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AFC ADAM LYONS

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oted least likely to ever get a girlfriend in school by his classmates aged 15. Adam decided to try his best to improve his love life, he tried to become more attractive, and wanted to understand the psychology of why we are attracted to others. For 11 years he went by largely unsuccessful, falling into a couple of relationships and spending most of the time completely perplexed by the opposite sex. In the Summer of 2006 one of his best friends handed him a copy of a book called the game by Neil Strauss, with the words; Read this book, youll take to it like a duck to water Since then Adam has become known as one of the worlds leading authorities on attraction. Some of his core theories and articles that he has become well known for include; Myframe: a core understanding of what attracts us to other people, and what causes them to be attracted to us in return. From this core knowledge and understanding you can use any method from any Pick Up Company, dating coach or even just invent your own,


and still meet and attract the person of your dreams. Metagame: the idea that meeting someone isnt just about the way you speak to them in the interaction but rather an understanding of the events and situations in the imediate vicinity to that interaction and potentially

PUA Training AFC Adam Lyons

preceding it. uUnderstanding and affecting these can be a core principle in attracting your ideal partner. (See entourage game and pre-selection) Entourage game: also known as extreme pre-selection, this concept involves building a life where you have a great deal of beautiful women around you at all times, so that you are perceived as being attractive and are therefore able to meet and attract others. A specific branch of Metagame. The formula: (C-R)+Q+S = A This is a sequence of events that cause someone to become attracted to you, should they not initially view you as attractive. Where; C = Comfort R = Rapport Q = Qualification S = Sexual Escalation A = Attraction The principles of attraction: Core qualities that cause people to become attracted to you before you even begin an interaction. This includes a full breakdown as to why a musician may be seen as attractive on stage, yet not so attractive when met in a bar, or other social situation.

achievements include celebrities, models, and dancers. Adam has gone on taught some of the UKs current experts in the field, and is growing to be known as the instructors instructor with a number of lead companies and competitors looking to Adam for advice on not only helping with their tougher students, but with their own life as well. Adam has been featured in the Channel 4 documentary the rules of seduction as well asbeing interviewed or featured in, FHM, The News of the world, The Sun, The Independent, Kerrang, The Daily Star, Glamour Magazine, Maxim, Arena, The London Paper, The London Lite, The Star, Sport radio, and numerous others. Adam was once regarded as unfashionable, chubby, lanky and geeky. Within 2 months of being regarded the Number 1 in the UK he has also managed to change his physical appearance to be equally receptive to the opposite sex. Though he still actively plays dungeons and dragons and a whizz at computer games.

Chat up lines good or bad?


Weve all heard of those terrible chat up lines, written as jokes in magazines, or to be found in random dating tips sections online. However, is there a place for the Chat up line?

Within 2 years Adam has been plucked from Obscurity to be recognised as one of the top 3 Should you use them? Or should you experts on seduction in the world. His notable instead go direct (indicating interest from


PUA Training AFC Adam Lyons

the beginning), or alternatively just be natural?

hen I first started learning how to improve my dating life I was very much anti- routines or canned lines. I would specifically use made up interview style questions, but worded and presented in a way that still enabled me to generate attraction. However as I have been teaching more and more. I have learnt that routines definitely have their place in attraction. Notably as a means to teach those new to the game, who may not have the confidence, experience or even just the knowledge of what to say. So I begun by developing set

some article, and then used over and over again, by yourself and 3,000,000 other readers. They are more than that. They should be personal. Now whether you decide to create a personal routine just to break the ice or whether you just want a conversation piece as a

Your routines are not supposed to be rehearsed lines that Youve found listed in some article. theY should be personal.

routines people could use to get started. Then Id try to pull them away from the routines as quick as possible. There is however a serious point to be made here. Your routines are not supposed to be rehearsed lines that youve found listed in


filler while going direct. I dont think it particularly matters. However It wouldnt hurt those people who do use the same standard chat up lines, or ice breakers etc to build up your own collection of routine like conversational pieces based on your own lives.

PUA Training AFC Adam Lyons

I would start with picking up a pen and paper and writing a few things down. You can start out structured, however be sure to throw this paper away, it is not a cheat sheet nor are your life routines something that should be scripted or remembered and presented in a certain order. Rather you are identifying key interesting moments in your life that you can share with someone else as time goes by. Feel free to begin however you wish. If you want to use an opinion opener though, why not use one that actually relates to you. Can I just ask you a quick opinion? Do I get the cheese and tomato? or the beef sandwich? Can I just ask you a quick opinion? Id love an outsiders view on this point, should I quit my job of 5 years for a new one with better prospects but more risk? Whatever the opener if it genuinely is related

So this article is really aimed at those of you who are looking to make that move towards something a little more natural. Allowing

