Project Report On Comparative Study On Videocon d2h Amp Tata Sky Final

[comparative study on VideoconD2H & TATA sky ]
SUBMITTED TO: S.R.S first grade college chitradurga

FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT BACHELOR IN BUSINESS MANAGMENT(B.B.M.) SESSION 2010-2013 PROJECT GUIDE:
MR.DEppaK DISOZA SubmiTed by: netravATHI.K.g Roll no. M0327014 b.b.m. 6th sem
S.R.S FIRST GRADE COLLEGE
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ACKNOWLEDGEMENT
It gives immense Pleasure & Happiness to acknowledge my deepest sense of gratitude First of all I would like to thank GOD almighty for everything, I am towards all those who helped me in successful completion of this project.also grateful to our PRESIDENT Sir Mr.LINGAREDDY, Group Vice PRESIDENT Mrs. SUJATHA LINGA REDDY, PRINCIPAL MR.K.R.HEMANTH KUMAR SIR, for their able guidance.. Special thanks to my project guide MR.DEEPAK DISOZA, My Family & Friends for their continuous guidance, support & motivation without them my project report would not have been completed.
Netravathi.K.g
Roll no. MO327014 B.B.A. 6th SEM
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DECLERATION
I, Netravathi.k.G student of B.B.M 6th sem (university roll
no.M0327014) at SRSFGC hereby declare that I have completed my research report on the topic titled A COMPARATIVE STUDY OF VIDEOCON D2H &,TATA SKYas a compulsory part of my course curriculum. The information provided in the report is original and has not been copied from anywhere. This report is not submitted to any other university/institute for the award of any other degree/diploma.
Netravathi.K.G
Roll No:-M0327014
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COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY
Executive Summary
The development of the Direct to home sector has experienced a major process of transformation in terms of its growth, technological content and market structure in the last decade. Any company which is successful is because of their reach among customers which is possible through the effective tools through which a company communicates and attract its customer. Videocon d2h & Tata Sky is the most famous brand and has a sophisticated place and market leader position in the mind of customer. This is due to its strong brand image. The attempt behind this project was to find out the effectiveness of Videocon d2h & Tata Sky as a brand over the retail outlets and its competitor position over these outlets, so that company would be able to find out its lagging area and can focus more effectively to target more and more customer and to communicate them more easily. In the year 2004 Tata Sky was incorporated but was launched only in 2006. It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake It currently offers close to 196 channels (as of December 2010) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky - HD) and interactive services also.
S.R.S FIRST GRADE COLLEGE CHITRADURGA Page 4
In the clash between these two pioneers of the Indian DTH industry, it seems as of now that Tata Sky is slowly taking the lead, with more emphasis on new technology (as showcased by their effort at DVR recording and MPEG-4 compression), Tata sky seems to be uninterested for now, but with more and more people switching to Videocon d2h, they may have to take drastic action soon.
S.R.S FIRST GRADE COLLEGE CHITRADURGA
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INDEX
Introduction Company Profile Videocon d2h Tata Sky Importance and Scope Research Objectives Hypothesis Research Methodology Findings Suggestions Limitations Webliography Annexure
Questionnaire
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INTRODUCTION
DTH services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion. In 1997, the government even imposed a ban when the Rupert Murdoch-owned Indian Sky Broadcasting (ISkyB) was about to launch its DTH services in India. Finally in 2000, DTH was allowed. The new policy required all operators to set up earth stations in India within 12 months of getting a license. DTH licenses in India cost $2.14 million and will be valid for 10 years. The companies offering DTH service will have to have an Indian chief and foreign equity has been capped at 49 per cent. Today, broadcasters believe that the market is ripe for DTH. The prices of the dish and the set- top box have come down significantly. Overall investments required in putting up a DTH infrastructure has dropped and customers are also reaping the benefits of more attractive tariffs. The major thing that DTH operators are betting on is that the service is coming at a time when the government is pushing for CAS (conditional access system), which will make cable television more expensive, narrowing the tariff gap between DTH and cable. Some of the features of DTH service are as following: DTH offers better quality picture than Cable TV.
DTH can reach remote areas where terrestrial transmission and cable TV have failed to penetrate. DTH has also allows for interactive TV services such as movie-ondemand, Internet access, video conferencing and e-mail. India currently has 6 major DTH service providers and a total of over 5 million subscriber households. Out of these Videocon d2h and Tata Sky are the main market holders. Videocon d2h is a DTH satellite television provider in India based in Mumbai, using MPEG-4 with DVB S2 digital compression technology Videocon Leasing & Industrial Finance Limited was incorporated on 4th September, 1986 as Adhigam Trading Private Limited. In terms of the necessary resolutions Passed under Sec. 21 of the Companies Act, 1956, the name of the Company was changed to Videocon Leasing & Industrial Finance Limited on 14th February, 1991. The Company received a fresh certificate of incorporation from the Registrar of Companies, Gujarat at Ahmedabad on 14thFebruary, 1991. Videocon d2h launched May 1, 2009. it came with a very good strategy for selling both of its electronic products like TVs DVDs along with the new set top box. This is offering direct to TV with out any set top box also. Only
the antenna is enough, it also came with DVD which is connected directly to the TV or antenna is connected to DVD which gives a best quality of out put. Whereas, in the year 2004 Tata Sky was incorporated but was launched only in 2006. It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake It currently offers close to 196 channels (as of December 2010) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky - HD) and interactive services also.
Videocon D2H
Videocon d2h, the DTH arm of Videocon group is the fastest growing DTH service provider in India. Videocon d2h has 400+ Channels and Services on its platform. It uses MPEG 4 DVBS -2 technology. It has many features like Multiple Tickers, 12 PIP Mosaic, 21 Active Music Audio Video Channels, d2h movies. It carries 15 sports channels and all GEC channels on its platform. Videocon d2h has been awarded the 4th most successful brand launch of the year 2009 across all product categories in the Brand Derby survey carried out by Business Standard. Along with HD, subscribers will also be able to enjoy 3D content and experience the new world of television entertainment on our HD-Digital Video Recorder with 3D.
In addition to all popular television channels, the Videocon d2h platform will offer many new features and interactive services, thus providing a wonderful viewing experience to consumers.
Vision To be a DTH category innovator with most advanced products and services Mission To strive towards making brand Videocon d2h, the highest top of the mind recall in the DTH category with strongest brand equity and most satisfied customer base
Technology and Infastructure We use state-of-the-art MPEG-4 technology, which permits high compression for video and DVB-S2 technology, which allows more efficient transmission of satellite signals. We currently lease eight transponders with the Ku-band space capacity on the ST-2 satellite of SingTel. This technology and access to these eight transponders allows us to transmit over 400 channels and services. To consolidate programming content, ensure its digital quality, and transmit that content to our satellite transponders, we have a digital broadcast center, located in Greater Noida. Substantially all of the functions necessary to provide satellite-delivered services occur at our digital broadcast center. Programming is received by our digital broadcast center from channel or content providers via satellite, which is then decrypted. Equipment at our digital broadcast center then digitizes, compresses, multiplexes, compresses and encrypts all of our programming signals into digital video streams prior to uplink to the ST2 satellite of SingTel. The equipment we use has been sourced from vendors who we believe are industry leaders such as Harmonic International Limited for compression, Evertz Microsystems Limited and Harris Communications Limited for baseband, Irdeto B.V. for encryption and General Dynamics SATCOM Technologiesfor uplink. We also operate a subscriber management system at our digital broadcast center in Greater Noida.
We entered into the Ku-Band Lease Agreement, with the Department of Space for the lease of Ku-band space segment capacity on the ST-2 satellite of SingTel. We currently lease eight 54 Mhz transponders of the ST-2 satellite. Under the Ku-band Lease Agreement, the Department of Space is required to make available to us the Ku-band space segment on a 24 hours a day, seven days a week basis, for the period of the lease and in the event of any technical non-compliance of a satellite transponder, the Department of Space is required to provide an alternate transponder to us at the same orbital position with similar technical performance and specifications. We are not allowed to assign any of our rights or delegate any of our obligations under the Ku-band Lease Agreement without the prior consent of the Department of Space. Further, we are not allowed to sub-lease the leased capacity without the prior consent of the Department of Space, except to group companies and affiliates. Under the Ku-band Lease Agreement, we are required to pay to Antrix Corporation, the commercial division of the Department of Space, the cost of transponder provisioning charges for eight transponders on the ST-2 satellite, contract management charges and the amount of income tax to be withheld on the full transponder provisioning cost, as applicable. The Ku-band Lease Agreement will stand terminated if the DTH license granted to us by the MIB is not renewed after expiry or is cancelled by the Government of India. Any termination of the Ku-band Lease Agreement due to non-fulfillment of payment obligations by us or due to cancellation or non-renewal of the DTH license does not absolve us of liabilities incurred under the Ku-band Lease Agreement, accrued till date of termination. Upon the termination of the Ku-band Lease Agreement or upon the end of the lease period, the use of the leased capacity so terminated or expired unconditionally reverts to the Department of Space.
Satellite link
Videocon d2h has 8 transponders on Satellite ST-2. Videocon d2h is aligned at 88 East on the Clark Belt. It has the best Satellite Footprint across India covering even the remotest area which in turn makes its signals best in the industry
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ST-2 is a telecommunications satellite made by Mitsubishi Electric. It was launched on May 20, 2011 atop an Ariane 5 ECA rocket from ESA's Guiana Space Centre in a dual-launch mission withGSAT-8. a ST-2 is a replacement for the ST-1 satellite. It is built around the DS2000 spacecraft bus. It is in geosynchronous orbit at 88 deg. East, and is operated by the ST-2 Satellite Ventures joint company of Singapore Telecommunications(SingTel) and Chunghwa Telecom Company. It provides relay services over the Middle East, Central Asia, India and Southeast Asia performance (i.e. high receiver G/T figures) allows the use of small uplink antennas and/or amplifiers.
Salient Features of ST-2

