzanine area, media room and throughout bar service points.

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ADVERTISING/PROMOTION OPPORTUNITIES
We will use: Radio, online and print media presenting partners. Strong street presence through innovative marketing techniques and poster distribution Remote Control Records conducting our festival publicity and Federation Square producing our satellite show visual art based publicity to cover many different socio-economic and cultural communities. Sponsors will have the ability to have their branding on: Collateral Apparel Ticket Website Social media Launch Party Opening night (Federation Square) At the Forum Theatre (festival day)

Onsite/Venue A promotional video will be created and displayed on the Federation Square screen in the Atrium (2000 people per day) and it will enable sponsors to have rolling footage of their brand/logo. Internet The use of social media and the Internet is an integral medium for the advertising of Sugar Mountain Festival. The website for Sugar Mountain 2011 saw impressive results with over 32,000 visits, 113,000 page views in a 6 week period and an average of 02:28 minutes per visit.

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2011 SUGAR MOUNTAIN REVIEWS

Faster Louder A day marked by drumming, art-y music and a strong visual aspect, the inaugural Sugar Mountain is a success. We can only hope that it continues to be supported: the organisers are bringing new, intriguing acts from overseas, supporting our best local bands and mixing them with some of coolest visual artists from here and abroad to create a unique environment Spook Mag Online Well, let us welcome the new wave; Sugar Mountain Festival is not about making money or delivering a predictable line-up. Its different. Its special. Its the one your mum told you would happen when you least expected it. Sugar Mountain is a festival that will not only showcase the musically talented, but also the visually artistic. Australia hasnt been offered a festival such as this before Australian Infront Damien Aistrope Over the weekend I had the opportunity to y down to Melbourne and cover the art/music festival Sugar Mountain for Australian Infront. I can honestly say that it was the best festival I have been to. The mix of amazing bands, the gallery lled with high prole artists, the live visuals (insane), the venue incredible. Most denitely a festival to keep an eye on in future years and certainly a benchmark for other promoters

Australia hasnt been offered a festival such as this before Spook Mag Online a benchmark for other promoters Australian Infront

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WORKING WITH THG

Talking Heads Group has been managing commercial rights partnerships since 2006. Over this time, we have garnered an excellent understanding of our audience and what comprises the rollout of an exceptional sponsorship program. When you sponsor a THG property, you get a full service sponsorship agency as part of the acquisition fee. SPONSORSHIP CONTACTS Anthony Hocking Talking Heads Group Director Mob: 0418 198 186 Email: hockers@talkingheadsgroup.com.au Georgia Moore Talking Heads Group Director Mob: 0401 951 383 Email: georgia@talkingheadsgroup.com.au

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