Project Report On COMPARATIVE STUDY OF DTH SERVICES IN INDIA SUBMITTED TO DOABA GROUP OF COLLEGES, CHHOKRAN (RAHON)

(In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration)

Submitted By: AMBER SINGH YAAD University Roll No:-105552466878 DEPARTMENT OF MANAGEMENT DOABA GROUP OF COLLEGES CHHOKRAN, RAHON (2010-2013)

ACKNOWLEDGEMENT
It is really a great pleasure to have this opportunity to describe the feeling of gratitude imprisoned in the core of my heart. I convey my sincere gratitude to our staff for giving me the opportunity to prepare my Project work in COMPARATIVE STUDY OF DTH SERVICES IN INDIA. I express my sincere thanks to all the staff members of Doaba Group of Colleges. I am thankful to Mrs. Arminder Kaur for her guidance during my project work and sparing her valuable time for the same. I express my sincere obligation and thanks to all the Faculties of DGC for their valuable advice in guiding me at every stage in bringing out this report.

I am also thankful to my family for their kind co-operation which made my take easy.

Amber Singh Yaad

EXECUTIVE SUMMARY
The development of the Direct to home sector has experienced a major process of transformation in terms of its growth, technological content and market structure in the last decade. Any company which is successful is because of their reach among customers which is possible through the effective tools through which a company communicates and attracts its customer. Dish TV & Tata Sky is the most famous brand and has a sophisticated place and market leader position in the mind of customer. This is due to its strong brand image. The attempt behind this project was to find out the effectiveness of DISH TV & Tata Sky as a brand over the retail outlets and its competitor position over these outlets, so that company would be able to find out its lagging area and can focus more effectively to target more and more customer and to communicate them more easily. In the year 2004 Tata Sky was incorporated but was launched only in 2006. It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake It currently offers close to 280+ channels (as of December 2011) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky - HD) and interactive services also. In the clash between these two pioneers of the Indian DTH industry, it seems as of now that Tata Sky is slowly taking the lead, with more emphasis on new technology (as showcased by their effort at DVR recording and MPEG-4 compression), Dish TV seems to be uninterested for now, but with more and more people switching to Tata Sky, they may have to take drastic action soon.

Series no. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Chapter 1. Chapter 2. Chapter 3. Chapter 4. Chapter 5. Chapter 6. Chapter 7. Chapter 8. Chapter 9. Appendix Bibliography

Content Introduction of the subject Industry Profile Company Profile Objective of the Study Research Methodology

Page No. 1-2 3-4 5-56 57 58

Data Analysis & Interpretation 59-73 Findings Suggestions Limitations 74 75 76 77-81 82

List of Graphs

Series no. 1 2 3 4 5 6 7 8 9

Content Graph no. 6.1.1 Graph no. 6.1.2 Graph no. 6.1.3 Graph no. 6.1.4 Graph no. 6.1.5 Graph no. 6.1.6 Graph no. 6.1.7 Graph no. 6.1.8 Graph no. 6.1.9

Page no. 59 60 61 62 63 64 65 66 67

10 11 12 13 14 15

Graph no. 6.1.10 Graph no. 6.1.11 Graph no. 6.1.12 Graph no. 6.1.13 Graph no. 6.1.14 Graph no. 6.1.15

68 69 70 71 72 73

List of Tables

Series no. 1 2 3 4 5 6 7 8 9 10 11 12

Content Table no. 6.1 Table no. 6.2 Table no. 6.3 Table no. 6.4 Table no. 6.5 Table no. 6.6 Table no. 6.7 Table no. 6.8 Table no. 6.9 Table no. 6.10 Table no. 6.11 Table no. 6.12

Page no. 59 60 61 62 63 64 65 66 67 68 69 70

13 14 15

Table no. 6.13 Table no. 6.14 Table no. 6.15

71 72 73

CHAPTER - 1

INTRODUCTION OF THE SUBJECT

INTRODUCTION OF SUBJECT
Founded in 2003, Dish TV was the first DTV television provider in India; they started a new era in home entertainment ever since their inception. As the market grew, the potential in a DTH market was realized and an year later, Tata Sky was incorporated, but launched its 205 channels package in 2006. As of right now, both providers offer great packages with immense value for their users and subscribers, with high quality in picture and sound to boast. However, if you look into the minute details of their packages, differences, flaws, shortcomings and overviews in general, the better one becomes apparent. Over the years, Dish TV has made a name for itself; they got the initial market of users due to essentially being pioneers; however they couldnt keep with their quality for too long. Upgrade in their services is not entirely concentrated on channel availability, image quality or sound capability. What this means is, Dish TV does offer a lot of things, but they miss out on the essentials far more often than not. A couple of examples would be the overall lacking quality of Star Movies and Star Cricket. The EPG feature on Dish TV isnt very competent either and continues to host problems. Unfortunately for its subscribers, Dish TVs problems dont seem to go away and appear on a regular basis. Customers often complain about the picture quality and audio, as stated previously. There has been a dim focus on the addition of International channels; also, Dish TV has been known to not add channels like Neo Sports in the past when the demand was at its biggest during
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cricket tournaments. In the customer care department, Dish TV doesnt exactly shine either, with the more complicated problems going unsolved for long periods of time frequently. All the good things about Dish TV can be found in Tata Sky in the same capacity or better as well. Tata Sky now, on the other hand, is a far more favorable option than Dish TV for regular customers. It has been in service for almost four years and has shown through time to be customer oriented. They continue improvement in their services, have better audio and video quality than Dish TV and their software on the STBs is firm and stable. EPG is well managed and updated and the customer care is helpful in most situations. The most important thing, when it comes to Television, is the quality of telecast, even though both Tata Sky and Dish TV sport MPEG-2 digital compression with considerable image quality, Tata Sky has took a step further and launched Tata Sky+ that by far surpasses picture and sound quality as compared to Dish TV. Dish TV on the other hand has made no efforts to reach out to MPEG-4 compression yet. Dish TV recently introduced HD channels, but Tata Sky immediately complied and launched HD on their platform as well. Even though Tata Sky is the better alternative. They arent perfect, and do have their share of problems, thankfully nothing major though, Tata Sky doesnt boast a high amount of channels, but the ones that are available will accommodate any regular individual just fine, they lack a little on the regional channels part. A lot of times, a few key channels will be missing on the base packages and youll have to pay extra just to get those few channels in. Personally, for my needs, I believe Tata Skys packages are a little costlier than Dish TV, but other than that there are no problems. Tata Sky regularly adds new channels as well, and as mentioned before, have good customer support. In the clash between these two pioneers of the Indian DTH industry, it seems as of now that Tata Sky is slowly taking the lead, with more emphasis on new technology (as showcased by their effort at DVR recording and MPEG-4 compression), Dish TV seems to be uninterested for now, but with more and more people switching to Tata Sky, they may have to take drastic action soon.