1. Versatile Ku-band and Ka-beams can be easily cross-strapped or interconnected, offering enhanced connectivity throughout Asia with complete access to Europe and the United States through New Skies global network. 2. Higher transmission power enables customers to use smaller antennas (75-90cm) or obtain higher throughput with existing antennas. 3. ST-2 is a telecommunications satelliteis also equipped with extra onboard redundancy for critical units, minimizing risk of single-point failure throughout the projected 14-year operational life of the satellite. 4. Ideally suited for DTH and emerging broadband applications.
Transponder & Capacity
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Satellite TV and radio channels are transmitted back to earth via a transponder on a satellite. St-2 videcon d2hs service satellite has more than 60 high-power 36 MHz -equivalent Ku-band transponders that are tailored towards direct-to-home (DTH) and multimedia services. Additionally, up to 15 highly linear zed transponders can be assigned to each of the six beams to respond to changing market demand. Each Kuband beam is formed by an independent high-gain antenna system, offering 51-53 dBW in key markets.
Technology Used
(Moving Picture Experts Group) MPEG 4 DVBS -2
technology is a standard for "the generic coding of moving pictures and

associated audio information". It describes a combination of lossy video compression and lossy audio data compression methods which permit storage and transmission of movies using currently available storage media and transmission bandwidth.
MPEG 4 DVBS -2 technology is widely used as the format

of digital television signals that are broadcast by terrestrial (over-theair), cable, and direct broadcast satellite TV systems. It also specifies the format of movies and other programs that are distributed on DVD and similar discs. As such, TV stations, TV receivers, DVD players, and other equipment are often designed to this standard. MPEG-4 was the
second of several standards developed by the Moving Pictures Expert Group (MPEG) and is an international standard (formally ISO/IEC 144962). Parts 1 and 2 of MPEG-4 were developed in a joint collaborative
team with ITU-T, and they have a respective catalogue number in the ITU-T Recommendation Series. Despite being generally well received, MPEG-4 Part 2 has drawn some criticism. FFmpeg's maintainer Michael Niedermayer has criticised MPEG-4 for lacking an in-loop deblocking filter, GMC being too computationally intensive, and OBMC being defined but not allowed in any profiles among other things.[12] Microsoft's Ben Waggoner states "Microsoft (well before my time) went down the codec standard route before with MPEG-4 part 2, which turns out to be a profound disappointment across the industry - it didn't offer that much of a compression advantage over MPEG-2, and the protracted license agreement discussions scared off a lot of adoption. I was involved in many digital media projects that wouldn't even touch MPEG-4 in the late '90s to early '00s because there was going to be a 'content fee' that hadn't been fully defined yet."[
Key People
Mr. Saurabh Dhoot (Managing Director & Head of Business)
TARIFF VIDEOCON D2H

