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  • Presentation On CHANEL Perfume: by Kshitiz Tony Girish Navin Surya

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    Suhani Mishra
    24 visualizzazioni6 pagine
    Founded in 1909, head quarter in paris,france. Asia, France, Oceania and USA. Ready to wear clothes, luxury goods, fashion accessories, founded by Gabriella Chanel. EUR1.809 billion and Net Income EUR 280. Million (2010) STRATEGIES Knowing the impact of world war. Using female celebrities for advertisement. Sells classiness. Transparent bottles. Price point and bottle size.

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    Presentation on CHANEL

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    Founded in 1909, head quarter in paris,france. Asia, France, Oceania and USA. Ready to wear clothes, luxury goods, fashion accessories, founded by Gabriella Chanel. EUR1.809 billion and Net Income EUR 280. Million (2010) STRATEGIES Knowing the impact of world war. Using female celebrities for advertisement. Sells classiness. Transparent bottles. Price point and bottle size.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    24 visualizzazioni6 pagine

    Presentation On CHANEL Perfume: by Kshitiz Tony Girish Navin Surya

    Caricato da

    Suhani Mishra
    Founded in 1909, head quarter in paris,france. Asia, France, Oceania and USA. Ready to wear clothes, luxury goods, fashion accessories, founded by Gabriella Chanel. EUR1.809 billion and Net Income EUR 280. Million (2010) STRATEGIES Knowing the impact of world war. Using female celebrities for advertisement. Sells classiness. Transparent bottles. Price point and bottle size.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 6

    Presentation on CHANEL Perfume

    by Kshitiz Tony Girish Navin Surya

    2/15/13

    Introduction

    Founded in 1909, head quarter in paris,France. Asia, France, Oceania & USA. Ready to wear clothes, luxury goods, fashion accessories, founded by Gabriella Chanel.

    1.809 billion & Net Income 280.3 million (2010)

    2/15/13

    STRATEGIES

    Knowing the impact of world war. Using female celebrities for advertisement. Sells classiness. Transparent bottles. Price point & bottle size.

    2/15/13

    SWOT

    Strength strong brand image High quality Excellent management.

    2/15/13

    Weakness Website Limited Geographic coverage Opportunities Expanding deeper to the Asian Markets

    Tap on Technology 2/15/13

    Threats

    Fake goods

    2/15/13

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