CHAPTER - 2

INDUSTRY PROFILE

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INDUSTRY PROFILE
INTRODUCTION TO DTH
DTH (DIRECT TO HOME) services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion. In 1997, the government even imposed a ban when the Rupert Murdoch-owned Indian Sky Broadcasting (ISkyB) was about to launch its DTH services in India. Finally in 2000, DTH was allowed. The new policy required all operators to set up earth stations in India within 12 months of getting a license. DTH licenses in India cost $2.14 million and will be valid for 10 years. The companies offering DTH service will have to have an Indian chief and foreign equity has been capped at 49 per cent. Today, broadcasters believe that the market is ripe for DTH. The prices of the dish and the set- top box have come down significantly. Overall investments required in putting up a DTH infrastructure has dropped and customers are also reaping the benefits of more attractive tariffs. The major thing that DTH operators are betting on is that the service is coming at a time when the government is pushing for CAS (conditional access system), which will make cable television more expensive, narrowing the tariff gap between DTH and cable. Some of the features of DTH service are as following: DTH offers better quality picture than Cable TV. DTH can reach remote areas where terrestrial transmission and cable TV have failed to penetrate.

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 DTH has also allows for interactive TV services such as movie-on-demand, Internet access, video conferencing and e-mail. India currently has 6 major DTH service providers and a total of over 5 million subscriber households. Out of these Dish TV and Tata Sky are the main market holders. Dish TV is Indias first private Indian company to start Direct to Home (DTH) satellite broadcast operations in the country. Dish TVs DTH services was hard launched in May 2005. It provides multi-channel subscription television service and interactive services. Its state of the art broadcasting infrastructure is located at its facility in Noida, near Delhi, which is the nerve center of DTH operations. Dish TV has robust operating infrastructure, strong content tie-up, established brand salience and backing of a strong group. ASC Enterprises Limited, now renamed Dish TV India Limited (Dish) acquired the first private sector license to operate DTH services in India. Whereas, in the year 2004 Tata Sky was incorporated but was launched only in 2006. It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake It currently offers close to 196 channels (as of December 2010) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky - HD) and interactive services also.

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CHAPTER 3

COMPANY PROFILE

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COMPANY PROFILE
DISH TV PROFILE

Dish TV India Limited is an Indian company engaged in the business of providing direct-tohome (DTH) satellite television service, which includes teleport service, customer support and transponder space leasing. Dishtv is a division of Zee Network Enterprise (Essel Group Venture). Dish TV India Limited is ranked # 437 and #5 in the list of media companies in the Fortune India 500 roster of Indias largest corporations in 2011. It uses MPEG-2 digital compression technology, transmitting using NSS-6 Satellite at 95.0. Dish TVs managing director and Head of Business is Jawahar Goel who is also the promoter of Essel Group and is also the President of Indian Broadcasting Foundation. Zee Network incorporated dishtv to modernize television (TV) viewing. It provides features, such as Electronic Programme Guide
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(EPG), parental lock, games, 400 channels, interactive TV and movie on demand. Dishtv also brings national and international channels in India. Its primary competitors are cable television and other DTH service providersAirtel digital TV, Reliance Big TV, DD Direct+, Tata Sky, Sun Direct, and Videocon D2H.

Slogan

Sab Par Dish Sawaar Hai...

History
DTH service was launched back in 2004 by launching of Dish TV by Essel Group's Zee Entertainment Enterprises. Dish TV is on the same satellite where DD Direct+ was, DD Direct+ shifted to Insat 4B which is adjacent to NSS-6. Dish TV was only DTH operator in India to carry the two Turner channels Turner Classic Movies and Boomerang. Both the channels were removed from the platform due to unknown reasons in March 2009. In October 2010 Dish TV added the long awaited Neo Sports and Neo Cricket on its platform

Satellite link
Dish TV uses NSS-6 to broadcast its programmes. NSS-6 was launched on 17 December 2002 by European-based satellite provider, NewSkies. Dish TV hopped on to NSS-6 from an INSAT satellite in July 2004. The change in the satellite was to increase the channel offering as NSS 6 offered more transponder capacity. However, Dish TV booked additional transponders on the new Asiasat 5 satellite for starting its MPEG-4 based HD services. Dish TV is currently using 5 transponders on Asiasat 5.

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DTH on Wheels
Dish TV also provides mobile satellite TV on vehicles, trains and aircrafts.

Subscriber Base
Dish TV had about 11.2 million customers as of 30 June 2011. There are about 35.5 million DTH subscribers in India as of June 2011.

Dish truHD
Dish TV recently launched its high definition service called Dish truHD. Its major competitors are SUN Direct HD, Tata Sky HD, Airtel Digital TV HD and the Reliance Digital TV. It supports 1080i HD quality. Currently there are 41 HD Services with 12 true HD channels and the rest up-scaled. DISHTV plans to give more HD content to its customers.

Dish truHD+
Dish TV Recently introduces its PVR service which requires an External USB Hard disk drive to be plug into the Set Top Box's USB Port it can provide & support recording space up to 2 TB.

Channel List
The following is the list of channels provided by Dish TV as of October 2011.