Base pack
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All new and improved Videocon d2h packages are here to give you best entertainment at unmatched prices! Keeping in mind the varied needs of our diverse subscribers we have redesigned our packages for a joyous and wholesome viewing experience. Packages in North and South of India have the right mix of Hindi, English, International and Regional channels so that your entertainment gets complete, in true sense.
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Advantages: The dish antenna is installed at an appropriate location on the roof (terrace / balcony or suitable location). It is connected to the Set Top Box (STB) through a cable which in turn is linked to the computer / television set.
Then the Viewing Card is inserted into a slot in the STB. The encrypted signals are received from the satellite on the dish antenna and are transmitted to the STB . The viewing card decodes these signals.
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Interactive Services
D2H MOVIE S Now you get to make your own movie show timings. Watch the latest blockbusters anytime of the day that you choose. Go on, stars are now on demand, bring them home when you want! Tune in now and change the way you watch movies forever! GAMING and PUZZELS With videocon d2hs 24x7 gaming portal, games active, dont just watch tv. Start playing on it. ACTIVE MUSIC Introducing MOD Non-Stop! A monthly pack in which you can enjoy 16 Bollywood blockbusters at just Rs. 30 per month. Thats less than Rs. 2 per
Mr Anil Khera CEO Videocon Joins as CEO of Videocon D2Hndia Limited

Videocon d2h Limited announced the appointment of Mr. R.C. Anil khera as the CEO of the company. Anil Khera initiated his career with Videocon Group in 1985 and the progression has confirmed to trail-blazing feats at various managerial
and leadership positions. The journey of 30 years of experience in sales and marketing in consumer durables Industry was interesting, challenging, rewarding and a great learning experience. Khera was appointed as CEO for the first service company of Videocon group namely Bharat Business Channel Ltd. (Videocon d2h) in 2008. In Jan 2010, Videocon d2h started pan India operations. Videocon d2h ,the last entrant into the DTH market, in no time has established its place to build on its regional content advantage and new HD functionality to drive growth. Currently, Videocon has 6.5 million gross subscribers with 13 per cent market share. Khera also heads the PE Electronics Ltd. PE Electronics Ltd is a new business unit that brings together two premium brands Philips (range of television products) and Electrolux (range of Home Appliances) that complement each other as a single entity under a unique brand licensee agreement
Reliability
Videcon D2H is Indias largest and fastest growing DTH platform experiencing exceptional growth since launch of its DTH operations in 2009. Renowned for its unique security record, content security provider aim electronics & communication has provided the platform with smart cards for 7 years. To date, Videocon d2h has demonstrated a significant impact on the Indian market with 8.9 million Aim electronics & communication. Videocon d2h is market leader in the highly competitive Indian pay-TV market, both in size and scale of growth.
Together with our long-term content protection Aim electronics & communication and Videocon d2h is setting DTH standard in Indian
market, says Mr. Rajiv Khattar, President of Projects, Videocon d2h. Aim electronics and communication continues to provide Videocon d2h with seamless cooperation a videocon d2hnd the core business benefits necessary to even further develop and manage the highly successful Videocon d2h platform; reliability, dependability and the
trustworthiness. In Delhi for the contract signing, CEO of Aim electronics and communication, said videoco d2h is a market leader and highly innovative DTH operator. Aim electronics and communication is pleased to continue our long-standing partnership providing Videocon d2h with world-class content protection and the flexibility needed for bundling the best products and services for sustaining and growing a successful operation. Aim electronics and communication provides Videocon d2h with full operational security as well as renowned Aim electronics and communication fingerprinting and chipset pairing technology. Videocon d2h provides subscribers with the next level of entertainment with futuristic features, such as EPG (Electronic Programme Guide), parental lock, games, 268 channels, interactive TV and movie on demand. Aim electronics and communication provides the content security necessary to ensure operational success.
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Communication & Marketing strategy
Positioning: "Videocon d2hs tagline initially was Direct Hai Correct Hai
which was later changed to Digital DTH Service in Nov 2011.
Use brand ambassador extensively to convey brand image Advertising & Marketing Strategy Videocon d2h 1 Segmentation: Launch as per area, region, geographical location etc. 2 Target: Both rural n Urban Consumers Sec B, B+ and above 3 Price Benefits and Advantage 4 Be attractive with new advertising and new promotional offers at festival seasons 5 Create Word of mouth publicity 6 360 degree approach 7 TVC, Print, Radio, outdoor, point of sale etc. 8 Reinforcing attributes of the brand and reiterate its positioning
9 Emotional Appeal
Benefit of choice
Media Planning
Broadcast Timing
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As it is targeted to common people who existing users are of cable tv. Mainly, these people are showing the entertainment channels such as Zee TV, Sony TV, Zee Cinema, etc. channel. And for that the broadcast time mostly prefer for in between the TV serial or Movie. There is no fix time. Time duration of advertisement The timing of the ad is 44 seconds. Due to constraints of budget and broad casting frequency the company has to edit the time duration of ad. Frequency of advertisement There is no any particular frequency. It depends on the situation and movie time.
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TATA company Profile

The Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India. It has interest in steel, automobiles, information technology,
communication, power, tea and hospitality. The Tata Group has operations in more than 80 countries across six continents and its companies export products and services to 80 nations. The Tata Group comprises 114 companies and subsidiaries in seven business sectors. In the year 2004 Tata Sky was incorporated but was launched only in 2006. It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake It currently offers close to 196 channels (as of December 2010) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky - HD) and interactive services also. The company uses the Sky brand owned by British Sky Broadcasting In October 2008, Tata Sky announced launching of DVR service Tata Sky+ ( Tata Sky+ is a premium set-top box-cum-Personal Video Recorder or even known as DVR Digital Video Recorder that allows recording up to 130 hours of live TV, recording one programme
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while watching another, pause, fast-forward and rewind a live telecast and review a TV programme. Also Tata Sky+ provides service using MPEG-4 digital compression technology.) which allowed 90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing subscribers. In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 75%. STARs parent company, News Corporation, owns an International group of DTH businesses that include Sky Italia in Italy and Foxtel in Australia. Tata Sky's MD & CEO Vikram Kaushik. Vikram Kaushik has more than 30 years experience in consumer sales and marketing. He worked for some of Indias largest international companies, and has participated in their operations in Asia, Europe and the US.
Tata Sky HD
Tata Sky HD was launched on June 14, 2010, and has channels in their native resolution of 1080i or 720p. The STB is compatible with 5.1 CH surround sound as well. The service currently offers four HD channels - National Geographic Channel HD, Discovery HD, Showcase HD (Pay Per View) , Star Plus HD (upscaled SD channel) and Neo
Cricket HD (Event Based). More channels such as Star Movies HD and other popular sports channels in HD format are expected to be added soon.
Satellite used
INSAT-4A
Launched in December 2005 by the European Ariane launch vehicle, INSAT-4A is positioned at 83 degree East longitude along with INSAT-2E and INSAT-3B. It carries 12 Ku-band 36 MHz bandwidth transponders employing 140 W TWTAs to provide an EIRP of 52 dBW at the edge of coverage polygon with footprint covering Indian main land and 12 C-band 36 MHz bandwidth transponders provide an EIRP of 39 dBW at the edge of coverage with expanded radiation patterns encompassing Indian geographical boundary, area beyond India in southeast and northwest regions.. Tata Sky, a joint venture between the TATA Group and STAR uses INSAT-4A for distributing their Direct To HomeDigital Television services across India
Technology Used
(Moving Picture Experts Group) MPEG-2 is a standard for "the generic coding of moving pictures and associated audio information". It
describes a combination of lossy video compression and lossy audio data compression methods which permit storage and transmission of movies using currently available storage media and transmission bandwidth. MPEG-2 is widely used as the format of digital television signals that are broadcast by terrestrial (over-the-air), cable, and direct broadcast
satellite TV systems. It also specifies the format of movies and other programs that are distributed on DVD and similar discs. As such, TV stations, TV receivers, DVD players, and other equipment are often designed to this standard. MPEG-2 was the second of several standards developed by the Moving Pictures Expert Group (MPEG) and is an international standard (ISO/IEC 13818). Parts 1 and 2 of MPEG-2 were developed in a joint collaborative team with ITU-T, and they have a respective catalog number in the ITU-T Recommendation Series. While MPEG-2 is the core of most digital television and DVD formats, it does not completely specify them. Regional institutions can adapt it to their needs by restricting and augmenting aspects of the standard. See Profiles and Levels.
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TATA SHARE
SKYS
MARKET
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DISTRIBUTION CHANNEL BY TATA SKY
First DTH Company having ISO 27001:2005 accreditation

In March 2009, Tata Sky became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security. ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS). The assessment for the certification was conducted by Intertek Systems Certification, the management systems business unit of Intertek Group. This certification confirms that every transaction carried out through Tata Skys IT systems is highly secure.
INVESTMENT BY TATA
Escalating competition in the direct-to-home (DTH) market has pushed up the project cost of Tata Sky, the joint venture between the Tata group and global media baron Rupert Murdoch's Star India, by a third. From the initially envisaged Rs 3,000 crore, Tata Sky's project cost has moved up to Rs 4,000 crore.
HEADQUATER TATA SKY

3rd Floor, Bombay Dyeing AO building, P B Marg, Worli, Mumbai, India
KEY PEOPLE
Mr. Vikram Kaushik (Managing Director and CEO)
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Vikram Kaushik is one of the most fashionable CEOs in the media business. The cut of his suit and the colour coordination of his shirts and ties are always perfect. A self-confessed shopaholic, Kaushik has the air of an elegant, somewhat fastidious, gentleman about town
Harit Nagpal of Vodafone to take over as Tata Sky MD

Tata Sky on Monday said that Harit Nagpal of Vodafone would succeed Vikram Kaushik as its Managing Director as the latter would retire on December 31. "Vikram Kaushik, Managing Director of Tata Sky Limited, will retire on December 31, 2010. Kaushik will be succeeded by Harit Nagpal, who is currently the Group Marketing Director, Vodafone, plc," a press release issued here stated. Kaushik has led the company since its inception in 2004 and under his leadership Tata Sky has emerged as the leading DTH brand in the country, it said. Nagpal will join the company in August 2010 in order to facilitate a smooth transition at Tata Sky, the release said. Nagpal comes with 25years experience of which nine-years have been with Vodafone. Tata Sky Ltd is a JV between the Tata group and STAR and offers subscribers over 191 channels and interactive services in DVD quality picture and CD quality sound.
Brand ambassador Tata Sky Ltd., the JV between the TATA Group and STAR, has signed Aamir Khan, one of Indias highly acclaimed actors, as a brand ambassador. Aamir Khan is the highest-paid brand ambassador today.
BRAND AMBASSADOR TATA SKY

Aamir Khan, one of Indias highly acclaimed actors, as a brand ambassador. Aamir Khan is the highest-paid brand ambassador today. His contract with Tata sky is for 20months.Speaking about Aamir Khan as the brand ambassador for Tata Sky, Mr. Vikram Kaushik, CEO & Managing Director, Tata Sky Ltd. said, Aamir makes a perfect fit
with the Tata Sky brand values of trust, high-quality entertainment and innovation. As our brand ambassador, he will be instrumental in communicating the benefits of Tata Sky to consumers across the country. It is our privilege to be associated with an actor of the highest calibre and excellent standing in the entertainment industry. Aamir Khan will feature across all Tata Sky brand and product communication including advertisements on TV, Print, Outdoor, Radio and other mediums. Commenting on his association with Tata Sky, Aamir said, I am delighted to be associated with Tata Sky. Since its launch, Tata Sky has redefined television viewing in India and I am proud to be associated with a brand that epitomizes continued innovation and excellence in home entertainment.
INTERACTIVE CHANNELS
Active English
This service will help housewives improve their English conversational skills, vocabulary and pronunciation from the comfort of their homes, at a time most convenient to them. With Active English, they can learn how to converse confidently in English in day to day
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situations like PTA meetings, malls, banks etc. and many more. The medium of instruction for this service is Hindi. Lessons learnt through the week can be revised on weekends. The content for this service is provided by British Council.
Active Mall
Now, you can buy electronic appliances, household goods and even mobile ringtones & wallpapers, at the press of a button! Thats right, with Actve Mall on Tata Sky you can shop from the comfort of your home at a time most convenient to you. Avail of attractive prices on all products
Active Wiz kids