Whatever the opener if it genuinelY is related to Your life You Will find it easier to build conversation

your own personality to shine through, a step towards Being yourself whilst having a few conversational crutches to help you along. At this point I can almost hear a chorus of people saying, my life is boring, I have nothing to say about it, or what routine about my life should I be saying? How do I say it?


to your life you will find it easier to build conversation. Ever wondered why its hard to build conversation after Do you come here often? The reason is that you genuinely have no connection with that routine. So youre in conversation, hopefully by now

PUA Training AFC Adam Lyons

you should be having some form of natural genuine conversation about the topic. You may now be looking for something to talk about. Why not ask one open ended question. Remember youve never met this person, you could ask absolutely anything. However from a game point of view, it may be better to ask something that really makes her think. Something like. Ok cutie, heres one for you. Whats your passion in life? or Whats the most interesting thing thats ever happened to you? This is designed to really open them up and to relieve the pressure from you of having to actually think of what to say. You can be thinking about where you stand while she is thinking of what to say. From here the conversation should go a lot more natural, and this is where your natural routines or life routines should really begin to be used. So what are they? Well think back to 4 or 5 key events in your life. Some good, some bad.

1 2 3 4 5

I used to live in (a) but now i live in (b) Its amazing how different life is between the two yadda yadda (Bonus points if you use yadda yadda in the conversation!) Well i currently work as, which I kinda fell into cos when I grew up I wanted to be a (...) I always thought it would be amazing to... I was hoping to go to (...) on holiday last year however my (gran/aunt/cousin/dog) got really ill, so I wanted to be there to look after them.... Personally I dont understand why so many people allow their relationships to get so bad, me and my last girlfriend.... Do you do sports? what n/one? Wow... I actually play .... I didnt think Id like it and kinda just joined as a mate was but man once you try it its awesome, seriously you should

PUA Training AFC Adam Lyons

give it ago, Once I.... I mean this is just a sample of things, Ive tried to think of some basic topics and hopefully everyone should relate to at least one. Elaborate on these, and think of your own 4 or 5. but them into words. Then burn it! Remember the key thing about this is these are real memories, you can remember little factors like how the wind felt, or whether your parents where there. These added details build up the story and let others relate to it. This is the key to engaging someone and making yourself sound interesting. Use this as a stepping stone to move off of conventional canned material, and towards a


more natural conversation. Give it a try, what have you got to lose?

Social Circle
Our social circle is one of the biggest determining factors in who we meet. Going back a bit, in a 1956 study 70% of married American couples lived within 20 blocks of each other before marriage. Now admittedly that was 1956 and this is now, but the basic principle holds true - youre more likely to find success with someone closer to you than you are someone further way. So, how do we use this to improve our chances? Simple - we expand our social circle!

Network, Network, Network The more people you know the larger

PUA Training AFC Adam Lyons

your group standing. Ask people what they do for a living, ask for their business card or contact details as you never know when you might come in handy This is a really simple business close I have used on countless occasions; Including Head of Intel UK, Head of Communications of the Three phone network

Dont try and jump into an encounter or relationship with every attractive person you meet. Make friends and try to be a little more picky as your group increases, and you will probably find a whole bunch of people are into you naturally. Hold off from the ones you dont want and look out for the one you

put people in contact With each other. this is a keY part, helping people has a big impact on social netWorks.

and Head of A+R Sony. As you can see these are all real people who have massive value and yet were more than happy to hand over a business card, with their mobile number on, all for potential business and networking.

do. If they turn up to a night youve organised youre in a great position to hit it off with them!

Organise a night out, invite all your friends, tell them to bring friends. Friends have friends who have friends, and so on. Organising a night out once every 3-4 months will really help you become more social and get used to leading the group dynamic, raising your profile, especially on the night you organise.

Put people in contact with each other. This is a key part, helping people has a big impact on social networks. Dont give give give to people who only take, but putting people in contact with each other will help you stay the centre of all the interactions, and continue to raise you in all their eyes. Building bridges like this is a incredibly good thing to do for your social life. The more people you know, the smaller your world gets, and you will regularly be bumping into people who know other people I know, and those people will have other friends in common whos names I already know but who I have yet to meet in person. But I know Ill be meeting them soon - and soon!

Join a club. A sports club, a movie club, a dinner club, a sex club - whatever you fancy! Meet people there, and invite them to your nights out. Again you are consistently building social proof, and increasing the number of people in your group dynamic.

PUA Training AFC Adam Lyons

Live Events and 1-on-1 Training

AFC Adam Lyons is currently teaching 3 day intensive bootcamps in the U.S. Follow this link for further information on Adam. Click here to book a 1-on-1 consultation with Adam.

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