TV Channels Channel
High Definition 01 02 Zee TV HD Colors HD
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Name

03 04 12 13 14 15 22 23 24 27 28 35 36 37 38 45 48 49 50 51 52 53 54 56 62 63 64 67 70 71 75 76 80 86 87 88 89 91 95 98 126 520 995 998 999

UTV Bindass HD Sony Entertainment Television HD Zee Cinema HD UTV Movies HD UTV Action HD Zee Classic HD Zee Studio HD Movies Now HD HBO HD SET PIX HD WB HD Zee Caf HD AXN HD FX HD FOX Crime HD Travel XP HD UTV Stars HD TLC HD Discovery HD World National Geographic Channel HD Animal Planet HD National Geographic Wild HD National Geographic Adventure HD History TV18 HD Cartoon Network HD Pogo HD Baby TV HD Zee News HD Times Now HD CNN IBN HD ET Now HD CNBC-TV18 HD TEN Sports HD MTV HD VH1 HD National Geographic Music HD M Tunes HD Zee Talkies HD Zee Telugu HD Dish Active Services ICICI Active Active Services Games Active Recharge Today Renewal Message Dish Buzz
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1000 250 251 252 253 254 424 100 & 110 101 102 104 105 106 107 108 109 111 112 113 114 115 116 117 196 199 200 201 202 203 210 211 212 215 216 217 219 401 408 409 410 413

Whats On India Movie on Demand Movie On Demand 1 Movie On Demand 2 Movie On Demand 3 Movie On Demand 4 Movie On Demand 5 Movie On Demand 6 Hindi Entertainment Zee TV Zee Smile Zee Khana Khazana Imagine TV Sony SAB TV UTV Bindass STAR Plus Life OK Colors Sahara One 9X STAR Utsav DD National DD India Dabang Shopping Channel Star CJ Alive Home Shop 18 Hindi Movies Zee Cinema Zee Premier Zee Action Zee Classic SET Max UTV Movies UTV Action STAR Gold Filmy B4U Movies Enter10 English Movies Zee Studio MGM PIX Movies Now HBO
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416 419 421 450 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 488 469 470 471 511 512 513 514 518 523 524 525 555 560 561 562 563 564 565 566 567 568 569

WB STAR Movies UTV World Movies Fashion, Lifestyle & English Entertainment Zee Caf BBC Entertainment Fox Crime AXN Comedy Central STAR World Zee Trendz Fashion TV Food First NDTV Good Times Zoom TLC Infotainment Discovery Channel Animal Planet National Geographic Channel Fox History & Traveller Discovery Science Discovery Turbo History TV18 Nat Geo Wild Kids Cartoon Network Pogo Sonic Cbeebies Nickelodeon Disney Channel Disney XD Hungama News Zee News Zee Chattisgarh Aaj Tak NDTV India DD News Sahara Samay India TV GNN News Sudarshan TV P7 News STAR News
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570 571 572 573 575 577 579 581 590 591 597 598 601 602 603 606 607 611 615 616 618 650 656 657 658 659 660 661 662 663 665 666 667 668 669 671 672 673 739 733 738 739

Zee News UP Live India Lok Sabha TV DD Rajya Sabha News 24 News Xpress A2Z News STV Harayana News Zee Business CNBC Awaaz ET Now Bloomberg UTV CNBC TV18 NDTV Profit NDTV 24x7 Times Now CNN-IBN Day & Night News CNN BBC World News Al Jazeera English [Geo News]] Sports TEN Action+ NEO Sports NEO Cricket TEN Cricket STAR Cricket TEN Sports ESPN STAR Sports DD Sports Music Zing ETC MTV B4U Music Channel V Mastiii Sony Mix VH1 International TV5MONDE DW-TV Asia+ RT(Russia Today) NHK World
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Devotional 750 751 752 753 754 755 757 761 762 763 765 762 771 772 773 786 787 788 800 801 802 804 806 807 812 821 822 823 824 826 827 831 832 833 834 835 836 837 838 Zee Jagran Divya Shakti TV Katyayani TV Sadhna TV R K News Disha TV Aastha Mh1 Shraddha Sanatan TV SVBC Shalom TV Educational DD Gyandarshan 1 DD Gyandarshan 2 Vyas TV Urdu Zee Salaam ETV Urdu DD Urdu Punjabi Zee Punjabi ETC Punjabi DD Punjabi Mh1 Music PTC News PTC Punjabi Time TV Hindi Regional Channels DD Kashir ETV Rajasthan ETV UP ETV MP DD Bharati Bhojpuri ETV Bihar Bengali Sananda TV Star Jalsha News Time Dhoom Music 24 Ghanta Star Ananda Ruposhi Bangla Sony Aath
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839 840 841 842 843 844 845 846 847 848 849 850 851 852 853 854 855 856 857 858 859 860 861 862 863 864 865 866 867 868 870 871 872 873 876 877 878 879 880 881

Sangeet Bangla Zee Bangla Aakaash Bangla ETV Bangla DD Bangla Oriya DD Oriya Tarang Music Prarthana TV STV Samachar Naxatra News Orissa TV Tarang TV ETV Oriya North East NE Hi-Fi News Live DD North East NE TV Nepal 1 DY 365 Rang News Time Assam Marathi Zee Marathi Zee Talkies Zee 24 Taas STAR Pravah STAR Majha IBN Lokmat ETV Marathi Mi Marathi DD Sahyadri Saam Marathi Gujarati ETV Gujarati DD Gujarati TV9 Gujarati Kannada Udaya Comedy Suvarna News 24x7 Kasthuri TV Asianet Suvarna Zee Kannada ETV Kannada
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882 883 884 885 886 887 888 889 890 891 892 893 894 895 896 897 898 899 900 901 902 903 903 904 905 907 908 909 910

DD Chandana Udaya TV Udaya Movies Udaya News Udaya Music TV 9 Kannada Telugu ABN Andhra Jyothi Gemini Movies Zee Telugu ETV Telugu Maa TV DD Saptagiri Gemini ETV 2 Gemini Comedy Gemini News Gemini Music TV9 Telugu Zee 24 Gantalu TV5 Telugu Sakshi TV NTV Maa Movies Maa Music Maa Gold Tamil DD Podhigai Sun Music Sun TV Zee Tamil

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TATA PROFILE

Tata Group

is an Indian multinational conglomerate company headquartered in Mumbai,

Maharashtra, India. It is one of the largest conglomerates in India by market capitalization and revenue. It has interests in communications and information technology, engineering, materials, services, energy, consumer products and chemicals. Tata Group has operations in more than 80 countries across six continents and its companies export products and services to 80 nations. It comprises 114 companies and subsidiaries in eight business sectors, 27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts. Companies which form a major part of the group include Tata Steel (including Tata Steel Europe), Tata Motors (including Jaguar and Land Rover), Tata Consultancy Services, Tata Technologies, Tata Tea (including Tetley), Tata Chemicals, Titan Industries, Tata Power, Tata Communications, Tata Sons, Tata Teleservices and the Taj Hotels.