Designed specifically for preschoolers, Active Wiz kids is a television based service that aims to continue a childs learning process at home through a host of fun learning games, rhymes and art & craft activities. Now children can also enjoy their favourite Disney characters
Active Stories
A television based story book that children can read and listen to at their own pace. The service features new stories in English and Hindi everyday from the likes of Panchatantra, Jataka Tales and Hitopadesh.
Now children can also enjoy their favourite Disney characters like Mickey Mouse, Cinderella, Aladdin, Winnie the Pooh and more on Active Stories. You will now be able to listen to your favourite stories in six languages - English, Hindi, Tamil, Telugu, Bengali and Marathi
Active Learning
Active Learning powered by Encyclopaedia Britannica is a quiz based service aimed at children in the age group of 7-12 years. Through daily quizzes and interesting sections like Did You Know and This Day in History, the service aims at improving a childs general knowledge.
Active Cooking
On Active Cooking you can get your favourite recipe when you want at the press of a button. The service features 9 new and easy-tocook recipes daily, from master chefs across the country including Sanjeev Kapoor. Also, get a new handy kitchen tip every day.
Active Darshan
Shirdi Saibaba/Iskcon/Siddhi Vinayak/Kashi Vishwanath/SVBC) ( Get darshan of the ISKCON temple, Juhu and the Shirdi Sai Baba
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temple on your television, throughout the day. This new service is brought to you in partnership with STAR News.
Active Games
On active games there are lot many options of games to choose from.
Actve Doordarshan
DD Gujarati/ DD Saptagiri/ DD Punjabi/ DD Kashir
Actve Star News

Control how and when you want to watch the news. Go directly to: headlines, top stories, features.
TARIFF - TATA SKY

Tata Sky presents you with 'TruChoice Packages' - a new set of channel packages that lets you choose the channel package you like! Subscribe to the Annual Mega Pack or decide on one of the Popular Packs and then choose any or all the Optional & Regional packages you want to watch. You can also watch blockbuster movies on Showcase that can be ordered with any of the Packs. Get the best of entertainment right at your home in three simple steps.
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Tata sky in headlines

The company said that its first-of-its-kind, no conditions apply offer will redefine the DTH landscape in the country. It surely would, as Tata Sky has slashed the price of its set-top box by almost 40 per cent to Rs 999. Competitors provide set-top boxes at Rs 1,400 to Rs 1,800. Tata Sky is convinced it has taken the right path and its pricing strategy isnt something that it has adopted for the first time. We were the first to break the Rs 100 price barrier in packaging; first to introduce HD service at an unimaginable price point and now, the first to provide a world-class quality DTH service at an affordable price point. Our service will now be affordable for consumers across all strata of the society, says Vikram Mehra, chief marketing officer, Tata Sky. The company claims a subscriber base of 5.5 million, making it the third largest DTH player. Mehra also says reducing the price of hardware does not mean the company, a joint venture between Tata Sons and News Corporation, will reduce the price of channel packs as well. The company has left the minimum subscription charges unchanged at Rs 160 per month. He is banking on a huge increase in subscription to the DTH providers value-added services. Interactive services like ACTIVE
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English and ACTIVE Cooking, for which the operator charges Rs 30 per application, have more subscribers in Tier II and Tier III cities than in urban areas. With our differentiated content, we will continue to earn sizeable revenue than competition.
TATA SKY launches Active Games

In a bid to make your TV the new playground, Tata Sky Ltd in association with Hungama Game Studio has launched its gaming service - Actve Games. The service aims at providing over 50 different games throughout the year on Tata Sky Actve Platform, with at least 6 of them to be enjoyed daily. The games will cater to all age groups across multiple genres such as sports, action, adventure, arcade, cards and racing, among others. Tata Sky will constantly update the catalogue for its growing subscriber base of over 6 million connections. The most exciting of these games is the exclusive Yuvraaj Singh Cricket Championship game, said Vikram Mehra, CMO, Tata Sky, adding, At present the games offered on most DTH platforms are quite basic. Tata Sky, however, is introducing a completely new breed of TV gaming on its Actve Games platform. This opens up a huge market not only in larger cities, but also in the Tier II-Tier III cities and small towns.
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With DTH gaining a very strong foothold into the Indian pay-TV market, gaming could be the next big step after education. Commenting on the partnership, Neeraj Roy, managing director and chief executive officer of Hungama Digital Media Entertainment Pvt Ltd, said, The concept of gaming has caught up well in India and is gaining rapid pace. The worldwide gaming market is expected to reach $42 billion by 2010, growing at a CAGR of nearly 18 percent over 20062010. At Hungama Game Studio we have created a bouquet of games that are engaging and addictive for the average gaming enthusiast. Since the launch, the Actve Games pack has been getting an overwhelming response and with the availability of fresh content every week, we at Hungama Game Studio hope to provide them with the ultimate gaming experience in the comfort of their own home. The DTH market in India is relatively nascent, but is getting crowded very quickly and holds high potential for growth. The future of competition in the DTH market is not going to be in the core DTH service or the subscription cost, but the quality of the value added services the provider offers its customers.
Tata Sky crosses six million subscriber mark sept 30 2010

We have received tremendous response from the market and have crossed six million subscribers. We are poised for further growth in the coming months, especially on the back of interactive services that we have launched," Tata Sky Chief Marketing Officer Vikram Mehra told reporters.
850 schools use Tata Sky Actve Education

Tata Sky has added a new lingo to our everyday conversation-isko laga dala toh life jhingalala. Launched in August 2006, the country's second-largest DTH service provider has already crossed the 5.5 million subscriber mark. Beaming over 200 channels, the DTH major has five call centres, which take calls in 11 languages. Vikram Kaushik, MD & CEO of Tata Sky, spoke to ET on a range of issues faced by the DTH industry. Excerpts: Soon cable operators will have to shift to the digital system. Do you see any threat to DTH from alternative technologies such as digital cable and IPTV? In a large geographical country like India, DTH is the most preferred and affordable proposition as compared to IPTV and cable. It can reach any geographical location with the same picture quality and sound and at the same price. IPTV has other challenges relating to the last-mile connectivity and the overall cost of access for average
consumers. This will take some time to become feasible. If digital cable is to expand, then the consumer proposition has to be competitive versus DTH, both in terms of price, line-up, VAS as well as customer service. TRAI has said that all addressable systems including DTH will have to offer television channels a-la-carte to the consumers. It's a tall order. It has not been tried in any other country. The change will require huge re-engineering of back-end systems and large investments too. We will try to meet the requirement, but it's extremely challenging. The multiplicity of choice will also have implications for bandwidth.
Tata Sky to add 3.5 mn more subscribers by 2012

