Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Tourism in Pakistan
0.929 Million
2.8%
US$ 367.8 Million
49.500 Million
700,000 person 1,900
Number of Rooms
44,000 rooms
* Estimated figures based on 2009-10 growth rate
Total
Recreation & Amusements Parks, Nature/National Parks, Hill Resorts, Deserts, Mountains, Valleys, Museums, Zoo, Buildings (Architecture), Culture, People, Traditions, Entertainment Industry & Business Activities (Discos, Clubs, Musical Cencerts, Cinema, Indoor and Outdoor games , Fairs, Festivals, Exhibitions, Meetings, Seminars)
MISSION ?
To create an enabling environment for Pakistans tourism industry by providing world-class facilities that commensurate with our rich cultural heritage, rare archaeological treasures and exquisite environmental beauty in close partnership and coordination between the public and the private sector while preserving and protecting our cultural and moral values and projecting tourist friendly image of the country.
Nature & Adventure - Deserts, hill stations, valleys and mountains offer opportunities for adventure sports like mountaineering and trekking, white water rafting, skiing, jeep & camel safaris, car rallies, mountain biking, Ecotourism, flora, fauna, wildlife etc. Culture & Heritage - Indus Valley Civilization, Gandhara Civilization, Early Muslim and Moghul Heritage, Colonial Heritage, unique cultures and hospitable people. Religious Tourism - Sacred religious places for Muslims, Buddhists, Sikhs and Hindus. Coastal Zone - spreading over 1,000 kms along the Arabian Sea offers long term development potential for beach resorts.
Challenges
Aviation Services
Research and Statistics
Constraints
Security concerns
marketing strategy
Public-private sector joint ventures opportunity for a number of tourism development projects..
Marketing Tools
Participation in Foreign Tourism Exhibitions Participation and organizing local cultural and tourism events, awareness and orientation seminars / walks Adventure and outdoor activities Printing, Publication and distribution of free tourist literature, newsletters, maps, posters etc. Publicity in print and electronic media Familiarization trips Production of documentaries, CDs, DVDs, Internet, Website, E-Commerce & social networks
Marketing Strategy
DEVELOPMENT STRATEGY
Private sector plays a key role in the development of the tourist industry including hotel accommodation, resorts, recreation
Leasing-out of existing public sector tourism facilities Provision of foodservices and entertainment facilities at a tourist attraction
Event Sponsorship
FUTURE STRATEGY?
Offer more incentives to promote greater private sector investment in creation of tourist facilities. Public sector investment in the development of infrastructure is to be made part of overall national development effort. Greater financial autonomy is to be given to the public sector tourism organizations at all levels. Formulation / implementation of a comprehensive and realistic tourism policy that will support tourism as an industry.
Future Strategy
New market segments are to be explored. Marketing efforts for tourism at cultural places are to be intensified. Quality and Standard of Pakistani tourism & hotel management institutes is to be improved in collaboration with international organizations.
Tourism & Hotel Management may be introduced at Degree level in Pakistani Universities.
Provision of physical infrastructure at places of tourist interest complemented by environmental improvement programmes. The Draft National Tourism Policy prepared in 2010 in consultation with all tourism industry stake-holders may be implemented with appropriate updates and changes.
Pakistan Tourism Development Corporation (PTDC) was incorporated on March 30, 1970 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) as a Public Corporation Limited by shares. Principal objective of the corporation is to promote and develop tourism in Pakistan. The Corporation owns and controls following subsidiaries:
PTDC is providing tourist information, facilitation and publications to tourists through its following 18 Tourist Information Centres:
S# LOCATION BUILDING STATUS
PUNJAB 1. 2. 3. 4. 5. 6. BAHAWALPUR LAHORE CITY LAHORE AIRPORT RAWALPINDI CITY TAXILA MULTAN Rented Rented Rented at Flashmans Hotel at PTDC Motel Rented
KHYBER PAKHTUNKHWA 1. 2 3. 4. ABBOTTABAD PESHAWAR SAIDU SHARIF, SWAT PESHAWAR AIRPORT Rented Rented at PTDC Motel Rented
1.
2.
