Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
EM CONTEXTO
INTERNACIONAL
Pedro B. da Camara
ISBN: 9789722042642
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ndice
11
15
1.1.
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9.8.
Prefcio do Autor
Tudo indica que, infelizmente, a resposta negativa e que a diversidade geralmente vista como uma ameaa ou uma fonte de incompreenso e no como a real oportunidade que representa.
Tambm abordo, em detalhe, as diferenas culturais e a forma de as
gerir e as tornar num factor diferenciador e numa vantagem competitiva
das nossas empresas.
Tive o raro privilgio de estruturar a cadeira de Gesto Internacional
de Recursos Humanos do ISCTE e de a leccionar, entre 1998 e 2007.
Foram dez anos intensos de estudo e de pesquisa, enriquecidos com os
trabalhos de consultoria, nesta rea, realizados para muitos clientes, que
agora transponho para a presente obra.
Foi minha preocupao ter uma abordagem pragmtica, que permita
aos gestores que a lerem operacionalizar os conceitos expostos.
Deu-me prazer escrever este livro, que me parece vir preencher uma
importante lacuna no nosso panorama editorial de gesto.
Estou conante em que lhe seja til a si, Leitor, dando-lhe pistas para
gerir uma das questes que ganha, dia-a-dia, maior importncia na nossa
sociedade.
O Autor
Abril de 2008
12
Parte I
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Prefcio
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