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The group takes the name of its founder, Jamsedji Tata, a member of whose family has almost invariably been the chairman of the group. The current chairman of the Tata group is Ratan Tata, who took over from J. R. D. Tata in 1991 and is one of the major international business figures in the age of globality. The company is currently in its fifth generation of family stewardship. TATA Group's 114 companies are controlled by Tata Sons and the main owner of Tata Sons is various charitable organizations developed and run by Tata Group. Out of which JRD Tata Trust & Sir Ratan Tata Trust are the main holders? About 65% ownership of Tata Sons which is the key holding company of the other 114 Tata Group Company is held by various charitable organisations. The 2009, annual survey by the Reputation Institute ranked Tata Group as the 11th most reputable company in the world.[8] The survey included 600 global companies. The Tata Group has helped establish and finance numerous quality researches, educational and cultural institutes in India. The group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of philanthropic activities. Tata gets more than 2/3 of its revenue from outside India. In June 2011, based on market value Tata Group has become India's wealthiest group with $98.7 billion.

History
The beginning of the Tata Group can be traced back to 1868, when Jamsetji Nusserwanji Tata established a trading company dealing in cotton in Bombay (now Mumbai), British India. This was followed by the installation of 'Empress Mills' in Nagpur in 1877. Taj Mahal Hotel in Bombay (now Mumbai) was opened for business in 1903. Sir Dorab Tata, the eldest son of Jamsetji Tata became the chairman of the group after his father's death in 1904. Under him, the group ventured into steel production (1905) and hydroelectric power generation (1910). After the death of Dorab Tata in 1934, Nowroji Saklatwala headed the group till 1938. He was succeeded by Jehangir Ratanji Dadabhoy Tata. The group expanded significantly under him with the establishment of Tata Chemicals (1939), Tata Motors, Tata Industries (both 1945), Voltas (1954), Tata Tea (1962), Tata Consultancy Services (1968) and Titan Industries (1984). Ratan Tata, the incumbent chairman of the group succeeded JRD Tata in 1991.

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Type Industry Founded Founder(s) Area served Key people

Privately held company Conglomerate 1868 Jamsedji Tata Worldwide Ratan Tata (Chairman) Cyrus Pallonji Mistry (Deputy Chairman) Automotive, steel, telecommunications, metals, financial services, hotels, property development, energy, engineering products, consumer products, chemicals, information technology, retailing US$ 83.3 billion (2010-11 US$ 5.8 billion (2010-11) US$ 68.9 billion (2010-11) Tata Sons 424,365 (2010-11) www.tata.com

Headquarters Mumbai, Maharashtra, India

Products

Revenue Profit Total assets Owner(s) Employees Website

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SATELLITE TELEVISION ASIAN REGION (STAR) PROFILE

Satellite Television Asian Region (STAR) is an Asian TV service owned by Rupert Murdoch's News Corporation. In 2009, News Corporation restructured STAR Asia into four units STAR India, STAR Greater China, STAR Select and Fox International Channels Asia.

STAR India, STAR's television company in India. STAR Greater China, STARs Chinese language content and broadcast businesses. STAR Select, STAR's television company in Middle East. Fox International Channels Asia, an international TV channel network affiliated with STAR TV, among others.

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TATA SKY PROFILE

TATA Sky is a direct broadcast satellite television provider in India, using MPEG-2
and MPEG-4 digital compression technology, transmitting using INSAT 4A at 83.0E. Its primary competitors are cable television and other DTH service providers Airtel digital TV, Reliance Big TV, DD Direct+, Dish TV, Sun Direct, and Videocon D2H.

History
Is a joint venture between the Tata Group, that owns 60% and STAR Group that owns a 30% stake. Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 196 channels (as of December 2010) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky-HD) and interactive services also. In March 2010, Sun Microsystems partnered with Tata Sky to provide IT Infrastructure solutions and support for the launch of the company's direct-to-home (DTH) television. The company uses the Sky brand owned by British Sky Broadcasting. In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed 90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback

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control keys and is being sold with special offers for existing subscribers. After 2011, TATA Sky+ started selling only HD Version of TATA Sky+ knows known as TATA Sky+ HD. In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 75%. STARs parent company, News Corporation, owns an International group of DTH businesses that include Sky Italia in Italy and Foxtel in Australia.

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Tata Sky+
Tata Sky+ is a premium set-top box PVR (Personal Video Recorder) or even known as DVR (Digital Video Recorder) that allows recording up to 130 hours of live TV, recording one program while watching another, pause, fast-forward and rewind a live telecast and review a TV programme.

Tata Sky HD
Tata Sky HD was launched on June 14, 2010, and has channels in their native resolution of 1080i or 720p. The STB is compatible with 5.1 CH surround sound as well. The service currently offers Eight HD channels - National Geographic Channel HD, Discovery HD World, STAR Movies HD, STAR Plus HD, STAR Cricket HD, STAR World HD, STAR Gold HD, and ESPN HD.ata

Sky+ HD

Tata Sky has launched their HD DVR Set Top Box. Tata sky plus HD comes with a 500 GB hard-disk. However, almost 120 GB is reserved for future services like VOD leaving about 425 hours of SD recording or 380 GB that is actually usable by customers. This is still the highest capacity recorder in the Indian market as of Feb 2012.

Video on Demand
On December 25, 2011 Tata Sky launched Video on Demand (Vod) services for their Tata Sky+ HD set-top boxes. Tata Sky VoD service will include Catch up TV and VoD library of movies & TV concerts for subscribers for download but this requires a separate broadband connection to be plugged into the STB.

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Channel List
The following is the list of channels provided by Tata Sky as of January 2012.

