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Purpose Development For Executives

Executive coaching for executives who desire to raise their Purpose IQ for personal and organizational success

Donald JenkinsMaster Purpose Development Coach

Hello, My name is Donald Jenkins and Im the President and Co-Founder of the Purpose Development Institute in Atlanta, GA. My company is on the leading-edge of helping our clients turn purpose into a resource. My 23 years of studying the subject of purpose and its effect on the way people exist and perform has revealed that purpose is one of the most mismanaged resources for personal and organizational success. As a result, leaders are not fully discharging their purpose in their role and organizations are not realizing the full potential of their strategies. At the institute, our approach to Purpose coincides with Harvard Business Expert Nikos Mourkogiannis. He states Purpose is not the answer for every problem. He continues by saying, But make no mistake: for any firm that wants to prosper in the long run, Purpose is key. I understand that just like people can exist and succeed without a purpose, so can an organization. The only difference is that without Purpose, people and organizations merely exist to survive and never push the envelope of their potential to new heights. My Executive Coaching program is a paradigm shift for those who want to explore the resourcefulness of Purpose on a personal and organizational level. Its the competitive-edge that executives need in maximizing their leadership skills for personal success and aligning human capital within their organizations for a greater purpose. If you desire to have a fresh wind of purpose blow throughout your organization, continue reading.

Executive Thoughts
Leaders in various industries speak out about Purpose For the pharmaceutical industry, purpose is central. - Dr. Daniel Vasella, CEO, Novartis organizations with a moral purpose are the long-term winners because they are motivated by something more powerful than money. - Chris Hohn, Chaitman of The Childrens

Investment Fund
Purpose is the future practice that is now. - Louis Carter, President and CEO, Best Practice

Institute
a new dimension of leadership. - Thomas Thune Andersen, CEO, Maersk Oil An overriding sense of purpose is hard to achieve, and hard to change once achieved

- Pankaj Ghemawat, Professor, Harvard Business School


Strategies that has no purpose is merely tactics. - Dr. Reto Francionni, CEO, Deutsche Borse Great leaders are those who can articulate a companys vision and inspire their employees to work toward its realization, bound together with a shared Purpose. - Roger Fisher, Har-

vard Law School Professor


I believe that Purpose turns out to be the quality that CEOs most need in order to do their job well. Purpose is what they look for in the executives they select to succeed them. Purpose is the difference between good and great, between honorable success and legendary performance, between fifteen minutes of fame and a legacy. - Nikos Mourkogiannis, Senior Ex-

ecutive Advisor, Booz Allen Hamilton

Why Purpose?
Every business leader who cares about their career as an executive and the future of the organization they lead cannot overlook the importance of Purpose in their day-to-day activity. Its the fabric that defines the existence of the individual and the creative enterprise. Mr. Nikos Mourkogiannis is a Senior Executive Advisor with Booz Allen Hamilton and author of the book titled Purposethe starting point of great companies. He captures three important reasons why Purpose is a crucial element to a firms success: 1. Purpose is the primary source for achievement. 2. Purpose reveals the underlying dynamics of any human activity, the most fundamental issues involving motivation and behavior, in either a community or an organization. Its the core energy, the element that fuels everything else, big and small. 3. Purpose is all that successful leaders want to talk aboutalthough they do not usually use the word itself. They care about it because of what they see every day: The executives they value most are all driven by Purpose, and the executives they worry about most are not.

Dont you think its time to bring a greater sense of purpose to your personal and professional life?

Background
Every so often, the business world experiences what experts call disruptive technology. Its a term that was coined by Harvard Business School professor Clayton M. Christensen to describe a new technology that unexpectedly displaces an established technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect. Purpose Development is the result of 23 years of exploring ancient wisdom regarding the subject of purpose. It has evolved into what we call disruptive insight which is defined as the ability to break down barriers that challenge the existence and performance of humanity. Purpose Development disrupts the current school of thought regarding purpose in that it explores the sophistication of mans design and his appetite for purpose in order to reveal new models of understanding how it affect every facet of life. As a result, individuals are empowered to easily add meaning to known systems and relationships and develop a high performing character to achieve personal and career excellence. At the Purpose Development Institute we understand that individuals are just as sophisticated as a high performance sports car. We dont expect for them to perform like an Enzo Ferrari with a Yugo mentality. Our approach to helping executives achieve new heights of purpose is to reveal the design technology under the hood of the human soul so that the executive can achieve peak performance in their personal and professional life. The question for 21st Century executives is not, what are the barriers that hinder their success, but how can they add a greater sense of purpose to increase the way they exist and perform as an elite executive? I have put together one of the most comprehensive, thought-provoking coaching models on the market to help executives extend their range of purpose for personal and organizational success. My company is a pioneer in Purpose Development coaching for executives and our proprietary approach to purpose is guaranteed to help executives engage at a higher level for optimal achievement.

