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  • Products and Services: BTEC National Travel and Tourism

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    Ryan Clerigo Colinares
    34 visualizzazioni11 pagine
    The document discusses travel and tourism products and services targeted at both industry customers and the general public. For industry, it describes services provided by private sector organizations like travel agents, industry groups, and conference venues, as well as public sector organizations like regional tourism organizations and development agencies. It also notes that some organizations are public-private partnerships. For consumers, it outlines services from tourist information centers, tour operators, retail travel agents, and the growing role of the internet and trade associations. Arts, heritage, museums and performances are also described as an important part of the tourism industry.

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    Seph Cultivo

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    The document discusses travel and tourism products and services targeted at both industry customers and the general public. For industry, it describes services provided by private sector organizations like travel agents, industry groups, and conference venues, as well as public sector organizations like regional tourism organizations and development agencies. It also notes that some organizations are public-private partnerships. For consumers, it outlines services from tourist information centers, tour operators, retail travel agents, and the growing role of the internet and trade associations. Arts, heritage, museums and performances are also described as an important part of the tourism industry.

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    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    34 visualizzazioni11 pagine

    Products and Services: BTEC National Travel and Tourism

    Caricato da

    Ryan Clerigo Colinares
    The document discusses travel and tourism products and services targeted at both industry customers and the general public. For industry, it describes services provided by private sector organizations like travel agents, industry groups, and conference venues, as well as public sector organizations like regional tourism organizations and development agencies. It also notes that some organizations are public-private partnerships. For consumers, it outlines services from tourist information centers, tour operators, retail travel agents, and the growing role of the internet and trade associations. Arts, heritage, museums and performances are also described as an important part of the tourism industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 11

    http://www.bized.co.

    uk

    Products and Services


    BTEC National Travel and Tourism

    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Products and Services


    Travel and Tourism products and services are targeted at customers in industry and the public Lets look at these two separately: Industry and Consumers

    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Industry: Private Sector


    Business travel agents make travel and accommodation arrangements for commercial customers Industry groups provide services to member organisations Conference venues offer facilities and services to business organisations
    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Industry:Public Sector
    Regional tourism organisations provide marketing services for travel and tourism businesses Development agencies work with travel and tourism businesses to transform the regions

    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Often the distinction between the two sectors is blurred Some bodies are created from public and private sector organisations to offer services to industry Destination Management Organisations provide marketing help for their members

    Industry:Public-Private Sector

    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Consumers
    Tourist Information Centres promote local travel and tourism products and services to the public Tour operators such as MyTravel and Thomson (TUI) create, arrange and run tours and travel programmes for consumers These are offered to consumers through travel agents, or directly through the Internet, over the phone or through TV
    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Consumers
    Retail travel agents such as Lunn Poly offer a link between tour operators and consumers They provide general or niche products and services Niche providers include agents such as Saga (catering for the over-50s) and Trailfinders (long-haul packages)

    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Consumers
    Consultants Deloitte estimate that the last six years has seen a 20% fall in the number of people booking packages through travel agents The Internet is a rapidly growing channel for travel and tourism firms to use to reach consumers Trade associations often give information to consumers about products and services
    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Arts and Heritage


    Museums, galleries, concert halls and theatres run events to appeal to travel and tourism consumers Growing importance in recent years due to:
    Lottery funding to improve and regenerate Place Marketing of major UK towns and cities, such as Leeds, Liverpool and Cardiff More short break holidays being taken
    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Summary
    Customers in industry and from the general public demand products and services from travel and tourism organisations These organisations may be from the public sector or the private sector Often the two sectors combine to provide services

    Copyright 2004 Biz/ed

    http://www.bized.co.uk

    Summary
    Now go to the Activity to find out more about these organisations and the products and services they offer

    Copyright 2004 Biz/ed

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