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Channel
100 101 103 104 105 107 109 111 113 115 117 119 123 127 152 153 154 155 156 157 158 180 181 182 184 185 186 201 202 203 205 207 209 211 213 217 218 219 221 301 302 303 305 307 309 311 313 315 341 342 Help

Name
Help Channel Hindi Entertainment DD National STAR Plus STAR Plus HD Life OK Imagine TV STAR Utsav Sony SAB TV Sahara One Zee TV UTV Bindass Colors HD Star CJ Alive ETV Rajasthan ETV UP ETV Bihar Mahuaa TV ETV MP DD Bharati Devotional Zee 36garh Aastha Sanskar SVBC Disha TV Sadhna TV Paras TV Fashion, Lifestyle & English Entertainment STAR World STAR World HD FX BBC Entertainment AXN TLC Fashion TV Zee Cafe Fox Crime Comedy Central NDTV Good Times Discovery Turbo Hindi Movies STAR Gold STAR Gold HD Showcase Promo SET Max Filmy Zee Cinema UTV Movies UTV Action 32 Zee Classic English Movies STAR Movies STAR Movies HD

DD Girnar DD Kashir DD Punjabi DD Saptagiri NDTV Hindu

Tata Sky Active Services

Active Cooking Active Darshan (Shirdi Saibaba/ISKCON/Siddhi Vinayak/Kashi Vishwanath/SVBC) Active Doordarshan (DD Gujarati/DD Saptagiri/ DD Punjabi/ DD Kashir) Active English Active Games Active Learning Active Mall Active Music Active Stories Active Wiz kids

Certifications and Honors ISO 27001: 2005 accreditation

In March 2009, Tata Sky became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security. ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS). The assessment for the certification was conducted by Intertek Systems Certification, the management systems business unit of Intertek Group. This certification confirms that every transaction carried out through Tata Skys IT systems is highly secure.
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Super brand 20092010

Tata Sky was selected as a SUPER BRAND for the year 2009-2010 by an independent and voluntary council of experts known as Super brands Council. It is the only Indian DTH to have won this distinction.

MARKET SHARE OF DTH PLAYER IN INDIA ON 26TH MAY 2011

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PORTERS ANALYSIS OF DTH INDUSTRY

1. Threat of substitutes: DTH faces stiff competition from the terrestrial, cable and IPTV. As per the industry estimates, there are 130 million TV homes of which 85 million are served by cable and around 16 million by DTH with the remaining taken by terrestrial transmission.

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 Terrestrial Television: Doordarshan is the worlds largest terrestrial broadcaster with over 1400 terrestrial TV transmitters. The reach provided by this route is phenomenal with Doordarshan covering 88% of Indias geographical area. Covering the remaining 12% area required substantial capital investments which does not outweigh the benefits. The transmission was done originally in Analog mode but beginning from 2002, Doordarshan has partnered with BBC resources the consulting wing of BBC, in offering digital terrestrial TV. The transmission could be received using a low cost Yagi antenna. However, due to lack of attractive content it does not seem to be a formidable threat for DTH. Cable TV:

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Cable TV currently operates in 2 modes viz. through CAS covering cities like Chennai, Delhi, Mumbai and Kolkatta, and through non-addressable system in the rest of the country. As seen from the above diagram Cable TV enjoys the maximum share as compared to other medium. In case of CAS controlled areas, the subscriber has to buy Set Top Box (STB) to see the pay channels. On the other hand, in areas where non-addressable system is used, nearly all the channels are available without the need of any separate receiver by paying anywhere between Rs 100 to Rs 350 per month depending on the place. Due to phenomenal reach of Cable TV, it poses a serious threat to the growth of DTH industry. Internet Protocol Television (IPTV): IPTV is a service where television signals are digitally sent over the telecommunications line. It is often presented as a bouquet of Video (IPTV), Audio (Telephone) and Data (Broadband Internet) services. With widespread adoption of broadband in the country and the growing techno savvy population, IPTV has a potential to become a huge success. IPTV takes the interactivity to a newer level. In regular mediums, all the channels are pushed to the consumer regardless of his preference. IPTV encourages a two-way request response model where the consumer chooses the programs he wants to view. Right now thos medium is totally unregulated and cable companies are urging the TRAI to issue a consultation paper process to include IPTV under the aegis of Cable TV act. IPTV is a considerable threat to DTH in urban and semi urban areas where broadband has made its mark. 2. Bargaining power of suppliers: DTH industry relies on three major supplies: Customer Premise Equipment (CPE) comprising of the satellite dish, Set Top Box with the necessary Access card, the Ku band transponders in the orbiting satellites and content. With India overtaking Japan as Asias largest DTH, the bargaining power of Indian DTH operators with CPE supplies have increased. However, the availability of transponders is increasingly becoming difficult. The Ku band transponder is generally provided by Astrix, the commercial wing of ISRO either through its own satellites or by leasing transponders from suppliers. With only two domestic satellite launches between 2007 and 2010 an d increasing DTH players, Astrix is in a better position to use DTH as its cash cow for the next 5 to 10 years. Also the crash of INSAT 4C and NSS-8 has worsened the situation of DTH players.
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As there is not much of regulation particularly in terms of channel pricing, acquiring content from the broadcasters is also difficult. DTH vendors are at the mercy of the broadcasters. 3. Bargaining power of buyers: With enough options to choose both from the point of alternate mediums like Cable, IPTV and Terrestrial broadcast and from the point of increasing DTH operators, the consumer is at his will to decide. Customers will continue to have a high bargaining power until DTH platforms try to differentiate them as superior players with better content and clarity 4. Inter firm rivalry: With 6 operational players, the inter firm rivalry is quite high. The competition from state owned DD-Direct to private players is negligible from the content point of view as the number of channels offered by DD-Direct is very limited. However, DD-Direct does not charge any monthly subscription fee which poses a threat to the private players. Between Dish TV and Tata Sky there is an intense rivalry exhibited by price wars and discount schemes offered to new connections. Being the first mover, Dish TV has price advantage in both the STB as well as procuring the transponders. On the other hand, Tata Sky claims its STB having superior DVD quality video. 17 Other than price wars and intense competition in increasing customer base, there is also a competition at acquiring the content. Dish TV, Tata Sky and Sun Direct are part of big groups that also have popular bouquet of channels like Zee, Star and Sun respectively. The channels indirectly refuse content for DTH operators by charging exorbitantly or mandating that all the channels of their bouquet to be transmitted when the vendor is already capacity constraint.

5. Threat of new entrants: With already 6 players in the DTH space, threat of new entrants is relatively low. There is already enough competition which will discourage new firms to enter this business. While getting a license is relatively easy, the barriers to entry are high when it comes to pricing of CPE and getting the required transponders.