Direct-to-Home (DTH) service operator Tata Sky today said it would add 3.5 million more subscribers by 2012 and focus on adding customer-oriented innovative applications. "Currently, we have 4.5 million subscribers and we are aiming to achieve total subscriber base of 8 million by 2012," company Chief Marketing Officer Vikram Mehra told reporters here.
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Bullish about the growth of DTH industry in the country, Mehra said DTH subscribers in the country are expected to be in the range of 40-45 million in next three years. Tata Sky, a joint venture between Tata Group and Star, also announced the launch of 'Active' English-- an innovative program aimed at enhancing conversational skills among Indian housewives. "We always focus on giving maximum value to our customers by way of introducing more innovative services which are even not available globally and also having wide array of channels and programmes.
Tata Sky enhances VAS, offers flower delivery

Direct-to-home services provider Tata Sky has partnered renowned chef Sanjeev Kapoor and florist chain Ferns 'N' Petals to strengthen its value-added services portfolio. While Sanjeev Kapoor's recipes would be a part of Tata Sky's Active Cooking service, Ferns 'N' Petals would offer flower delivery service across the country. "We have tied up with Sanjeev Kapoor to showcase his recipes on our Active Cooking channel. Also, we have partnered with Ferns 'N' Petals, who would deliver the flowers and cakes across the country,"
Tata Sky Chief Marketing Officer Vikram Mehra said. He declined to comment on the revenue potential of the services. The user needs to choose flowers or cakes which have product codes and SMS the code to the company and a representative would call back to take the delivery details, Mehta added. Tata Sky is also looking at enriching its offerings for the kids genre with the summer vacations starting and has introduced offerings like puzzles, games and content like Hannah Montana.
Tata Sky to launch voice activated service

Tata Sky on Tuesday announced the launch of Interactive Voice Response (IVR) application being used exclusively by it at its call centre facilitates to support the huge demand from its subscribers this festive season. Tata Sky is launching this application in association with Ubona Technologies, a press release issued here said. "The introduction of Ubona not just increases the efficiency of service by automating it, but also gives our customer care executives valuable time to service other critical calls," Tata Sky's Chief Marketing Officer, Vikram Mehra, said. Currently, this feature is rolled out in all 3 call centre locations of Tata Sky (Chandigarh, Pune and Hyderabad) and is supported in the
English language. Several Indian languages, including Hindi, are proposed to be added shortly.
Tata Sky launches PVR technology

Tata Sky, a joint venture between the Tata Group and Star, is eyeing an 8-million subscribers by FY'2012, a top company official said. "We are looking for at least 8 million connections by FY' 12 from the present 2 million subscribers in direct-to-home (DTH) space," Tata Sky Managing Director & CEO Vikram Kaushik told reporters here on Tuesday after launching Tata Sky, a new-age service that uses the breakthrough personal video recorder (PVR) technology. "We have created a record of 2 million subscribers in 20 months. The total DTH subscriber base is estimated at 6-million," Kaushik said. Tata Sky would be the first to bring this technology in India. PVR allows subscribers to save a particular content airing on one channel, while watching another. The subscriber can view the saved content as per his/her convenience later on. "PVR technology will not only help our subscribers to timeshift their TV-viewing with the record and playback features, but also
give them the convenience to enjoy uninterrupted TV with the pause and rewind live TV features," Kaushik said. The DTH service provider aims to position this service as a premium offering and it would be rolled-out in a phased manner across the country. The set top boxes for PVR are expected to be priced at Rs 8,999. However, it will be offered to the existing Tata Sky subscribers at discounted rates.
TATA SKY PROMOTIONAL CAMPAIGNS
Brand Ambassador promoting Tata Sky+
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Recently launched Tata Sky Plus which uses the personal video recording (PVR) technology that allows consumers to record live. It is available at a price of Rs. 8999/-
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Brand Ambassador promoting interactive services from Tata Sky, i.e. Tata Active
Roadside promotional campaigns from Tata Sky
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Picture above is among the most recent campaigns from Tata Sky
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Advertisement for choice of packages
Installation service from Tata Sky
Promotional Banners from Tata Sky
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Tata Skys sentimental promotional campaign
Actve Games from Tata Sky, an interactive channel for kids
Advertising Strategy
To tell subscribers what benefits they get from the product rather than talk about the features To communicate the message of Tata Sky being a one-stop shop for complete home entertainment making other mediums redundant
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To reinforce greater customer care initiatives, and retain market lead Provide delighting VAS
Tata Sky- an overview

Most Wanted Features
Reminder for favourite program

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On demand Movies Live Record / Pause / Rewind People want to add internet services as add on service. 80% of the customers are satisfied by the DTH services (Tata Sky).
Problems faced by the Customers

Some channels do not have good reception After sales service customer care service Remote is not of good quality Hidden charges free to air channels Packages are not so good and attractive

Sometimes poor quality of signal
Reasons for its Failure

Bad Customer care
Bad Reception of Some Channels Less advertisement in initial stage Less variety of channel packages Failure of Telecommunication Network
Reasons for its Success

Introduction of new and unique features Introduction of schemes Improvement in picture and sound quality Better customer care service than before Appointed Amir Khan in his advertisement Easy availability or Good distribution network.
Recommendation
They should improve their customer care. They should use more advanced technology for the improvement of the picture quality.
They should review their packages and launch some economical packages for middle class people. They should introduce new schemes to attract customers. They should introduce new services like internet which will make them unique in their category.
They should find new ways to advertise their product.
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IMPORTANCE & SCOPE OF THE PROJECT REPORT

