SNOW H O T

COMES IN SMALL 60 ML PACKINGS ENERGY: 1 SNOW SHOT = 1 RED BULL = 2 COFFEE CUPS = 4 JUICE PACKS

REJUVENATION

CONTAINS: GINGKO BILOBA INDIAN GINSENG VITAMINS (A,D2,E,K,B1,B2,B3,B5,B7,B12) BIOTIN

Great Lakes Institute Of Management _Achievers

2/3/2013

EVERY DROP COUNTS

CONVENIENT PACKAGING NOVEL FORMULATION MAINTAINS NUTRITIONAL BENEFITS DELIVERS HIGH ENERGY PUNCH PATENTED FORMULATION

T A S T E F U L

ENERGY DRINKS

* MARKET POTENTIAL

HEALTH DRINKS

SNOW SHOTS NOVEL FORMULATION TARGETTING ALL AGE GROUPS CATERS TO UPCOMING DEMAND COMBINES THE GOODNESS OF MILK WITH THE ZING OF ENERGY DRINK

FOR ENERGY DRINKS INCREASING AGE SEGMENTS INCLUDING OLDER GENERATION

* POPULAR NOW IN ALL

PEOPLE ARE MORE HEALTH CONSCIOUS

HIGH NUTRITIONAL VALUE

NOT HIGH ON TASTE

* HEALTH RELATED

MYTH ASSOCIATED WITH ENERGY DRINKS

TARGETS ALL AND EVERYONE Strategically Packed for COLLEGE GOING YONGER POPULATION 19+
Great Lakes Institute Of Management_Achievers 2/3/2013

Taste Mean-Importance Mean-Satisfaction 3.00 2.55

Value for money 4.11 3.83

SKU 3.81 3.45

Flavour 3.72 2.65

Avaliablity 2.61 2.78

Accessbility 2.67 2.73

Awareness 2.50 2.42

Nutritional Value 2.79 2.57

Nutritional Value

Awareness

5.00 4.00 3.00 2.00 1.00 -

Taste Value for money Mean-Importance Mean-Satisfaction

Taste Nutritional value Value for money

SKU

Awareness
Accessbility Avaliablity Flavour

Critical Factors

SKU

Availability

Flavors

Through primary research we have identified Opportunities for Taste "and Nutritional value are the topmost concern of users Snow Shots Also, the overall fun quotient is missing which can provide them
Great Lakes Institute Of Management_Achievers 2/3/2013

MONETIZING STRATEGIES

UNIT COSTING
In terms of Percentage Sales Price(60 ml ) Cost Price Other Expenses Profit per Unit Revenue of the Patent Holder Return to the company 20% of Profit 30% of Sales Price 20% of Sales Price Amount per unit( in Rupees) 10 3 2 5 1 Sale at One shop Total no of Shops in an area No. of bottles sold in a month Great Lakes Institute Of Management_Achievers 30*20*10 Total Set up Cost Working Capital Needed ROI To produce 6000 bottles monthly

RETURN ON INVESTMENT
In terms of Percentage Amount per unit( in Rupees) 10,00,000 4,00,000

7 months In terms of Percentage Amount per unit( in Rupees) 10 Bottles/day 20

40% of Sales Price

6,000

NO. OF BOTTLES CONSUMED PER MONTH

2/3/2013