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Relationships

Sex
Fashion Celebrities Glamour A Magazine by Women... For Women A Presentation By Finley Harnett *NOTES*

What Is Cosmopolitan Mag?

A monthly international magazine for women. Published in over 100 countries by Hearst Corporation. Cosmopolitan UK began in 1972. As of 2011, has a combined readership of 366,711. Obviously a very popular magazine!

Analysis of the current Cosmopolitan front cover (Feb 13)


Title is partly concealedemphasises the notoriety of the publication Cover storyinterview with Kimberley Walsh, of Girls Aloud. Age of the cover star reflects the target audience The 'classy' nature of the fonts connotes a sense of 'high quality' Fashionclearly one of the main parts of Cosmo. Would be of more interest to the 'ladies', if ya get me

Primary colours are pink, black and white, making the cover appear bold. Pink has symbolically associated with femininity and 'girliness'

Sexual Healthone of the key parts of the magazine

Cosmopolitan's Readership
What Hearst has to say about Cosmo's readership:

'Cosmo's a lifeline for sassy, ambitious, go-getting young women aged between 18 and 35. The Cosmo reader is a family girl who loves men but doesn't live through them. She's obsessed with fashion and beauty... might not always feel confident... but thats where Cosmo comes in.'

Cosmo through the ages...

What Is Hearst Corporation?


An American mass media group. -ELLE -Marie Claire -Good Housekeeping Hearst also owns several American newspapers and Hearst are joint owners of TV network ESPN, along with Disney. Hearst is one of the most diversified

Digital Cosmopolitan
Can now be accessed on Ipads and Iphones via the Cosmo app on Itunes. Digital circulation of 13,298, as of 2011. Cosmo's website has a forum. Social Networking: 100,000 Twitter followers 35,000 Facebook 'likes'. 176,000 users- Cosmo UK website.

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