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Pest analysis Political Factors 1. 2. 3. 4. 5.

Government Policies Political stability Tax Policies Tax Laws Trade Agreement

Economical Factors 1. 2. 3. 4. 5. 6. 7. Economic growth (GDP) Interest Rates(9.50) Taxation Exchanges rates Inflation Rates(8.10) unemployment Rate High commodity prices

Socio Cultural Factors 1. 2. 3. 4. 5. 6. Demographic, Population growth Education Social networks as face book, twitter are influencing people Media Branding Lifestyle changes

Technological Factors 1. 2. 3. 4. IT usage Internet usage Mobile Technology Online banking

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