Executive summary.

An overview of the original list, how you cut the list, what were the most common reasons for cutting ideas and what were the final two for the report. Overview of ideas Provide a brief description of the two ideas you are working on and why they were the ones chosen. Screening Provide a discussion of the screening process for the two ideas separately under the headings: The Market Place Your Competitive Advantage Sustainability The Team Fatal Flaws/Risks This should be drawn from the screening sheets provided on Blackboard.