The project report has been prepared in order to do a comparative study between two leading DTH service providers, that what all strategies they follow for: Brand Promotion Capturing market share To face healthy competition Te be best at customer care service Status of the company The scope of this report includes the information about DTH, company profile of VIDEOCON d2h & Tata Sky & also a brief knowledge about their competitors. Market position of that company has also been included in the scope.
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RESEARCH OBJECTIVES
The objective of the research was to conduct a comparative study between two leading DTH (Direct to home) service providers, in order to collect information about Videocon d2h & TATA SKY being the leading DTH service providers in the country, in order to compare them & know about the o Status of the company in the market o Competitive strategies o Goodwill of the companies o Marketing strategies of the companies o Promotional schemes offered by the companies o Customer feedback about the companies o Tariffs offered by the companies o Limitations of the companies
So that points of improvement can be suggested & information can be gathered about the working of the companies.
HYPOTHESIS
A Hypothesis consists of either a suggested explanation for an observable phenomenon or of a reasoned proposal predicting a possible casual correlation among multiple phenomena.
NULL HYPOTHESIS
There is a positive relationship between Videocon d2h & Tata Sky.
ALTERNATE HYPOTHESIS
There is a negative relationship between Videocon d2h & Tata Sky.
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RESEARCH METHODOLOGY
The methodology adopted for eliciting the data required for the study was survey method. It is the overall pattern or framework of the project that will dictate as to what information is to be collected, from which sources and by what procedures.
RESEARCH METHOD
Research methodology must be classified on the basis of the major purpose of the investigation. In this problem, description studies have been undertaken, as the objective of the project is to conduct the market survey about the comparative analysis of dealer satisfaction of other DTH player in India.
DATA COLLECTION
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The information needed to further proceed in the project had been collected through primary data and secondary data.
PRIMARY DATA
Primary data consists of information collected for the specific purpose at hand for the purpose of collecting primary data, survey research was used and all the retail outlets sellers using different brands and their competitors were contacted. Survey research is the approach best suited gathering description. Questionnaire has been used to collect the data. It contains the open ended and scaling techniques.
SECONDARY DATA
The secondary data consists of information that already exists somewhere, having been collected for another purpose. Any researcher begins the research work by first going through the secondary data. Secondary data includes the information available with the company. It may be the findings of research previously done in the field. Secondary data can also be collected from magazines, newspapers, other surveys conducted by known research agencies etc. Various internet sites & blogs have been used to collect information about the company.
The respondents are consumers of various DTH. The survey was carried in Moradabad with the sample size of 100 consumers. The survey was carried out with the help of a structured questionnaire, which helps in accomplishing the research objectives. The respondents by means of personal interview administer this structured ended questionnaire.
Research design
Descriptive method is used in the research. A sufficient thought has been given in framing the questionnaire and deciding the types of data to be collected and the procedure to be used.
Data collection method: Survey method has been used for collecting the data. Method of communication: Indirect communication (questionnaire) has been used for collecting the information. Sample size: 100 consumers have been surveyed. Sampling technique: Convenience area sampling has been used in the research. Area of survey: CHITRADURGA
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STATISTICAL TOOLS USED

MEAN
In statistics, the mean is the mathematical average of a set of numbers. The average is calculated by adding up two or more scores and dividing the total by the number of scores. MEDIAN
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In probability theory and statistics, a median is described as the numeric value separating the higher half of a sample, a population, or a probability distribution, from the lower half. The median of a finite list of numbers can be found by arranging all the observations from lowest value to highest value and picking the middle one. If there is an even number of observations, then there is no single middle value; the median is then usually defined to be the mean of the two middle values. MODE Mode (statistics), the value that has the largest number of observations.
AVERAGE In mathematics, an average, or central tendency of a data set is a measure of the "middle" value of the data set. There are many different descriptive statistics that can be chosen as a measurement of the central tendency of the data items. These include arithmetic mean, the median and the mode. Other statistical measures
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such as the standard deviation and the range are called measures of spread and describe how spread out the data is.
Random Sampling
A sample is a subject chosen from a population for investigation. A random sample is one chosen by a method involving an unpredictable component. Random sampling can also refer to taking a number of independent observations from the same probability distribution, without involving any real population.
Comparison
Videocon d2h :S.R.S FIRST GRADE COLLEGE CHITRADURGA Page 66
Advantages
(1) The biggest advantage of Videocon d2h is its cost. (For old or existing customers at this point). It offers most of the popular channels at low cost. The highest pack costs Rs.325 per month, after which only 1 or 2 add-on packs are required to all almost all channels, unlike other DTH where you need several Add-on packs even after subscribing to the highest pack. (3) The software of Videocon d2h STBs are stable at the moment. This makes the switching speed between channels pretty fast. Also very less hang-ups of STBs reported till now. Thanks to Videocon d2h STBs great software. (4) Only Videocon d2h gives its users access to exclusive never-before seen international channels which are not available even in cable till now. The platter includes MGM, TCM and Boomerang. Airtel Digital TV provides MGM India unlike Videocon d2h which still carries the direct international feed of MGM. (5) Several new channels added recently are provided at no extra cost for the highest pack users, except for a few channels. (Currently only for existing or old customers). Whereas other DTH operators, have added the new launches in separate Add-on Packs.
(6) Videocon d2h has a good no of Transponders to offer more channels to its users, including the recently contracted Protostar which means more channels for its customers.
Disadvantages
(1) One of the biggest problems of Videocon d2h is its Customer Care and Customer Service which is definately not upto the mark. The CC executives lack professionalism in their attitude and after-sales support in certain areas are allegedly poor. (2) Another serious issue is its a video quality. Quality on several (but not all) channels on Dish is not upto the mark. (4) New channel addition process is extremely slow when it comes to Videocon d2h . It takes a huge amount of time for Videocon d2h to enhance its bouquet offerings.
TataSky :Advantages
(1) Indias first and only DTH service to have made a joint venture with a reputed international DTH brand, Sky, which is famous for its exquisite technology. (2) The audio and video quality of TataSky stands up to the expectations of its users. Customers have reported about Tata Skys true DVD quality picture and CD quality sound. (3) Only TataSky gives its users an exclusive access to some authentic international channels which includes BBC Entertainment and Celebes. (4) TataSky offers uniform volume level across all channels, unlike other DTH services where the volume level keep varying with each channel. (5) The STB of TataSky is stable enough. There has been very less or no reports of TataSky STB bugs or issues till date. (6) TataSky users argue that its Customer Service is satisfactory. Issues are addressed on time and the after-sales support is great. Disadvantages (1) TataSky has too many Add-on packs. Several add-on packs need to be subscribed to for enjoying all the channels, even after going with the highest pack. This makes the over-all package too costly.
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(2) The channel strength of TataSky is less compared to other DTH operators. This is because of the less no of Transponders purchased by them.
FINDINGS
1) Maximum Dealers keep DTH kit and recharge facility. 2) Awareness of new connection and new recharge offers of Videocon d2h is similar to Tata Sky and Airtel Digital. 3) There is a communication gap between the company and the dealers. 4) Availability of vouchers lie between price ranges from Rs 100 to 1000. 5) Availability of voucher is one of the major issues among DTH dealers. 6) EPRS system seems to be the most troublesome recharge option for DTH. 7) In case of Videocon d2h because of frequent trouble complains in EPRS recharge option, vouchers are preferred over others that are not the case with other brands who use all other options.
8) Customer care service is considered to be very poor as dealers often complain of problems in recharge process. 9) Many dealers say they recommend Tata Sky, Videocon d2h and Airtel because they get the installation done much faster. 10) The company hasnt been able to keep up the promises made to the customers, like installation and activation commitments are often not met.
11) Communication between the Call Centre and the Service centre is not good. 12) Customer Care is not reachable on Toll-Free easily, waiting time is high on toll-free numbers. 13) Changes in price plans and offers more frequently confuses customers which beings down the consumer satisfaction levels. 14) There has been a growing trend of TATA SKY customers and dealers being shifting to other major brands like Videocon d2h and Airtel Digital as they provide better value added services like after sale service, recharge facilities and customer care. 15) Most dealers surveyed have complained that the Distributor/Sales people do not visit much and they are not receiving sufficient support.
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SUGGESTIONS
1) Increase awareness: Since there is lack in communication channel, it should be tackled with care and dealers should be constantly made aware about the offers and new plans through meetings with company executives at regular intervals. 2) Improve processes and techniques: In order to make recharge or activation process more transparent and user friendly, the EPRS technology needs to be upgraded consistently. 3) Give more value added services: Since Tata sky and Airtel have clear edge over value added services like free installation DTH needs to mend its strategy to face these competition. One way of doing this would be to offer at least the same service as these two competitors are trying to eat the market share. 4) Improvement in after Sales Services: Arrange: proper training for customer care executives as Videocon d2h lacks proper after sale service against the service provided by Tata Sky & other brands. 5) Standardized the price plans and avoid frequency changing: Frequent changes in price and offers is proving no good for Videocon
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d2h as it is in way frustrates the customers with changes in offers without being informed about it. 6) Voucher Availability: Make proper channel of Distribution of voucher. As sometimes it becomes hectic for any consumer to find a voucher recharge dealer. 7) Visibility: Danglers create more impact on customer mind, it always visible and promote offer and help to recall brand resonance.
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LIMITATIONS
Bad or poor Customer care. Bad or unclear Reception of Some Channels. Less advertisement in initial stage. Less variety of channel packages. Failure of Telecommunication Network. Complexity of payment for tariff. Requires a dish to be placed on the top of the roof which might not be convenient for people living in flats. People are not willing to invest for DTH against cable TV.
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WEBLIOGRAPHY
www.google.co.in www.scribd.com www.tatasky.com www.dishtv.in www.go4dishnetwork.com www.indiabroadband.net www.dthindia.com www.wikipedia.com
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Data analysis
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1. What type of connection do you have at your home?
2. How many DTH connections do you have at your home?
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3. How much do you like to pay for your DTH connection per month?
4. Which DTH network do you own?
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40 35 30 25 20 15 10 5 0 Dish TV Tata Sky Big Tv Others
5.
From where did you come to know about your DTH service provider?
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6. How many channels do you get in your package?
7. Scale your satisfaction from your DTH
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8. What do you like most about your DTH service?
9. What things you dont like about your DTH service?
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10.
Do you easily get recharge for your DTH service provider?
11.
Do you have any plan to change your DTH service provider?
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12.
What all feature are you looking for in your next DTH provider?
13.
Which DTH service provider will you switch to?
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14.Which marketing scheme attracts you most?
15.What recommendations would you like to make?
A) They should improve their customer care service. B) They should introduce new schemes to attract customers.
C) They should find new ways to advertise their product. D) They should introduce new services like internet which can make them unique in their category.
ANNEXURE
Customer Feedback on Direct to home (DTH) Service
Name: __________________________ Age:_______________ No. Of Family members:____________ I) What type of Connection do you have at your home?
1.
Cable TV [ ]
2. Direct To Home(DTH)
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3. DD National [ ] [ ]
4. None
II) How many DTH connections are there at your Home? 1. One 3. Three [ ] [ ] [ ] 2. Two [ ]
4. More than Four
III) How much would you like to pay for your DTH Connection per month? 1. 150 3. 300 ] [ ] [ ] 2. 250 4. 350 or more [ ] [
IV) Which DTH network do you own?