38

TARIFF DISH TV
Base pack
All new and improved Dish TV packages are here to give you best entertainment at unmatched prices! Keeping in mind the varied needs of our diverse subscribers we have redesigned our packages for a joyous and wholesome viewing experience. Packages in North and South of India have the right mix of Hindi, English, International and Regional channels so that your entertainment gets complete, in true sense.

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REST OF INDIA
FAMILY PACK (175 `) GOLD CRICKET (225 `) WORLD PACK (275 `) PLATINUM (350 `) PLATINUM PLUS (350 `)

SOUTH PACK
SOUTH SILVER CRICKET (150 `) SOUTH SILVER SAVER (165 `) SOUTH FAMILY (185 `) SOUTH WORLD (275 `) SOUTH PLATINUM (350 `) SOUTH PLATINUM PLUS (350 `)

Child pack

COMMUNICATION & MARKETING STRATEGY

Positioning:

Dont be Santusht with cable TV; Thoda aur wish karo.. DISH karo

40

ADVERTISING & MARKETING STRATEGY DISH TV

1. Segmentation: Launch as per area, region, geographical location etc. 2. Target: Both rural n Urban Consumers Sec B, B+ and above 3. Price Benefits and Advantage 4. Be attractive with new advertising and new promotional offers at festival seasons 5. Create Word of mouth publicity
41

6 .360 degree approaches 7. TVC, Print, Radio, outdoor, point of sale etc. 8. Reinforcing attributes of the brand and reiterate its positioning 9. Emotional Appeal

Car mein Live Dish TV

Computer mein bhi Live Dish TV.

42

He criticizes those who are still content with their old dead cable TV.

The latest sales promotion scheme of the Dish TV which is related to DISH TV SET UP BOX FREE with push the print ad AAJ KI TAJA KHABAR advertisement campaign in the print and electronic media
43

Media Planning
Broadcast Timing As it is targeted to common people who existing users are of cable TV. Mainly, these people are showing the entertainment channels such as Zee TV, Sony TV, Zee Cinema, etc. channel. And for that the broadcast time mostly prefer for in between the TV serial or Movie. There is no fix time. Time duration of advertisement The timing of the ad is 44 seconds. Due to constraints of budget and broad casting frequency the company has to edit the time duration of ad. Frequency of advertisement There is no any particular frequency. It depends on the situation and movie time.

TARIFF - TATA SKY

Tata Sky presents you with 'TruChoice Packages' - a new set of channel packages that lets you choose the channel package you like! Subscribe to the Annual Mega Pack or decide on one of the Popular Packs and then choose any or all the Optional & Regional packages you want to watch. You can also watch blockbuster movies on Showcase that can be ordered with any of the Packs.

POPULAR PACKS SOUTH ECONOMY ECONOMY SUPREME GRAND

PER MONTH ` 150 ` 150 ` 220 ` 350 `

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45

46

TATA SKY PROMOTIONAL CAMPAIGNS

Brand Ambassador promoting Tata Sky+

Recently launched Tata Sky Plus which uses the personal video recording (PVR) technology that allows consumers to record live. It is available at a price of ` 4999/47

Brand Ambassador promoting interactive services from Tata Sky.

48

Picture above is among the most recent campaigns from Tata Sky

49

Advertisement for choice of packages

Installation service from Tata Sky

Promotional Banners from Tata Sky

50

Tata Skys sentimental promotional campaign

Active Games from Tata Sky, an interactive channel for kids

51

ADVERTISING & MARKETING STRATEGY

To tell subscribers what benefits they get from the product rather than talk about the features To communicate the message of Tata Sky being a one-stop shop for complete home entertainment making other mediums redundant To reinforce greater customer care initiatives, and retain market lead Provide delighting VAS

52

TATA SKY OVERVIEW

Most Wanted Features

Reminder for favorite program

On demand Movies Live Record / Pause / Rewind People want to add internet services as add on service. 80% of the customers are satisfied by the DTH services (Tata Sky).

Problems faced by the Customers

Some channels do not have good reception After sales service customer care service Remote is not of good quality Hidden charges free to air channels Packages are not so good and attractive Sometimes poor quality of signal

Reasons for its Failure

Bad Customer care Bad Reception of Some Channels Less advertisement in initial stage Less variety of channel packages
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 Failure of Telecommunication Network

Reasons for its Success

Introduction of new and unique features Introduction of schemes Improvement in picture and sound quality Better customer care service than before Appointed Amir Khan in his advertisement Easy availability or Good distribution network.

Recommendation

They should improve their customer care. They should use more advanced technology for the improvement of the picture quality.

They should review their packages and launch some economical packages for middle class people. They should introduce new schemes to attract customers. They should introduce new services like internet which will make them unique in their category.
They should find new ways to advertise their product.

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COMPARITATIVE ANALYSIS
Dish TV Advantages (1) The biggest advantage of Dish TV is its cost. (For old or existing customers at this point). It offers most of the popular channels at low cost. The highest pack costs Rs.325 per month, after which only 1 or 2 add-on packs are required to all almost all channels, unlike other DTH where you need several Add-on packs even after subscribing to the highest pack. (2) Dish TVs satellite being located very near to DD Direct Pluss satellite, all Dish TV users enjoy the complete channel offering of DD Direct Plus as well. So any new channel added in DD Direct Plus automatically gets added to Dish TV channel offering. (3) The software of Dish TV STBs is stable at the moment. This makes the switching speed between channels pretty fast. Also very less hang-ups of STBs reported till now. Thanks to Dish TV STBs great software. (4) Only Dish TV gives its users access to exclusive never-before seen international channels which are not available even in cable till now. The platter includes MGM, TCM and Boomerang. Airtel Digital TV provides MGM India unlike Dish TV which still carries the direct international feed of MGM. (5) Several new channels added recently are provided at no extra cost for the highest pack users, except for a few channels. (Currently only for existing or old customers). Whereas other DTH operators, have added the new launches in separate Add-on Packs.

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(6) Dish TV has a good no of Transponders to offer more channels to its users, including the recently contracted Protester which means more channels for its customers.