Purpose Development Executive Coaching

Its lonely at the top is a phrase that does not have to apply to every person who functions in the role of executive leadership. My approach to coaching executives reveals Purpose as the perfect companion for top leadership that empowers them to become more fulfilled in their personal and professional lives. Below is a list of bullets that describes the executive who could benefit from Purpose Development Coaching:

Executives who desire to increase their impact within their organization Executives who desire to know the force behind their workforce Executives who desire to build meaningful and productive relationships Executive who desire to be more purposeful in their communications Executives who desire to have a healthy Purpose-Lifestyle Balance Executives who desire to increase their personal and stakeholders earning potential Executives who desire to accelerate the competitive-edge of their organization Executives who might be transitioning into a new role Executives who might be on the verge of burnout Executives who would like to anchor their strategies with a stronger purpose Executives who would like to refine their decision-making with a greater purpose Executives who desire to be accountable to a higher purpose Executives who desire to create a culture for others to succeed Executives who desire to build a philosophy of purpose for business

Coaching Topics

Introduction to Purpose Development: Understanding the basics of Purpose Development is essential. In these sessions, the client is introduced to my proprietary Impact Tuning System so that they can know the difference between Personal Development and Purpose Development. They will understand what it takes to master the necessary skills to raise their Purpose IQ. The High Purpose IQ Executive: This session gives the executive a snapshot of what a High Purpose IQ Executive looks like. It will serve as a guide to direct their efforts in becoming highly developed in purpose. How to use purpose to build high performing relationships How to communicate with a purpose How to use purpose to build a high performing culture How to build a personal brand that people can trust How to feed your employees appetite for purpose How to unleash the Purpose of a Competitive Spirit among your employees to drive work ethics and maximize potential How to help others find purpose How to hire people with a purpose How to use purpose to manage diversity How to use purpose to manage stress How to use purpose to coach yourself out of a crisis How to become a Purpose Management leader How to use purpose to design a lifestyle that accommodates for a bigger purpose

Coaching Packages
Executive Coaching weekend retreat package:
Weekend getaway at a select location designed to create an environment where you can focus on increasing your Purpose IQ. This is a great opportunity to build purposeful relationships with executives and discover the secrets of turning purpose into a resource for personal and professional success from Master Purpose Development Coach, Mr. Jenkins. His insight into purpose consists of twenty-three years of insight to help you become an elite executive with a high Purpose IQ. Mr. Jenkins lives by the philosophy that money cant buy your purpose but purpose can position you to make more money and achieve new heights as a person and as a professional. This is a great package for your corporate executive retreat or you can attend one of our hosted retreats for an investment of $4100. Group rates will apply for corporate retreats.

12 Month Gold Executive Coaching:


The twelve month coaching intensive is designed to help the executive raise their Purpose IQ in a format that is flexible to their schedule. The objective is to help the executive design a Personal Purpose Management System that allows them to achieve the three milestones of purpose on a personal and professional level. $550 per month It consist of two hours per month face-to-face or phone conference. All travel expenses will be covered by coaching client if face-to-face conferences require travel beyond 50 miles outside of Atlanta. Unlimited email support Assistance in designing a Personal Purpose Management System All coaching topics will be covered in the Gold package

Coaching Packages
6 Months Silver Executive Coaching:
This coaching package is designed for the executive who doesnt want to bite too much off at one time. They desire to master the basics along with insight to apply Purpose Development wisdom from four key coaching topics. $575 per month It consist of two hours per month face-to-face or phone conference. All travel expenses will be covered by coaching client if face-to-face conferences require travel beyond 100 miles outside of Atlanta. Unlimited email support Four hours of Purpose Development basics training and a customized Purpose Management System from any 4 coaching topics.

3 Months Bronze Executive Coaching:


This coaching package is designed for the executive who desires to master the basics of Purpose Development wisdom from four key coaching topics. $600 per month It consist of two hours per month face-to-face or phone conference. All travel expenses will be covered by coaching client if face-to-face conferences require travel beyond 100 miles outside of Atlanta. Unlimited email support Four hours of Purpose Development basics training and a personalized coaching from any 1 coaching topic.

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