GILGIT
SKARDU
at PTDC Motel
at PTDC Motel
2.
3.
MOENJODARO
THATTA
Rented
Own Building
PTDC Motels North (Pvt.) Ltd. is currently running 35 motels and 4 restaurants all over Pakistan. All restaurants and 10 motels have
PTDC Motels South (Pvt.) Ltd. is governed by its Board of Directors with MD PTDC as its Chairman. As per Boards decision, the operation of its units was transferred to PTDC Motels North (Pvt.) Ltd w.e.f. 0107-1990.
Keenjhar Lake Resort was handed over to Govt. of Sindh Tourism Development Corporation in August 1991.
Operational With Security Forces Operational Leased out Leased out Operational Operational Leased out Operational Operational Cont. Leased out
S# 18 19 20 21 22 23 C. 24 25 26 27 D. 28 29 30 31 32 33 34 35 36 37 E. 38 39
Location PTDC Motel at Besham PTDC Motel at Barseen PTDC Motel at Balakot PTDC Motel at Naran PTDC Motel at Torkham PTDC Motel at Ayubia BALOCHISTAN PTDC Motel at Taftan, Pak-Iran Border PTDC Motel at Ziarat PTDC Motel at Khuzdar PTDC Motel at Chamman GILGIT BALTISTAN PTDC Motel at Gilgit PTDC Motel at Gupis PTDC Motel at Hunza PTDC Motel at Phandar PTDC Motel at Rama Lake PTDC Motel at Sust, Pak-China Border PTDC Motel at Astak PTDC Motel at Khaplu PTDC Motel at Satpara PTDC Motel at Skardu ISLAMABAD PTDC Restaurant at Dam-e-Koh PTDC Restaurant at Jaltrang
Facilities Area/Land (47 rooms) 16K 4M (4 rooms) 9K 7M (5 rooms) 2K 21M (60 rooms) 160K (4 rooms) 1K 13M (24 rooms) 21K 9M (4 rooms) (18 rooms) (6 rooms) (4 rooms) (44 (12 (28 (12 (12 (24 rooms) rooms) rooms) rooms) rooms) rooms) 20K 11K 3M 3K 4M 8K 5M 6K 10M 16K 7M 25K 12M 17K 6M 21K 8K 11K 8M 12K 15M 30 K 31K 1M 1K 10M 1K 2M
Status Operational Leased out Operational Operational Operational Operational Leased out Leased out Leased out Leased out Operational Operational Operational Operational Operational Operational Operational Operational Non operational Operational Leased out Cont. Leased out
Associated Hotels of Pakistan Ltd. (AHP) was formed in 1961 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) to
PTDC owns 86.82% shares of AHP whereas 13.18% shares are with Private Shareholders. AHP has its own Board of Directors with Managing Director PTDC as its Chairman.
03 hotels were privatized in 1998 and 2004 leaving only Flashmans Hotel, Rawalpindi.
The Pakistan Tours (Pvt.) Limited was incorporated as PTDCs wholly owned subsidiary in 1977 under the repealed Companies Act 1913 (Now the Companies Ordinance, 1984) . PTL has its own Board of Directors with MD PTDC as its Chairman. Pakistan Tours (Pvt.) Limited is organizing package tours and treks renting tourist transport and operating a number of domestic / international tourist bus services; Lahore Delhi Bus Service Pakistan Tours (Pvt.) Ltd. is operating Lahore - Dehli Bus Service on behalf of PTDC under a bilateral agreement between Pakistan (Ministry of Communication) and India since February 1999. On July 26, 2010, the bilateral agreement was extended upto February 17, 2014.
2.
i)
This service started in March 2006 under a bilateral agreement between Pakistan and India
iii)
Nankana Amritsar Bus Service PTL is operating this service since April 2006 under the bilateral agreement between Pakistan and India.
iv)
Sost Taxkurgan (China) Bus Service This bus service is in operation since 1st May 1986 under the bilateral agreement between Pakistan and China. Many tour operators are operating tours, connecting Central Asia, China and Pakistan via Khunjerab Pass and vice versa, by utilizing this service.
Thank You