Disadvantages (1) One of the biggest problems of Dish TV is its Customer Care and Customer Service which is definitely not up to the mark. The CC executives lack professionalism in their attitude and aftersales supports in certain areas are allegedly poor. (2) Another serious issue is its audio and video quality. Quality on several (but not all) channels on Dish is not up to the mark. Too much of pixilation is seen on some channels and the audio standard is of course not of true CD quality. (3) Dish TV misses out on few important channel packages which includes the Neo bouquet and the UTV group of channels. Due to this exclusive cricket matches and world TV premier of latest movies on these channels are missed by the Dish TV users. (4) New channel addition process is extremely slow when it comes to Dish TV. It takes a huge amount of time for Dish TV to enhance its bouquet offerings. (5) The time taken for activation of packages after renewal is too long sometimes. Users had to wait for as long as 5-6 days for activation even after making payments on time. (6) Official website is not updated regularly. Official weblog which was meant for the interaction of Dish TV users too does not work till date.

TataSky
Advantages (1) Indias first and only DTH service to have made a joint venture with a reputed international DTH brand, Sky, which is famous for its exquisite technology.

56

(2) The audio and video quality of TataSky stands up to the expectations of its users. Customers have reported about Tata Skys true DVD quality picture and CD quality sound. (3) Only TataSky gives its users an exclusive access to some authentic international channels which includes BBC Entertainment and Celebes. (4) TataSky offers uniform volume level across all channels, unlike other DTH services where the volume level keep varying with each channel. (5) The STB of TataSky is stable enough. There has been very less or no reports of TataSky STB bugs or issues till date. (6) TataSky users argue that its Customer Service is satisfactory. Issues are addressed on time and the after-sales support is great. Disadvantages (1) TataSky has too many Add-on packs. Several add-on packs need to be subscribed to for enjoying all the channels, even after going with the highest pack. This makes the over-all package too costly. (2) The channel strength of TataSky is less compared to other DTH operators. This is because of the less no of Transponders purchased by them.

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CHAPTER-4

OBJECTIVE OF THE STUDY

58

OBJECTIVES OF THE STUDY

To compare two leading DTH (Direct to home) service providers, DISH TV & TATA SKY To know about the Competitive & Marketing strategies of the companies and Promotional schemes offered by the companies

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CHAPTER 5

RESEARCH AND METHODOLOGY

60

RESEARCH METHODOLOGY
Source of Data: - Primary and Secondary data. Population Size: - 200 Sample Size: - 100 Sample Model:-Questionnaire Sampling Technique: - Convenience

61

CHAPTER - 6

DATA ANALYSIS AND INTERPRETATION

62

DATA ANALYSIS AND INTERPRETATION

Question1: what type of Connection do you have at your home? Source of Information Cable TV Direct To Home(DTH) DD National None No of Consumers 45 35 20 0

TABLE 6.1

GRAPH: 6.1.1 Interpretation: - 45% of customers have cable connection, 35% have DTH connection and 20% have simple DD National only.

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Question 2: How many DTH connections are there at your Home?

Source of Information One No of Consumers 70

Two Three Four or More 15 13 2

TABLE 6.2

GRAPH: 6.1.2 Interpretation: - 70% of customers have only one connection of DTH, 15% have Two, 13% have Three and only 2% have four or More Connection at their home .

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Question 3: How much would you like to pay for your DTH Connection per month?

Source of Information 150 ` No of Consumers 42

250 ` 33

300 ` 18

350+ ` 7

TABLE 6.3

GRAPH: 6.1.3 Interpretation: - 42% customers say that they pay around 150 `, 33% customers pay around 250 ` , 18% pay 350 ` and 7% customers pay more than 350 `

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Question 4: Which DTH network do you own?

Source of Information No of Consumers

Dish TV 27

Tata Sky 23

Big TV 14

Videocon D2H 11

Airtel Digital 9

Sun Direct 16

TABLE 6.4

GRAPH: 6.1.4 Interpretation: - 27% of people say they have Dish TV connection , 23% Tata Sky, 14% Big TV, 11% Videocon D2h, 9% have Sun Direct and last but not least Airtel Digital is used by 16% people.

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Question 5: From where did you come to know about your DTH service provider?

Source of Information Newspapers No of Consumers 20

Banne rs

Magazin es

Referr al

24

18

38

TABLE 6.5

GRAPH: 6.1.5 Interpretation: - 20% people came to know about DTH from Newspapers, 24% with the help of Banners, 18% people throw Magazines and 38% from Referral.

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Question 6: How many channels do you get in your package?

Source of Information Around 50 No of Consumers 38

Around 100

Around 150

More than 200

31

17

14

TABLE 6.6

GRAPH: 6.1.6 Interpretation: - 38% customers say that they are having around 50 channels in there DTH pack, 31% say around 100, 17% say around 150 or more and only 14% peoples can watch more then 200+ channels in there pack.

Question 7: Scale your satisfaction from your DTH

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Source of Information Strongly

satisfied

Satisf ied

Neut ral

Dissatis fied

Strongly Dissatisfied

No of Consumers

20

29

16

17

18

TABLE 6.7

GRAPH: 6.1.7 Interpretation: - 20% people are strongly satisfied, 29% only satisfied, 16% are Neutral, 17% are dissatisfied and 18% people are strongly dissatisfied.

Question 8: What do you like most about your DTH service?

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Source of Information Clarity Value for Money Features All of these No of Consumers 47 29 17 7 TABLE 6.8

GRAPH: 6.1.8 Interpretation: - 47% of customers buy DTH because of its Clarity, 29% because of Value for money, 17% due to its features and 7% like all of above.

Question 9: What things you dont like about your DTH service
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Source of Information Price Poor No of Consumers 25

Service

Picture Quality

Oth er

30

15

30

TABLE 6.9

GRAPH: 6.1.9 Interpretation: - 25% of people dont like there price of packages, 30% poor service, 15% picture quality, and 30% have some another resign.

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Question 10: Do you easily get recharge for your DTH service provider?

Source of Information Yes No of Consumers 73 TABLE 6.10

No 27

GRAPH: 6.1.10 Interpretation: - 73% customers say they get easily recharge of their DTH service provider and 27% say they dont.

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Question 11: Do you have any plan to change your DTH service provider?

Source of Information Yes No of Consumers 42

No 58

TABLE 6.11

GRAPH: 6.1.11

Interpretation: - 42% people say they want to change their present DTH service provider and 58% not want to change their Present DTH service provider.

