Aravali Institute of Management

Questionnaire for Consumer

Name:

_____________________

Place: _______________________

Age (in years): ______________

Gender:

Male / Female

E-mail: _______________________

Contact No.:___________________

(1) Do you prefer wearing branded shoes?

(a) Yes (b) No
(2) When do you usually make a purchase of sport shoes?
(a) On sports events (b) On sale & discount offer
(c) On festivals & occasion
(d) If any other specify
_______________________________________________________________________
(3) What informs you about the brand of sports shoes available in the market?
(a) Advertisements
(b) Hoarding
(c) Newspapers
(d) Websites
(e) If any other specify
_______________________________________________________________________
(4) Is there any effect of advertisements when you want to purchase sport shoes?
(a) Yes (b) No
(5) Do you consider the brand ambassador of the product before you make a purchase?
(a) Always
(b) Sometimes
(c) Cannot say
(6) How often you buy the same brand of sports shoes?
(a) Always
(b) Occasionally
(c) Cannot say
(7) How much money do you spend for branded sports shoes?
(a) Rs. 500 to Rs.800
(b) Rs. 800 to Rs.1100
(c) Rs. 1100 to Rs.1400
(d) Rs. 1400 to Rs.1700
(e) Above Rs.1700
(8) Will you purchase the same brand if the price and quality is reduced?
(a) No
(b) If Yes, please specify
_______________________________________________________________________
_______________________________________________________________________
(9) What factor influence you the most before you buy sport shoes?
(a) Price
(b) Quality
(c) Brand name
(d) Durability
(e) Comfort

(f) All of the above

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(10) Name any five brands of sport shoes that you can recall now:
(a) ____________________
(b) ____________________
(c) ____________________
(d) ____________________
(e) ____________________
(11) How would you define the attributes for the following brands
Nike___________________________
Adidas_________________________
Puma__________________________
Reebok________________________
Other (Please define) _____________________________________________________
(12) Identify the logo and name the brand:

___________

__________

_____________

_________

___________ __________

(13). Identify the punch line and name the brand

Just do it!

__________________________

Forever sport

__________________________

Impossible is nothing __________________________

I am what I am

__________________________

(14) Which branded sports shoes best suits to your personality?

(a) Reebok
(b) Adidas
(c) Nike

(d) Puma

(e) If any other specify

_______________________________________________________________________
_______________________________________________________________________

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