KES SHROFF COLLEGE OF ARTS AND COMMERCE

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GROUP 5 PRESENTATION ON STRATAGIES OF VIDEOCON COMPANY

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Introduction to Videocon

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The group operates through four key sectors

Consumer electronics Mobile Phones DTH Telecommunication

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The group has 17

BCG MATRIX OF VIDEOCON

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PORTERS MODEL
Potential entrants (Threat of Entry)

Click to edit Master subtitle style Supplier s (Supplie r Power) Industry Competet itors (Segment rivalry)
Substitutes (Threat of substitutes)

Buyers (Buyer Power)

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McKINSEY/GE GROWTH MATRIX

Introduction
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1. 2. 3. 4. 5. 6. 7.

7s Mckinsey Model
Strategy Structure System Style Staff Skills Shared vision
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SWOT ANALYSIS OF VIDEOCON COMPANY

The SWOT is a strategic planning Click to edit Master subtitle style tool to evaluate Strength(S) Weakness (W) Opportunities (O) & Threats(T) involved in a project, in a business venture or in any other situation requiring a 2/11/13 decision. The SWOT analysis is

PRODUCT LIFE CYCLE OF VIDEOCON

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ENVIRONMENTAL SCANNING
PEST ANALYSIS Click to edit Master subtitle style
1. 2. 3. 4.

Political Factors Economical Factors Social Factors Technological Factors

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COST LEADERSHIP STRATEGIES

Involves Click to edit Master subtitle style 2. Achieved 3. Approaches . First approach . Second approach . Third approach
1.

4.Disadvantage

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DIFFERENTIATION STRATAGIES
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1) 2) 3) 4)

Definition Meaning Costly Technique Example

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Focus or Strategic Scope

1. Scope Click to edit Master subtitle style 2. Target markets 3. Competitive advantage 4. Strategy

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THANK YOU.
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