Question 12: What all features are you looking for in your next DTH PROVIDER?
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Source of Information Interacti

ve

Quali ty

Servi ce

Al l

TABLE 6.12

No of Consumers

38

12

13

37

GRAPH: 6.1.12 Interpretation: - 38% say they want interactive services in there next DTH service provider, 12% say quality, 13% say about new services, 37% all of above.

Question 13: Which DTH service provider will you switch to?

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Source of Information Dish TV Tata Sky Other No of Consumers 39 42 19 TABLE 6.13

GRAPH: 6.1.13

Interpretation: - 39% of customers want to switch to Dish TV, 42% to Tata Sky and 19% to other DTH service Providers.

Question 14: Which marketing scheme attracts you most?

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Source of Information Discou

nt

Promotional Offers

Service Package

Brand Image

No of Consumers

21

29

37

13

TABLE 6.14

GRAPH: 6.1.14 Interpretation: - 21% customers attract due to Discount Scheme, 29% promotional offers, 37% service package and 13% attract due to brand image.

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Question 15: What recommendations would you like to make

Source of Information No of Consumers

Improve Customer care Service

Introduce New New Ways to Schemes Advertise

Introduce New Services

25

41

27

TABLE 6.15

GRAPH: 6.1.15 Interpretation: - 25% people say there Dth Service provider improves Customer care service, 41% want new Schemes, 7% say they should improve their advertising way and 27% want new services.
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CHAPTER 7

FINDINGS

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FINDINGS OF THE STUDY

1) Maximum Dealers keep DTH kit and recharge facility. 2) Awareness of new connection and new recharge offers of Dish TV is similar to Tata Sky and Airtel Digital. 3) There is a communication gap between the company and the dealers. 4) Availability of vouchers lie between price ranges from Rs 100 to 1000. 5) Availability of voucher is one of the major issues among DTH dealers. 6) EPRS system seems to be the most troublesome recharge option for DTH. 7) In case of Dish TV because of frequent trouble complains in EPRS recharge option, vouchers are preferred over others that are not the case with other brands who use all other options. 8) Customer care service is considered to be very poor as dealers often complain of problems in recharge process. 9) Many dealers say they recommend Tata Sky and Airtel because they get the installation done much faster in comparison to Dish TV. With Dish, it takes up to 3-4 days sometimes. 10) The company hasnt been able to keep up the promises made to the customers, like installation and activation commitments are often not met. 11) Communication between the Call Centre and the Service center is not good. 12) Customer Care is not reachable on Toll-Free easily, waiting time is high on toll-free numbers. 13) Changes in price plans and offers more frequently confuses customers which beings down the consumer satisfaction levels. 14) There has been a growing trend of dish TV customers and dealers being shifting to other major brands like Tata Sky and Airtel Digital as they provide better value added services like after sale service, recharge facilities and customer care.

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CHAPTER - 8

SUGGESTIONS AND RECOMMENDATIONS

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SUGGESTIONS
1) Increase awareness: Since there is lack in communication channel, it should be tackled with care and dealers should be constantly made aware about the offers and new plans through meetings with company executives at regular intervals. 2) Improve processes and techniques: In order to make recharge or activation process more transparent and user friendly, the EPRS technology needs to be upgraded consistently. 3) Give more value added services: Since Tata sky and Airtel have clear edge over value added services like free installation DTH needs to mend its strategy to face these competition. One way of doing this would be to offer at least the same service as these two competitors are trying to eat the market share. 4) Improvement in after Sales Services: Arrange: proper training for customer care executives as Dish TV lacks proper after sale service against the service provided by Tata Sky & other brands. 5) Standardized the price plans and avoid frequency changing: Frequent changes in price and offers is proving no good for Dish TV as it is in way frustrates the customers with changes in offers without being informed about it. 6) Voucher Availability: Make proper channel of Distribution of voucher. As sometimes it becomes hectic for any consumer to find a voucher recharge dealer. 7) Visibility: Danglers create more impact on customer mind, it always visible and promote offer and help to recall brand resonance.

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CHAPTER 9

LIMITATIONS

82

LIMITATIONS OF THE STUDY

Bad or poor Customer care. Bad or unclear Reception of Some Channels. Less advertisement in initial stage. Less variety of channel packages. Failure of Telecommunication Network. Complexity of payment for tariff. Requires a dish to be placed on the top of the roof which might not be convenient for people living in flats. People are not willing to invest for DTH against cable TV.

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APPENDIX

84

ANNEXURE

Question 1:- What type of Connection do you have at your home? Cable TV Direct To Home (DTH) DD National None

Question 2:- How many DTH connections are there at your Home? One Two Three More than Four Question 3:- How much would you like to pay for your DTH Connection per month? 150 250 300 350 or more
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Question 4:- Which DTH network do you own? Dish TV Tata Sky Big TV Videocon D2h Airtel Digital Sun Direct

Question 5:- From where did you come to know about your DTH service provider? Newspaper Banners Magazine Referral Question 6:- How many channels do you get in your package? Around 50 Around 100 Around 150 More than 150 Question 7:- Scale your satisfaction from your DTH service
Strongly satisfied Satisfied Neutral 86

Dissatisfied Strongly Dissatisfied

Question 8:- What do you like most about your DTH service? Clarity Value for Money Features All of the Above Question 9:- What things you really dont like about your DTH service provider? Price Poor service Unclear picture Other

Question 10:-Do you easily get the recharge for your DTH? Yes No Question 11:- Do you have any plan to change your existing DTH service provider? Yes No Question 12:- What all features are you looking for in your next DTH service provider? Interactive
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Quality Service

All of the above Question13:- Which DTH service provider will you switch to? Dish TV Tata Sky Other

Question 14:- Which Marketing scheme attracts you most? Discount Promotional offers Service package Brand Image Question15:- What would you recommend to company to add? They should improve their customer care. They should introduce new schemes to attract customers. They should find new ways to advertise their product They should introduce new services like internet which will make them unique in their category.

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Thank you for your precious time

BIBLIOGRAPHY

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BIBLOGRAPHY

www.google.co.in www.scribd.com www.tatasky.com www.dishtv.in www.go4dishnetwork.com www.indiabroadband.net www.dthindia.com www.wikipedia.com

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