1.
Videocon d2h ]
2. Tata Sky
3.
Big TV
4. Other
V) From where did you come to know about your DTH service provider?

1.
Newspaper [ ] [
2. Banners
3. Magazine ]
4. Referral
VI) How many channels do you get in your package?

1.
Around 50 ]
2. Around 100 [
3. Around 150 [ ]
4. More than 150
VII) Scale your satisfaction from your DTH service?

1.
Bad ]
2. Average
3. Good [ ]
4. Excellent
VIII) What do you like most about your DTH service?

1.
Clarity
] ]
2. Value for Money[ ] 4. All of the Above [
3. Features [ ]
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IX) What things you really dont like about your DTH service provider?
1.
Price [ ]
2. Poor service
3. Unclear picture ]
4. Other
X) Do you easily get the recharge for your DTH?

1.
Yes ]
2. No
XI) Do you have any plan to change your existing DTH service provider?
1.
Yes ]
2. No
XII) What all features are you looking for in your next DTH service provider?
1.
Interactive ]
2. Quality
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3. Service ]
4. All of the above
XIII) Which DTH service provider will you switch to?

1.
Airtel Digital TV [ ] [
2. Videocon d2h
3. Tata Sky
4. Other
XIV) Which Marketing scheme attracts you most?

1.
Discount ]
2. Promotional offers
3. Service package [ ]
4. Brand Image
XV) What would you recommend to company to add? 1. They should improve their customer care. [ ]
2. They should introduce new schemes to attract customers. [ ]
3. They should find new ways to advertise their product. [ ]
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4. They should introduce new services like internet which will make them unique in their category. [ ]
__________________________________________________________ _______Thank you for your precious time
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Project Report On Comparative Study On Videocon d2h Amp Tata Sky Final

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SUBMITTED TO: S.R.S first grade college chitradurga

S.R.S FIRST GRADE COLLEGE

[comparative study on VideoconD2H & TATA sky ]

S.R.S FIRST GRADE COLLEGE

[comparative study on VideoconD2H & TATA sky ]

S.R.S FIRST GRADE COLLEGE

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

Salient Features of ST-2

Transponder & Capacity

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

technology is a standard for "the generic coding of moving pictures and

MPEG 4 DVBS -2 technology is widely used as the format

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

TARIFF VIDEOCON D2H

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

Mr Anil Khera CEO Videocon Joins as CEO of Videocon D2Hndia Limited

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

Communication & Marketing strategy

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

TATA company Profile

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

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First DTH Company having ISO 27001:2005 accreditation

COMPARITIVE STUDY ON VIDEOCOND2H & TATA SKY

HEADQUATER TATA SKY

S.R.S FIRST GRADE COLLEGE CHITRADURGA